智通财经记者 | 王慧静 智通财经编辑 | 汤威 编者语：本周CASETiFY推出iPhone 17系列手机壳及配件新品，并熊猫"萌兰"的联名推出多款手机配件，为迎接七夕佳节，杜拉维特推出多款双人浴室台盆 系列产品，瑞安房地产宣布将旗下"新天地XINTIANDI"由商业项目品牌升级为社区品牌, 郭晓静个展"一重山水一重屏"、邱岸雄个展"早春长歌行"在沪开 展。 1. CASETiFY推出iPhone 17系列手机壳及配件新品 9月10日，CASETiFY推出适用于iPhone 17系列的多款手机壳及配件新品，包括首次亮相的晶釉手机壳和升级的防摔系列。部分产品采用Duo-Lock双重锁定 设计，以改善边框脱落和磨损问题。 新品中，弹韧防摔手机壳增强了防摔保护，纤巧手机壳新增MagSafe兼容功能。此外，多款产品优化了集成式相机控制按钮。CASETiFY还同步推出了新配 色、印花设计及联名系列。 CASETiFY于2011年创立，主要生产电子配饰，目前在全球设有50多家线下门店。新品将通过品牌官网、电商平台及线下门店发售。 CASETiFY推出适用于iPhone 17系列的多款手机壳及配件新品 2. CASETi ...

杰美特公告，2025年上半年营业收入2.91亿元，同比下降32.46%。净利润亏损990.38万元，上年同期净 利润1863.27万元。 ...

Group 1 - The successful launch of the direct flight route from Enshi to Ho Chi Minh City marks the second international route to Vietnam, enhancing tourism and economic ties between the Enshi region and ASEAN [1][2] - The new route, operated by VietJet Air, offers three flights per week, catering to the summer tourism demand, with a flight time of just over three hours [2] - Local tourism packages have been developed to attract Vietnamese tourists, with an expected increase of over 50% in inbound visitors during the summer [2] Group 2 - The direct flights create a triangular air network between Enshi, Hanoi, and Ho Chi Minh City, facilitating both tourism and trade [3] - The new air route significantly reduces logistics costs for businesses, with a reported 30% decrease in shipping costs for tea exports to Ho Chi Minh City [3] - The trade volume between Enshi and Vietnam has been growing at an annual rate of 22%, with the new air route expected to enhance connections in agricultural processing and electronic components [3]

Core Insights - Small and medium-sized enterprises (SMEs) face competitive pressure to expand internationally, with risks such as trademark squatting and infringement hindering their efforts [1] - Effective international trademark strategy is essential for SMEs to navigate these challenges and achieve cost-efficient global expansion [1] Group 1: Market Prioritization - SMEs should prioritize "core markets" to avoid trademark squatting, focusing on regions with existing orders or clear expansion plans [3] - For example, a home goods company with 30% of orders from Europe and the US should prioritize trademark registration in those areas [3] - Each market has different trademark classifications and rules, necessitating targeted category selection [3] Group 2: Cost-Effective Strategies - SMEs can adopt a "foundational first, then expand" strategy to balance protection and financial investment [4] - The first step is to register core categories directly related to the main products to secure basic rights [5] - For instance, a cosmetics company should first register Class 3 (cosmetics) as a foundational step [5] Group 3: Defensive Registration - Companies with established brands should consider registering similar trademarks or related categories to prevent others from exploiting their brand [8] - For example, a brand like "Little Daisy" could register variations like "Daisy Little" to protect against similar trademarks [9] Group 4: Avoiding Pitfalls - Attention to detail is crucial in international trademark registration to avoid wasting initial investments [10] - Trademark names should be localized to avoid negative connotations in different cultures [11] - For instance, a snack brand faced delays due to a name that had an unfortunate meaning in certain markets [12] Group 5: Registration Process Management - The trademark registration process can take 1-2 years in some regions, requiring careful planning [13] - Companies should initiate registration at least 18 months before entering a peak season market to ensure compliance [15] - Regular tracking of registration progress is essential to respond to examination opinions promptly [16] Group 6: Ongoing Maintenance - After successful registration, companies must adhere to local renewal rules to avoid trademark expiration [17] - A case study highlighted an electronics company that lost its trademark due to failure to renew, costing five times the original registration fee to reclaim [18] - Establishing a trademark management system to track renewal dates and evidence of use is recommended [19]