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寻找新一代“茅台” 公募解码新消费
Core Viewpoint - The new consumption trend originating from China is gaining global traction, with significant stock market performance in the new consumption sector, particularly the SHS New Consumption Index, which has risen by 72.67% from early 2024 to June 4, 2025, outperforming other indices [1][2]. Group 1: Market Performance - The SHS New Consumption Index has significantly outperformed the CS Consumption Index, which increased by 4.93%, and the China Securities White Wine Index, which decreased by 25.27% during the same period [1][2]. - Notable companies in the new consumption sector, such as Miko, Pop Mart, and Laopu Gold, have seen their stock prices reach new highs amid market volatility [2]. Group 2: Investment Trends - Many top-performing public funds have heavily invested in new consumption stocks, with examples including Pengyang Consumption Theme Mixed Fund A, which has seen a net value increase of 23% year-to-date [2]. - The Southern Hong Kong Growth Fund, which has increased by 36.68% this year, has significant holdings in Pop Mart, Laopu Gold, and Miko, collectively accounting for nearly 30% of its portfolio [2]. Group 3: Consumer Behavior and Market Dynamics - The rapid rise of new consumption sectors such as trendy toys, pet economy, and jewelry is attributed to the ability of local companies to meet previously unmet consumer demands through high-quality supply [3]. - The shift in consumer preferences from price-driven to value and experience-driven consumption is highlighted, with brands like Pop Mart and Miniso leading this transformation [3]. Group 4: Investment Strategy and Outlook - Investment strategies are evolving from a focus on sector-wide opportunities to a more fundamental approach, emphasizing companies that can create differentiated value and solidify product strength [1][7]. - The new consumption sector is characterized by companies in the growth phase, presenting both higher uncertainty and explosive growth potential compared to traditional consumption [5][6]. Group 5: Risk Assessment and Market Sentiment - Despite the significant stock price increases, some new consumption stocks are experiencing volatility, with examples like Pop Mart showing fluctuations of over 5% in a single day [7]. - Analysts suggest a potential divergence in performance among new consumption companies, with some facing bubble risks while others may continue to see upward revisions in earnings forecasts [7][8].