美食是城市最好的名片。随着大众"寻味之旅"的深拓广延，"城市美食名片"已经成为本地消费新动能 。 日前，2025大众点评"必吃榜"颁奖盛典举行，本次颁奖典礼覆盖粤、琼、闽三省，共551家餐厅上榜， 其中烟火小店占比超七成、10年以上老店占比超三成。本届"必吃榜"共有144座城市及地区的3091家餐 厅上榜，其中，广东阳江、揭阳两座味蕾小城首次发榜。 南方财经记者留意到，随着更多市井好味走出巷尾，不少本地老店穿越时间周期，榜单上近八成为烟火 小店，超四成为10年以上老店。粤、琼、闽三省餐饮订单增速高于大盘增速，不少消费者更加重视餐饮 品质，高价位订单增速明显，同时，消费者对于就餐体验感要求更高，餐饮品类和消费格局正融入场景 化。 烟火小店更重"体验感" "登上榜单后，近两个月的流量有所增加，预计暑期流量将会增加30%—40%。"揭阳集财牛肉老板张喜 庆认为，有话题才会有流量，为此他专门联合了普宁知名柠檬茶品牌英歌魂入驻，在增加年轻人讨论度 的同时提升消费。 本届"必吃榜"上，类似这样的烟火小店还有很多。广东省上榜商户数达396家，是全国上榜商户数第一 省份，烟火小店占比超70%、10年以上老店占比近35%、首次 ...

"I'm boss！我是做餐饮的，请让座！"就凭这句话，让文和友成为甲亢哥中国之行最大的输家，湖南文 旅也因此十年白干。你敢信吗？这个曾经单日排号7万桌、估值超百亿，如今却沦落到蹭网红流量才能 刷存在感？关键还蹭得这么难看！文和友是怎么把王炸开局打成烂尾楼的！ 第一，文化移植翻车，文和友在广东强推"湘菜+复古"模式，却不懂粤式茶楼、深圳渔村底蕴，沦为"四 不像"。 第二，菜品贵到离谱又懒得推新，深圳店客单价150块，被网友锐评"不如蹲路边嗦粉"。 2018年长沙海信广场，平地炸出个两万平米的"超级文和友"，瞬间让大家穿越到80年代的老长沙街景街 头。上百家市井小吃、日均翻台率12次撑起了文和友的高光时刻。 第一招，将"场景+流量"玩到极致，直接变身网红打卡宇宙中心，用复古场景引爆社交平台，就问当年 去长沙旅游的你有没有去文和友拍照，在朋友圈骗赞吧！ 第二招，绑定城市IP，上综艺比明星还红。长沙的品牌有个先天优势，背靠湖南卫视，分分钟就能祭出 营销王炸，登上《天天向上》等综艺后，文和友就成为了长沙的名片之一。 第三招，资本开路，红杉中国基金、IDG、华平资本等抢着砸钱，文和友想不火都难。 然而流量像极了爱情，来 ...

Core Insights - Changsha's inbound tourism is experiencing significant growth, with a 56.81% year-on-year increase in visitor numbers in Q1 2025, reaching 152,000 visitors, and a total expenditure of $61.66 million, up 51.76% [2] - The city aims to enhance its international image and cultural exchange through strategic initiatives, positioning itself as the "second stop for inbound tourism in China" [2][3] - Collaborative efforts with educational institutions are underway to address the shortage of foreign language tour guides, enhancing the quality of service for international visitors [6][7] Group 1: Inbound Tourism Growth - In Q1 2025, Changsha welcomed 152,000 inbound tourists, marking a 56.81% increase compared to the previous year [2] - Total spending by inbound tourists reached $61.66 million, reflecting a 51.76% growth [2] - From January to May 2025, the total number of inbound tourists increased by 39.3%, with total consumption rising by 38.81% [5] Group 2: Strategic Initiatives - Changsha is leveraging the national 240-hour transit visa exemption policy to expand its inbound tourism market [2] - The city has developed the "2025 Inbound Tourism Promotion Work Plan" to enhance the international influence of its cultural offerings [3] - Initiatives include participation in international events and collaborations with friendly cities to attract visitors from Japan, South Korea, and Russia [3] Group 3: Talent Development - A strategic cooperation framework has been established between Changsha's cultural tourism bureau and Hunan Normal University to cultivate foreign language tour guides [6] - The partnership aims to innovate talent training models and address the shortage of skilled personnel in the tourism sector [7] - The city is also launching a "Woodpecker Plan" to improve foreign language signage and create a more welcoming environment for international tourists [7] Group 4: Enhancing Visitor Experience - Changsha is focusing on creating immersive and memorable experiences for international tourists through diverse tourism products [8] - The city plans to integrate sports, exhibitions, and performances into its tourism offerings, enhancing the appeal of its cultural and recreational activities [8] - Attractions will be tailored to meet the preferences of foreign visitors, including popular activities like fireworks shows and traditional performances [10]

