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Core Insights - The integration of ice and snow consumption with warm winter demands is creating a significant consumption boom across various regions in China, with new experiences and business models emerging to attract tourists [4] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings by diversifying products and optimizing experiences, aiming to shift visitors from merely "seeing snow" to "playing in the snow" [6] - Over 800 ice and snow activities are being held in Jilin this winter, with 400 different tourism products developed to cater to family, cultural, and leisure travel [6] - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, with tourism revenue from monitored scenic spots increasing by 45.1% year-on-year [6] Group 2: Multi-Experience Offerings - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local hot spring resort seeing over 100,000 visitors annually and generating revenue of 150 million yuan [7] - The Jiangsu province is set to host over 6,800 promotional consumption events by 2025, with new consumption scenarios and business models emerging [8] Group 3: Culinary Innovations - In Chengdu, the "flower field hot pot" experience combines dining with scenic views of blooming canola flowers, enhancing the winter dining experience [9][10] - Chengdu's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, with a year-on-year growth of 5.2%, driven by innovative dining experiences that blend food with entertainment [10]

Core Viewpoint - Linqu County's cultural and tourism bureau is enhancing its winter tourism offerings by developing ice and snow, hot spring projects, and cultural experiences, aiming to create a vibrant tourism environment that remains active even in the off-season [1][3]. Group 1: Winter Tourism Development - The bureau plans to launch the "Enjoy Winter, Warm Weifang" winter tourism activities in 2025, continuing to provide unique cultural and tourism experiences for visitors [1]. - A focus on customer demand will drive a comprehensive upgrade of products and services, emphasizing a distinctive "ice + hot spring + culture" model to transform winter's "cold resources" into a "hot industry" [3]. Group 2: Ice and Snow Experience - Linqu County is developing a three-dimensional ice and snow product system that includes professional, natural, and family-oriented experiences, with the official ski resort expanding its family-friendly areas and introducing engaging activities [5]. - Attractions like Yishan Scenic Area and Shimenfang are innovating with interactive ice and snow projects, enhancing the outdoor challenge appeal for winter sports enthusiasts [5]. Group 3: Hot Spring and Wellness Offerings - The county is upgrading its hot spring offerings from simple soaking to immersive therapeutic experiences, introducing themed pools and customized bath products to enhance relaxation [6]. - A comprehensive "hot spring +" service chain is being established, featuring private hot spring experiences, local cuisine, and professional wellness services for a holistic relaxation experience [6]. Group 4: Cultural Integration - The bureau is actively promoting local cultural resources through immersive activities, including themed events and exhibitions that allow visitors to engage with local crafts, traditional performances, and culinary experiences [6][7]. - The design of thematic routes, such as a one-day itinerary combining skiing, exhibitions, and hot spring relaxation, aims to deepen visitors' appreciation of Linqu's historical and cultural charm [7].