（来源：黑龙江日报） 转自：黑龙江日报 □新华社记者 张玥 徐凯鑫 沈易瑾 今年春节，一趟北上列车将黑龙江的冰雪季悄悄拉长，正成为冰天雪地里最热门的"青春专列"。它不赶 时间——全程1319公里，单程运行17小时；它不豪华——硬卧票价仅200多元；但它有一整列车厢的年 轻人和一场"找北"的欢乐相聚。 "上车前，我在哈尔滨中央大街啃马迭尔冰棍；17个小时后，我将在漠河北极村啃'冻掉牙'的冰糖葫 芦！"上海姑娘小林举着车票在K7039次哈客龙江雪韵号列车前自拍，鼻尖冻得通红，眼里却跳动着 光。 上车！这趟慢火车本身就是目的地。 推开车厢门，时光仿佛在此慢了半拍，车厢连接处的"时光信箱"将这段旅程的印记，牢牢盖在时光里。 旅客可以坐在摇晃的车厢里，就着窗外的雪景书写心愿，给远方的人寄去一封"带着雪粒的信"；另一节 车厢里悬挂着"在北疆的雪里，遇见文字的温度""一路向北，一路读景"的诗句。车尾的读书角，《北极 村童话》里的雪蘑菇、《东北故事集》里的热炕头、《额尔古纳河右岸》里的驯鹿，都在书页间静静等 候，思绪在暖黄的光晕中跟着文字飘向北极村的星空。 车厢里，聚满了来自天南海北"找北"的游客。有人拿出相机，记录下窗外的 ...

Core Insights - The winter season has seen a surge in creative consumption experiences, blending ice and snow tourism with warm winter activities, leading to significant consumer engagement and spending [3][6]. Group 1: Ice and Snow Tourism - Jilin Province has become a popular destination for ice and snow tourism, offering diverse activities such as ice sculpture viewing and skiing, attracting visitors from various cities [4][5]. - The province hosted over 800 ice and snow events this season, creating more than 400 tourism products aimed at families, children, and cultural experiences, resulting in a 45.1% year-on-year increase in revenue for monitored scenic spots [6]. - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan [6]. Group 2: Multi-Experience Offerings - In Nanjing, Jiangsu Province, the combination of hot springs and circus performances has become a popular family destination, with the local tourism area attracting over 1 million visitors annually and generating 150 million yuan in revenue [7]. - Jiangsu plans to host over 6,800 promotional consumption events by 2025, with various new consumption scenarios emerging [8]. Group 3: Culinary Innovations - In Chengdu, Sichuan Province, the unique "flower field hot pot" experience has gained popularity, allowing diners to enjoy hot pot amidst blooming canola flowers, with the flower variety cultivated to bloom earlier [9][10]. - The restaurant industry in Chengdu is projected to reach 142.58 billion yuan in revenue by 2025, reflecting a 5.2% year-on-year growth, while Sichuan's overall restaurant revenue is expected to hit 402.67 billion yuan, growing by 3.7% [10].

Core Insights - The integration of ice and snow consumption with warm winter demands is creating a significant consumption boom across various regions in China, with new experiences and business models emerging to attract tourists [4] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings by diversifying products and optimizing experiences, aiming to shift visitors from merely "seeing snow" to "playing in the snow" [6] - Over 800 ice and snow activities are being held in Jilin this winter, with 400 different tourism products developed to cater to family, cultural, and leisure travel [6] - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, with tourism revenue from monitored scenic spots increasing by 45.1% year-on-year [6] Group 2: Multi-Experience Offerings - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local hot spring resort seeing over 100,000 visitors annually and generating revenue of 150 million yuan [7] - The Jiangsu province is set to host over 6,800 promotional consumption events by 2025, with new consumption scenarios and business models emerging [8] Group 3: Culinary Innovations - In Chengdu, the "flower field hot pot" experience combines dining with scenic views of blooming canola flowers, enhancing the winter dining experience [9][10] - Chengdu's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, with a year-on-year growth of 5.2%, driven by innovative dining experiences that blend food with entertainment [10]

Core Insights - The article highlights the growing popularity of Gangshika Snow Peak as a winter tourism destination, attracting a significant number of visitors and generating substantial economic benefits [1][2]. Group 1: Visitor Statistics and Economic Impact - In 2025, Gangshika Snow Peak received 958,600 visitors, generating a total tourism expenditure of 71.895 million yuan [1]. - During the New Year holiday in 2026, the scenic area welcomed 24,500 visitors, indicating a strong interest in winter tourism [1]. Group 2: Accessibility and Transportation Improvements - Gangshika Snow Peak is located less than 200 kilometers from Xining, with a travel time of approximately 2 hours, making it the closest snow mountain above 5,000 meters to a city in China [2]. - The completion of the Lanzhou-Xinjiang high-speed railway station in Menyuan in 2014 and its subsequent expansion in 2021 have significantly improved transportation access, boosting local tourism [2]. Group 3: Marketing and Brand Promotion - From 2024 to 2025, Gangshika will host around 17 sports events, attracting over 2,000 participants, which enhances the area's visibility and appeal [3]. - The largest event will be the 2025 Gangshika Ski Mountaineering Invitational, while popular events will include hiking activities from the colorful waterfall to the base camp, further promoting the brand image of Gangshika as "the first snow mountain in life" [3].