Core Insights - The popularity of spicy food, particularly Jiangxi stir-fry, has surged among workers in China, following the trend of other spicy cuisines like Sichuan and Hunan [1][2][4] - The rise of spicy dishes is attributed to their quick preparation, strong flavors, and ability to enhance appetite, making them ideal for busy workers [12][14][16] Group 1: Market Trends - In the past year, Sichuan and Hunan cuisines opened 33,964 and 22,910 new restaurants respectively, significantly outpacing other cuisines [3] - As of April 2025, the topic "no spicy, no happiness" has garnered over 59 billion views on Douyin [3] - The number of Jiangxi stir-fry restaurants has exceeded 20,000, reflecting a growing market demand [24] Group 2: Consumer Behavior - Workers express a strong preference for spicy food, often choosing it for meals despite health recommendations [5][6][14] - Spicy dishes are seen as a source of emotional relief and social bonding among colleagues [14][20] - The affordability of Jiangxi stir-fry, with average meal costs around 50-100 yuan for two, appeals to budget-conscious consumers [16][17] Group 3: Operational Efficiency - Successful restaurants focus on high turnover rates and quick service to cater to the limited lunch breaks of office workers [8][16][25] - The operational model emphasizes efficiency, with streamlined processes in kitchens to ensure fast meal preparation [15][25] Group 4: Cultural Significance - Spicy food serves as a cultural identifier for many workers from spicy food provinces, fostering a sense of community in urban settings [22][21] - The trend of spicy cuisine reflects broader societal changes, where the enjoyment of spicy food transcends economic status [36][37] Group 5: Future Outlook - While the spicy food trend is currently strong, sustainability will depend on continuous product innovation and quality control [35][36] - The restaurant industry faces challenges with low profit margins, making it crucial for establishments to adapt and innovate to remain competitive [34][35]

以下文章来源于网易数读 ，作者网易数读 网易数读 . 网易旗下栏目，用数据说话。 占领食堂。 作者 | 库洛洛 来源 | 网易数读 （ID：datablog163) 预制菜，当代互联网"定时炸弹"，隔段时间大家就要因为它的话题吵开了锅。 前有"预制菜进校园"的消息让家长慌了神，担心预制菜会毁了下一代孩子的健康，更有 甚者直接称预制菜就是"人类饲料"。 但其实在校园之外，如今的大街小巷早已被预制菜"攻占"。 无论你是在家点外卖，还是出门聚个餐，上到几百元的猪肚鸡火锅，下到几块钱的小碗 菜套餐，可能都是店家拿料理包加热的。有些更"高科技"的预制菜还能通过加入锅气香 精来伪装有锅气，可以说是防不胜防。 预制菜为什么就那么惹人嫌？吃预制菜真的是我们的宿命吗？ 难吃是预制菜的"原罪" 所谓预制菜，其实涵盖的范围相当之广，根据烹饪程度的不同，可以分为即配食品、即 烹食品、即热食品、即食食品这四种 [1]。 广义上来说，在中国人的饭桌上，预制菜早就存在。从家里囤着的方便面、八宝粥，到 外出吃到的快餐汉堡、牛油火锅调料，都可以算得上是预制菜的一种。 而如今，大家常吵的预制菜一般是层出不穷的中餐料理包。不管你点的是宫保鸡丁、鱼 ...