Core Insights - The rise of bag charms has become a significant trend among young consumers, serving as a form of emotional expression and fashion statement [2][4][10] Market Data - In September, the keyword "charms" saw a 140% year-on-year increase in search volume on the Dewu App, with order volume rising by 127% [3] - Sales of bag charms at a local vendor in Kunming increased by approximately 20% compared to the previous year, with tourists and young professionals being the primary consumers [3] - The average monthly sales growth for bag charms at a Zhejiang factory reached 20% since May, with some months seeing sales double [3] Consumer Behavior - Young consumers are increasingly purchasing bag charms to express their emotions and personal style, with over 40.1% of them willing to pay for emotional value and interests [4][5] - The trend of "daily bag charms" has emerged, with consumers selecting charms that match their mood each day [4] Cultural Significance - Bag charms are evolving into cultural symbols, with local creative products reflecting regional characteristics and becoming popular among tourists [7][10] - The integration of cultural elements into bag charms is enhancing their appeal, making them a medium for cultural expression and identity [10] Industry Trends - The production of bag charms is characterized by shorter development cycles and higher efficiency, making them a preferred choice for trendy brands [4][6] - The market for bag charms is expected to diversify, with cultural content and technological advancements expanding their functionality beyond mere decoration [10]

Core Viewpoint - Popop, a jewelry brand under Pop Mart, has opened its second store in Beijing, featuring the popular LABUBU series among other IPs, amidst high demand for LABUBU products nationwide [1][4]. Group 1: Store Opening and Product Offering - The Beijing store is located in the Guomao Mall and is the second store following the Shanghai opening [1]. - The store offers a variety of jewelry items including pendants, rings, earrings, bracelets, and necklaces, with prices ranging from 319 yuan to 2699 yuan [4]. - The LABUBU series includes a pure silver pendant priced at 459 yuan, with options for customers to customize their jewelry with cords and beads [4]. Group 2: Pricing and Exclusive Items - The most expensive item in the store is the SKULL PANDA pendant priced at 2699 yuan, with an additional cost of 1399 yuan for a matching necklace [10]. - The store features exclusive high-end items, including an 18k gold jewelry series with a bracelet priced at 10,800 yuan and a necklace at 19,800 yuan [16]. Group 3: Customer Experience and Sales Performance - Customer traffic in the store is moderate, with peak weekend visits reaching over 500 people, while weekdays see fewer than 10 visitors at a time [20]. - LABUBU remains the best-selling product, with some items already sold out, while the Shanghai store has completely sold out of LABUBU pendants [20][23]. - The store's unique selling proposition includes interactive and customizable jewelry, appealing to fans of the brand [20]. Group 4: Brand Background and Future Plans - Popop was officially announced as Pop Mart's first jewelry brand in January 2023, following previous attempts in the jewelry sector [27]. - There are rumors about the introduction of gold jewelry in the future, but staff at the Beijing store have not received any confirmation regarding this [30].