0:00 如今，"宠客"已成为各地文旅的金字招牌。清明上河园在雨天为游客免费发放雨衣，多地政府食堂向游 客敞开大门；以"花式宠客"闻名的哈尔滨，在冰雪季安排110台应急公交车全天候待命，保障游客出行 需求；火车站、机场及核心商圈增设数十个多语种服务岗，外语志愿者数量较去年实现翻倍……当文旅 产业与体育、文化、乡村发展深度融合，再叠加这份走心的"宠客"服务，便能释放出巨大的乘数效应。 实践证明，用心"宠客"，为游客提供更优质、更暖心的服务，才是旅游业高质量发展的硬道理。 来评论区聊聊，你的2025文旅故事！ 晶采观察，下期见！ 刚刚过去的2025年，"票根经济"悄然成为消费市场的一抹亮色，掀起新型消费热潮。从一张小小的票根 延伸开来，撬动多产业协同融合发展，这正是中国消费市场向高品质、多元化方向提质升级的鲜活缩 影。备受大众关注的江苏足球超级联赛，便是"票根经济"释放强劲动能的典型范例。数据显示，苏超联 赛历时175天、共计85场赛事，吸引超243万人次现场观赛。主场城市比赛日A级景区接待游客2511.71万 人次，同比增长17.38%；其中，外地游客1440.30万人次，增幅高达23.22%。这股热潮不仅点燃 ...

Group 1: Policy Impact on Cultural Industry - Guangdong launched a comprehensive "policy package" for high-quality development in the cultural industry, covering six key areas including film, performing arts, animation, online games, e-sports, and online audio-visual media, with 87 measures to stimulate growth [1] - The policy has led to significant talent aggregation and the successful establishment of quality projects, enhancing the overall industry ecosystem [1] - The film "Day Hanging in the Sky," produced by Guangzhou Mint Candy Film, became the first "Guangdong-produced" film to enter the main competition at the Venice International Film Festival, showcasing the positive effects of the policy [1] Group 2: Animation and IP Development - The introduction of 15 policies for the animation and film industry addresses core pain points, creating a comprehensive support system from original IP incubation to distribution and derivative development [2] - The policies encourage the production of original IP content for all age groups, helping companies to innovate beyond traditional markets [2] - The animation industry in Guangdong has expanded from relying solely on box office revenue to a diverse ecosystem including blind box toys, card economies, and theme parks [2] Group 3: Talent Development and Employment - The "policy package" emphasizes talent recruitment and development, establishing a full-chain talent service system to attract skilled individuals to Guangdong [3] - Over 100,000 recent graduates have been attracted to work and start businesses in Guangdong as part of the "Million Talents Gather in Guangdong" initiative [3] - The "Cultural Industry Talent Fair" aims to connect over 100 cultural enterprises with job seekers, offering more than 18,000 quality positions, with salaries ranging from 6,000 to 20,000 yuan [3] Group 4: Investment and Financing - Guangdong is creating a financing platform through the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference to connect cultural resources with financial capital [3] - The first two editions of the investment conference demonstrated success, with significant funding secured for multiple projects, achieving a financing conversion rate of approximately 50% [3]

Core Viewpoint - The Guangdong government has launched a comprehensive policy package consisting of 87 measures aimed at stimulating the cultural industry, which is a significant sector in the province, accounting for a substantial portion of the national cultural market [1][2]. Group 1: Policy Package Overview - The policy package targets six key areas: film, performing arts, animation, online games, esports, and online audio-visual sectors, with the goal of unlocking market potential and investment enthusiasm in Guangdong's cultural industry [1]. - Guangdong is recognized as the largest cultural industry province in China, with a total cultural industry scale that has ranked first nationally for 22 consecutive years [1]. - The expected revenue for cultural enterprises in Guangdong for 2024 is projected to reach 2.5 trillion yuan, approximately one-sixth of the national total [1]. Group 2: Innovation Directions - The policy package emphasizes seven innovative directions, including support for high-quality production of original works and a comprehensive approach to the entire industry chain [2]. - It aims to enhance collaboration within the Greater Bay Area, leveraging the leading roles of Guangzhou and Shenzhen while coordinating with Hong Kong and Macau [2]. - The package encourages the application of cutting-edge technologies in cultural sectors, such as exploring robotics in performing arts [2][3]. Group 3: Talent and Environment - There is a focus on attracting and cultivating talent through partnerships with educational institutions, targeting high-level and urgently needed professionals in the cultural industry [3]. - The policy also aims to create a favorable environment for cultural enterprises by optimizing administrative processes and establishing platforms for trade and public services [3].

