文 | 光子星球 科技语境里，"热闹"的往往不是新闻本身，而是人们如何解读它。 近日，大疆投资智能派的新闻，有如一枚石子，在3D打印这池静水里，溅起了剧烈的水花。 众多涟漪里，最惹人注目的，无疑是拓竹创始人陶冶的一则"小作文"。一席话，让这条原本算不上喧嚣 的赛道，突然有了"风声鹤唳"的感觉。 坊间渲染之下，仿佛"狼来了"的叙事，即将出演。 但若把情绪抽离，这个故事，其实远没有这么多惊悚色彩——不是谁被盯上、遭到啃食的戏码，而是一 个行业终于熬到了，值得被更多玩家严肃对待的节点。 而当一贯谨慎的大疆，也愿意为此停下脚步、投下筹码时，属于3D打印赛道的"成人礼"，便已不再遥 远。 3D打印的一次价值确认 消费级硬件行业，真正令人焦虑、心慌的，从来不是巨头踏进来，而是巨头从始至终，都无意靠近。 一个赛道，若是内部锣鼓喧天，喊得震天响，赛道内玩家沸腾、故事四起，而外部巨头依旧按兵不动， 甚至懒得往里看一眼，那反倒更显寒意。 沉默，就是最直接的否决。 同理，一个赛道的嬗变节点，往往亦非一次融资，或一次产品迭代，而是巨头竞相招兵买马，认真望向 它的那一刻。 原因很简单，那时的XR赛道看似风生水起，实际上并没有"长大"的 ...

Group 1: Market Overview - The market for robotic vacuum cleaners has many players, but the penetration rate remains low, with only 5.5% in China last year [2] - The global market for panoramic cameras is relatively niche, with only a few players, and the market size is estimated at 5.03 billion yuan in 2023 [6] - The competitive landscape for robotic vacuum cleaners is intense, with the top five brands holding a market share of 93.6% in China [2] Group 2: DJI's Product Launches - DJI launched its first robotic vacuum cleaner, DJI ROMO, on August 6, following the release of its first panoramic camera, Osmo 360, on July 31 [1] - The robotic vacuum cleaner is priced starting at 4,699 yuan, targeting the high-end market segment [2] - DJI's entry into these markets is seen as a potential disruptor, although the impact on market dynamics remains to be observed [1] Group 3: Technical Challenges and Innovations - The design of DJI's robotic vacuum has undergone three significant changes, including the transition from mechanical to solid-state LiDAR technology [4] - The production of robotic vacuums is more complex than that of drones due to challenges such as moisture and dirt, requiring extensive testing for dust and insect resistance [4] - The company aims to enhance the self-cleaning capabilities of its robotic vacuum to reduce the need for human intervention [5] Group 4: Supply Chain and Competitive Advantages - DJI benefits from a robust supply chain that allows for cost advantages and the reuse of technologies across different product lines [7] - The company has customized its sensor technology to improve power efficiency and reduce the overall size of its products [7] - The panoramic camera market is seeing a shift towards custom square sensors to balance high image quality and compact size, which may become a trend in the industry [7]

Core Insights - DJI has launched two new product categories within a week, entering the sweeping robot and panoramic camera markets, indicating a diversification strategy beyond its core drone business [1][2] Group 1: Sweeping Robot Market - DJI's first sweeping robot, priced from 4699 yuan, targets the high-end market, entering a competitive landscape where the penetration rate was only 5.5% in China last year [2] - The sweeping robot market has seen a decline in sales from 2021 to 2022, but a slight recovery occurred in 2023, with the top five brands holding a market share of 93.6% [2][4] - The design of DJI's sweeping robot has undergone three significant changes, including the transition from mechanical to solid-state LiDAR, indicating a focus on advanced technology [3] - The challenges in the sweeping robot market include the need for improved self-cleaning capabilities and coverage of hard-to-reach areas, which remain unresolved [4] Group 2: Panoramic Camera Market - The global panoramic camera market is valued at 5.03 billion yuan in 2023, with a significant market share held by domestic brands, particularly 67.2% by Insta360 [6] - The supply chain for panoramic cameras is primarily based in China, providing a competitive advantage in production and design [6][7] - The industry is moving towards custom square sensors to balance high image quality and compact size, although this requires significant investment and foresight [7]