Core Insights - The report by Aurora Research Institute highlights the performance of the mobile internet industry in Q4 2022, with a focus on the automotive information sector, where Autohome APP leads in both DAU and MAU [1][2] Group 1: Mobile Internet Industry Overview - In Q4 2022, the average number of apps installed per mobile internet user reached 73, with an increase in installations among younger and middle-aged users [1] - The average daily usage time for apps remained stable at 5.3 hours, indicating consistent online behavior among users [1] Group 2: Automotive Information Sector Performance - The automotive market showed a "first decline, then rise" pattern, with total retail sales reaching 5.66 million units in Q4 2022, and December sales hitting 2.169 million units, a year-on-year increase of 15% and a month-on-month surge of 47% [1] - The MAU for the automotive information sector stabilized at 130 million, with a recorded MAU of 134.1 million at the end of the quarter, showing a slowdown in growth but still maintaining a positive trend [1] Group 3: Autohome APP Performance - Autohome APP maintained its leading position in Q4 2022 with an average DAU of 12.887 million and MAU of 47.744 million, along with a monthly user growth of 9.215 million [2] - The strategic shift of Autohome from an automotive vertical media to a "content ecosystem + tool services + transaction platform" is driving its data advantage [2] Group 4: Strategic Initiatives and Collaborations - Autohome has undergone a brand upgrade to appeal to younger consumers, changing its slogan to cover a broader range of automotive consumption scenarios [2] - The company has engaged in various collaborations with platforms like Gaode Map and Huawei to enhance its ecosystem, creating a comprehensive automotive scene that integrates "people, cars, and roads" [3] - Autohome's partnerships with various companies, including CCTV-2 and JD Auto, have expanded its service offerings and user engagement, contributing to its ecosystem growth [3] Group 5: Future Outlook - Autohome aims to leverage its innovation and technology to reduce decision-making and transaction costs in the automotive industry, aspiring to become a leading one-stop service provider for automotive life [4]

Group 1: Mobile Internet Usage - As of the end of Q1, the effective daily usage time per mobile internet user is 268.0 minutes, a year-on-year decrease of 3.9%, with usage frequency at 63.4 times, down 5.1%, indicating a decline in user engagement [2] Group 2: Food Delivery Industry - The food delivery market is experiencing intensified competition with new entrants like JD's delivery service and Meituan's rapid expansion, potentially leading to a new round of industry reshuffling [6] - Ele.me and Meituan dominate the food delivery market share, while Luckin Coffee's app active user base grew by 5.2% year-on-year, leveraging high-frequency consumption scenarios and membership systems to enhance user stickiness [6] Group 3: E-commerce Industry - In Q1 2025, the e-commerce sector's traffic peak nearly matched last November, with effective daily usage time reaching 23.8 minutes and usage frequency at 7.5 times, showing a steady online consumption trend [7] - JD's app led the industry with a year-on-year traffic growth of 3.4%, while other platforms like Taobao and Pinduoduo saw slight reductions in active user numbers, indicating an evolving competitive landscape [7] Group 4: Travel and Transportation Industry - Gaode Map and Baidu Map hold leading positions in the navigation market, with traffic peaks for railway ticketing and travel apps closely linked to the Spring Festival travel season [10] Group 5: Automotive Services Industry - The automotive services sector saw continuous year-on-year traffic growth in Q1, with February reaching 374 million devices, and Autohome's app maintaining an average of over 67 million active devices [14] - Autohome is enhancing content production through AIGC and improving dealer operational efficiency while promoting the "old-for-new" policy through online and offline integration [14] Group 6: Artificial Intelligence Industry - The AI sector is experiencing explosive growth, with monthly independent device numbers increasing by 46.5% year-on-year, transitioning from concept validation to large-scale application [16] - In March, language model apps like DeepSeek and Doubao reached traffic of 105.51 million and 74.09 million devices, respectively, while intelligent companion and image processing apps also saw significant user engagement [16] Group 7: User Growth Trends - In March 2025, the top three apps with over 100 million monthly active users (MAU) in terms of compound growth are Personal Income Tax, WiFi Master Key, and Xianyu [21] - Among the Z generation, the most favored apps are Boss Zhipin, Honor of Kings, and Peace Elite, while the maternal and infant group prefers Meitu Xiuxiu, Xiaohongshu, and Xianyu [21]

Summary of the Conference Call on China's Mobile Internet Industry (Q1 2025) Industry Overview - The report focuses on the **Chinese mobile internet industry**, specifically analyzing user behavior and trends in mobile applications and smart screen usage from January 2020 to March 2025 [5][16]. Key Insights 1. **Market Growth and User Trends** - In Q1 2025, the average number of monthly independent devices in the mobile internet sector increased by **2.6% year-on-year**, indicating a stabilization in market demand as the growth momentum shifts from expansion to activation of existing users [13][14]. - The monthly independent device count reached approximately **14.39 billion** in March 2025, with a slight fluctuation in growth rates month-on-month [15]. 2. **User Engagement and Attention** - User engagement metrics show a decline, with the average effective daily usage time per device at **268.0 minutes**, down **3.9% year-on-year**, and the number of daily uses per device at **63.4 times**, down **5.1% year-on-year** [22][24][26]. - This decline reflects a growing competition for user attention, indicating a shift towards a more fragmented user engagement landscape [22]. 3. **Sector Performance** - The top three sectors by penetration rate are **communication and chat**, **aggregated information**, and **lifestyle services**. The **artificial intelligence sector** saw a remarkable growth of **62.7% year-on-year**, becoming the fastest-growing area [18][19]. - Conversely, sectors like **female and child services** experienced negative growth, highlighting increased market competition and demand contraction [18]. 4. **User Behavior Shifts** - As of March 2025, **short video applications** accounted for **29.1%** of total usage time, while **video services** accounted for **8.9%**, reflecting a continued shift towards entertainment content consumption [28][30]. - Communication and information aggregation saw a decline in usage time, indicating a fragmentation in user behavior [28]. 5. **Smart Screen Trends** - The smart screen market reached **339 million devices** in Q1 2025, with an average daily operating time of **361 minutes**, showing a slight increase of **0.44% year-on-year** [36]. - The penetration rate for various usage scenarios, such as **on-demand and live streaming**, is over **50%**, with significant engagement from leading domestic brands [38][40]. Additional Insights - The **food delivery sector** is facing intensified competition, with new entrants like **JD.com** and enhanced services from **Meituan** and **Ele.me** leading to a potential market reshuffle [48][52]. - The **e-commerce sector** is witnessing a steady increase in user engagement, with the average effective daily usage time reaching **23.8 minutes** and usage frequency at **7.5 times** per device [57][62]. - The **tourism and travel sector** experienced a **3.6% year-on-year growth** in Q1 2025, driven by domestic travel recovery and favorable policies [71][73]. This comprehensive analysis highlights the evolving landscape of the Chinese mobile internet industry, emphasizing the need for companies to adapt to changing user behaviors and competitive dynamics.