图①：不久前举行的中国长春净月潭瓦萨国际滑雪节上，一名选手在"净月女神"雪雕前拍照留念。 人 民网记者 李 洋摄 图②：游客在位于成都市新津区的天府农博园花田里品尝"花田火锅"。 李向雨摄(影 像中国) 数据来源：《中国冰雪经济发展报告(2025)》等 版式设计：汪哲平 核心阅读 在气温持续走低的冬日里，冰雪消费与暖冬需求深度融合——有人奔赴冰天雪地，有人追求温暖"猫 冬"，新场景新业态不断涌现，催生出规模可观的消费热潮。 吉林的雾凇仙境中，冰雪旅游、冰雪运动花样多多，吸引跨城深度游；江苏南京的度假区，不光能泡温 泉，还能近距离接触野生动物、观看马戏表演，成为亲子游热门目的地；四川成都的花田火锅，清新油 菜花香与火锅热辣香气交织升腾，给消费者带来新奇体验。 走遍大江南北，"冷资源"正化作"热经济"，一场场创意无限的冬季体验，点燃人们的消费热情。 拍雾凇学滑雪 冰雪旅游人气旺 吉林省吉林市，一江寒水清，两岸琼花凝。清晨，看着手机上弹出的"四星级"雾凇预报，广西游客覃景 达马上带着拍摄设备赶到松花江畔，记录银装素裹、玉树琼花的美景。 "头一次看雾凇，感觉像是来到了童话世界。"沿着松花江行走，覃景达发现好玩的太多了 ...

Core Viewpoint - Linqu County's cultural and tourism bureau is enhancing its winter tourism offerings by developing ice and snow, hot spring projects, and cultural experiences, aiming to create a vibrant tourism environment that remains active even in the off-season [1][3]. Group 1: Winter Tourism Development - The bureau plans to launch the "Enjoy Winter, Warm Weifang" winter tourism activities in 2025, continuing to provide unique cultural and tourism experiences for visitors [1]. - A focus on customer demand will drive a comprehensive upgrade of products and services, emphasizing a distinctive "ice + hot spring + culture" model to transform winter's "cold resources" into a "hot industry" [3]. Group 2: Ice and Snow Experience - Linqu County is developing a three-dimensional ice and snow product system that includes professional, natural, and family-oriented experiences, with the official ski resort expanding its family-friendly areas and introducing engaging activities [5]. - Attractions like Yishan Scenic Area and Shimenfang are innovating with interactive ice and snow projects, enhancing the outdoor challenge appeal for winter sports enthusiasts [5]. Group 3: Hot Spring and Wellness Offerings - The county is upgrading its hot spring offerings from simple soaking to immersive therapeutic experiences, introducing themed pools and customized bath products to enhance relaxation [6]. - A comprehensive "hot spring +" service chain is being established, featuring private hot spring experiences, local cuisine, and professional wellness services for a holistic relaxation experience [6]. Group 4: Cultural Integration - The bureau is actively promoting local cultural resources through immersive activities, including themed events and exhibitions that allow visitors to engage with local crafts, traditional performances, and culinary experiences [6][7]. - The design of thematic routes, such as a one-day itinerary combining skiing, exhibitions, and hot spring relaxation, aims to deepen visitors' appreciation of Linqu's historical and cultural charm [7].