Core Viewpoint - Popop, a jewelry brand under Pop Mart, has opened its second store in Beijing, featuring the popular LABUBU series among other IPs, amidst high demand for LABUBU products nationwide [1][4]. Group 1: Store Opening and Product Offering - The Beijing store is located in the Guomao Mall and is the second store following the Shanghai opening [1]. - The store offers a variety of jewelry items including pendants, rings, earrings, bracelets, and necklaces, with prices ranging from 319 yuan to 2699 yuan [4]. - The LABUBU series includes a pure silver pendant priced at 459 yuan, with options for customers to customize their jewelry with cords and beads [4]. Group 2: Pricing and Exclusive Items - The most expensive item in the store is the SKULL PANDA pendant priced at 2699 yuan, with an additional cost of 1399 yuan for a matching necklace [10]. - The store features exclusive high-end items, including an 18k gold jewelry series with a bracelet priced at 10,800 yuan and a necklace at 19,800 yuan [16]. Group 3: Customer Experience and Sales Performance - Customer traffic in the store is moderate, with peak weekend visits reaching over 500 people, while weekdays see fewer than 10 visitors at a time [20]. - LABUBU remains the best-selling product, with some items already sold out, while the Shanghai store has completely sold out of LABUBU pendants [20][23]. - The store's unique selling proposition includes interactive and customizable jewelry, appealing to fans of the brand [20]. Group 4: Brand Background and Future Plans - Popop was officially announced as Pop Mart's first jewelry brand in January 2023, following previous attempts in the jewelry sector [27]. - There are rumors about the introduction of gold jewelry in the future, but staff at the Beijing store have not received any confirmation regarding this [30].