在激励方面，《措施》提到，鼓励湘菜餐饮企业拓展国际市场，对在国外及港澳地区设立的首家门店， 按装修、场地租赁和设施设备等投入的30%给予每家门店最高不超过20万元补助，同一企业年度累计不 超过50万元。 人民财讯12月9日电，今日，湖南省人民政府办公厅印发《关于支持湘菜创新发展的若干措施》(以下简 称《措施》)的通知。其中提到，到2030年，培育一批湘菜健康价值标识、品牌示范标杆和创新文化标 志，显著提高湘菜影响力、美誉度和市场竞争力，实现消费规模与品质同步跃升。具体措施包括构建湘 菜文化传承与创新融合机制、构建全链条"减盐减油"新湘菜标准体系、健全湘菜绿色有机食材供应体 系、创新行业人才培养与激励机制、构建湘菜出湘出海政策支持体系等。 ...

Group 1 - The theme of the event "New Quality Hunan Cuisine Transmits Chinese Flavor" highlights the growth and promotion of Hunan cuisine, with the industry chain's annual output value exceeding 600 billion yuan, ranking high among national cuisines [1] - There are over 120,000 Hunan cuisine restaurants nationwide, with nearly 5,000 located in Beijing, contributing to an annual total output value exceeding 40 billion yuan [1] Group 2 - The "New Quality Hunan Cuisine: Taste Transmits China" promotion week was officially launched to stimulate consumption and allow more Beijing consumers to experience authentic Hunan cuisine [3] - The "2025 China Catering Industry Consumption Index Report Analysis" indicates that since 2025, the average customer spending index has been under pressure due to market dynamics, but there has been a notable recovery in orders and foot traffic since May, especially in lower-tier cities and certain provincial capitals [3] - The report emphasizes two core opportunities for 2025: family consumption and the lower-tier market, driven by rising GDP and urbanization, suggesting that Hunan cuisine practitioners should innovate their product offerings to meet family needs and explore the potential of lower-tier markets [3]

Group 1 - The core viewpoint of the articles highlights the rapid expansion of Hunan cuisine brands, particularly during the May Day holiday, with multiple new store openings in cities like Chengdu, Tianjin, and Yichang [1][2][3] - The opening of the first store of Fei Dazhu in Chengdu on May 1st saw significant customer turnout, with over 150 tables waiting and more than 2,200 people taking numbers on the opening day [1] - Other Hunan cuisine brands, such as Xiang Ge Li La Pi and Green Grassland, also opened new stores during the holiday, indicating a trend of expansion in the Hunan cuisine sector [2] Group 2 - The Hunan cuisine market in China is projected to exceed 220 billion RMB in 2023, with an expected total of around 100,000 restaurants by September 2024 [2] - Hunan cuisine has shown a growth rate of 2.8% in store openings, contrasting with negative growth rates for Sichuan and Cantonese cuisines, indicating a positive development trend [3] - The market penetration of Hunan cuisine is increasing, particularly in southeastern regions and first- and new-first-tier cities, with plans for further expansion into lower-tier cities and northern regions [2][3]