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair has opened, with Guangdong Province launching a comprehensive policy package of 87 measures aimed at promoting high-quality development in the cultural industry, covering various sectors including film, performing arts, animation, online games, e-sports, and online audio-visual content. Film Industry - Development of the Pearl River Delta Film Industry Belt by leveraging the dual-engine role of Guangzhou and Shenzhen, with tax incentives for eligible enterprises [2] - Establishment of a film creation topic database and project coordination mechanism to encourage diverse creative types and support low-cost excellent films [3] - Implementation of a funding support mechanism for key projects, with up to 2 million yuan available for production stages and additional rewards based on box office performance [4][5] - Encouragement of the establishment of film industry parks and improvement of distribution and investment mechanisms [7][8] - Support for the application of cutting-edge technologies in film production, with funding available for projects utilizing advanced filming techniques [9] Performing Arts Market - Support for Guangzhou and Shenzhen to become international performing arts capitals, with incentives for large-scale performance venues [16] - Promotion of cultural cooperation and exchange within the Guangdong-Hong Kong-Macao Greater Bay Area [16] - Encouragement of international collaboration and the introduction of high-quality performances to Guangdong [16][18] - Support for the development of new performing arts formats and integration with tourism [20] Animation and Film Industry - Creation of a favorable ecosystem for animation and film in the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on original IP and digital transformation [27] - Encouragement of high-quality original animation content production with financial support for selected projects [28] - Support for the application of advanced technologies in animation production [29] - Financial rewards for animation works that achieve significant recognition in national and international awards [30] Online Gaming Industry - Support for the development of original online gaming products and technological innovation, with funding for projects that integrate cultural elements [35] - Optimization of the business environment for gaming companies, including improved administrative services [36] - Development of gaming industry clusters in key regions, enhancing collaboration with other sectors [37][39] E-sports Industry - Establishment of Guangzhou and Shenzhen as e-sports hubs, promoting resource sharing and policy coordination [42] - Support for the production of e-sports content that incorporates traditional cultural elements [43] - Development of a dual-track system for top-tier and unique e-sports events, with funding for international competitions [44] Online Audio-Visual Industry - Increased financial support for the online audio-visual industry, focusing on quality content creation and technological innovation [51] - Enhancement of industry park capabilities to support the growth of the online audio-visual sector [52] - Promotion of high-quality audio-visual content that reflects cultural values and local stories [53]

Core Viewpoint - Guangdong has officially released a comprehensive set of 87 policy measures aimed at promoting high-quality development across six cultural industry sectors during the 21st China (Shenzhen) International Cultural Industries Fair [1] Group 1: Policy Measures Overview - The policy package covers six cultural industry sectors: film and television, performing arts, animation and film, online gaming, esports, and online audio-visual [2] - Specific measures for the film industry include creating a film creation topic database, enhancing support mechanisms, and promoting collaboration within the Guangdong-Hong Kong-Macao Greater Bay Area [2][3] - The performing arts policy emphasizes market cultivation, expanding the supply and consumption of performances, and enhancing service guarantees for the performance market [2] - The animation and film policy focuses on creating a favorable ecosystem, encouraging quality content creation, and strengthening talent development [2] Group 2: Industry Impact and Growth - Guangdong is the largest cultural industry province in China, with a total cultural industry scale ranking first nationally for 22 consecutive years [4] - In 2024, the revenue of large-scale cultural enterprises in Guangdong is projected to reach 2.5 trillion yuan, accounting for over one-sixth of the national total [4] - The new cultural business models in the province generated 915 billion yuan in revenue, reflecting a growth rate of 10.5%, showcasing strong competitive advantages in digital creativity, animation, gaming, and online audio-visual sectors [4]

Core Viewpoint - Guangdong has introduced a comprehensive "policy package" consisting of 87 measures aimed at promoting high-quality development in the cultural industry, covering six key sectors including film, performing arts, animation, online gaming, esports, and online audio-visual [1] Group 1: Policy Measures - The policy package includes specific measures for six sectors: film industry, performing arts market, animation and film industry, online gaming industry, esports industry, and online audio-visual industry [1] - Each sector has its own dedicated policy document outlining strategies for high-quality development [1]