Core Insights - The rise of bag charms has become a significant trend among young consumers, serving as a form of emotional expression and fashion statement [2][4][10] Market Data - In September, the keyword "charms" saw a 140% year-on-year increase in search volume on the Dewu App, with order volume rising by 127% [3] - Sales of bag charms at a local vendor in Kunming increased by approximately 20% compared to the previous year, with tourists and young professionals being the primary consumers [3] - The average monthly sales growth for bag charms at a Zhejiang factory reached 20% since May, with some months seeing sales double [3] Consumer Behavior - Young consumers are increasingly purchasing bag charms to express their emotions and personal style, with over 40.1% of them willing to pay for emotional value and interests [4][5] - The trend of "daily bag charms" has emerged, with consumers selecting charms that match their mood each day [4] Cultural Significance - Bag charms are evolving into cultural symbols, with local creative products reflecting regional characteristics and becoming popular among tourists [7][10] - The integration of cultural elements into bag charms is enhancing their appeal, making them a medium for cultural expression and identity [10] Industry Trends - The production of bag charms is characterized by shorter development cycles and higher efficiency, making them a preferred choice for trendy brands [4][6] - The market for bag charms is expected to diversify, with cultural content and technological advancements expanding their functionality beyond mere decoration [10]

Core Viewpoint - The new consumption trend originating from China is gaining global traction, with significant stock market performance in the new consumption sector, particularly the SHS New Consumption Index, which has risen by 72.67% from early 2024 to June 4, 2025, outperforming other indices [1][2]. Group 1: Market Performance - The SHS New Consumption Index has significantly outperformed the CS Consumption Index, which increased by 4.93%, and the China Securities White Wine Index, which decreased by 25.27% during the same period [1][2]. - Notable companies in the new consumption sector, such as Miko, Pop Mart, and Laopu Gold, have seen their stock prices reach new highs amid market volatility [2]. Group 2: Investment Trends - Many top-performing public funds have heavily invested in new consumption stocks, with examples including Pengyang Consumption Theme Mixed Fund A, which has seen a net value increase of 23% year-to-date [2]. - The Southern Hong Kong Growth Fund, which has increased by 36.68% this year, has significant holdings in Pop Mart, Laopu Gold, and Miko, collectively accounting for nearly 30% of its portfolio [2]. Group 3: Consumer Behavior and Market Dynamics - The rapid rise of new consumption sectors such as trendy toys, pet economy, and jewelry is attributed to the ability of local companies to meet previously unmet consumer demands through high-quality supply [3]. - The shift in consumer preferences from price-driven to value and experience-driven consumption is highlighted, with brands like Pop Mart and Miniso leading this transformation [3]. Group 4: Investment Strategy and Outlook - Investment strategies are evolving from a focus on sector-wide opportunities to a more fundamental approach, emphasizing companies that can create differentiated value and solidify product strength [1][7]. - The new consumption sector is characterized by companies in the growth phase, presenting both higher uncertainty and explosive growth potential compared to traditional consumption [5][6]. Group 5: Risk Assessment and Market Sentiment - Despite the significant stock price increases, some new consumption stocks are experiencing volatility, with examples like Pop Mart showing fluctuations of over 5% in a single day [7]. - Analysts suggest a potential divergence in performance among new consumption companies, with some facing bubble risks while others may continue to see upward revisions in earnings forecasts [7][8].