Core Viewpoint - The article highlights the thriving ice and snow economy in Jilin, showcasing the dedication of local workers who contribute to this seasonal industry, emphasizing their passion and the economic opportunities it creates for the community [1][10]. Group 1: Ice and Snow Economy - Jilin's ice and snow economy is experiencing significant growth, transforming from a "cold resource" to a "hot economy," integrating into the daily lives of the local population [10]. - The winter season has become a busy period for many workers, with increased tourist numbers and diverse activities in the ice and snow sector [4][10]. Group 2: Local Workers' Contributions - Local workers, such as Zhao Yang and his team of frost reporters, play a crucial role in promoting the beauty of frost formations to tourists, enhancing the visitor experience [2][3]. - Workers like Qu Chao have transitioned from construction to ice building, contributing to the creation of attractions like the "Fairy Tale Kingdom," which has seen over 10,000 visitors in a single day [4][7]. - Zhang Bin, a snow groomer, emphasizes the technical skills required to maintain high-quality snow conditions for skiing, reflecting the growing demand for skilled labor in the ice and snow industry [9][10]. Group 3: Community Impact - The development of the ice and snow economy has led to increased job opportunities for locals, allowing them to work year-round in various capacities related to tourism and recreation [8][10]. - The article illustrates a shift in local livelihoods, with many individuals finding stable employment in the ice and snow sector, contributing to the overall economic vitality of the region [9][10].

Core Insights - The integration of ice and snow consumption with warm winter demands is creating a significant consumption boom across various regions in China, with new experiences and business models emerging to attract tourists [4] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings by diversifying products and optimizing experiences, aiming to shift visitors from merely "seeing snow" to "playing in the snow" [6] - Over 800 ice and snow activities are being held in Jilin this winter, with 400 different tourism products developed to cater to family, cultural, and leisure travel [6] - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, with tourism revenue from monitored scenic spots increasing by 45.1% year-on-year [6] Group 2: Multi-Experience Offerings - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local hot spring resort seeing over 100,000 visitors annually and generating revenue of 150 million yuan [7] - The Jiangsu province is set to host over 6,800 promotional consumption events by 2025, with new consumption scenarios and business models emerging [8] Group 3: Culinary Innovations - In Chengdu, the "flower field hot pot" experience combines dining with scenic views of blooming canola flowers, enhancing the winter dining experience [9][10] - Chengdu's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, with a year-on-year growth of 5.2%, driven by innovative dining experiences that blend food with entertainment [10]