Investment Rating - The industry investment rating is "Strong Buy" with an expectation that the stock price will outperform the market by over 20% within six months [64]. Core Insights - The sports and outdoor industry presents significant investment opportunities, particularly in the tennis sector, driven by increasing popularity and government support [2][3]. - The tennis market is expanding from traditional regions like Europe and North America to emerging markets such as China, with global tennis participants expected to exceed 106 million by 2024, a 21.6% increase from 2021 [3][9]. - China's tennis market is projected to reach 36.75 billion yuan in 2024 and grow to 62.49 billion yuan by 2029, with participant numbers expected to rise from 23.61 million in 2024 to over 30 million by 2029 [15][56]. Summary by Sections Global Tennis Market Restructuring - The global tennis market is witnessing a surge in participation, with China ranking second in participant numbers and court availability [9][15]. - Major tennis events are well-established, managed by organizations like ITF, WTA, and ATP, contributing to the sport's growth [14]. Tennis Footwear and Apparel Market - The competition landscape in China's tennis footwear and apparel market is evolving, with international brands like NIKE and ADIDAS entering, alongside local brands innovating to capture market share [31][33]. - In 2023, sales of tennis apparel (including footwear) in China reached approximately 1.51 billion yuan, accounting for 56% of the overall tennis product market [33]. Investment Recommendations - The analysis suggests focusing on high-potential tennis footwear brands and related sectors, including manufacturing, sales, media, and training services, which are all experiencing rapid growth [56]. - Key investment targets include Anta Sports and Amer Sports, which are well-positioned to benefit from the expanding market [57][58].