10月10日，备受期待的"费德勒超级挚友之夜"将再度亮相上海大师赛。 24年的职业生涯中，网坛名将费德勒每年有8个月奔波在世界各地的赛场上。2022年退役后，他终于有了完整的时间来陪伴两对双胞胎儿女成长。"今年我 旅行很多，带着孩子们去了两次非洲，在大草原巡游（safari）。我母亲来自南非约翰内斯堡，所以这一直是我的梦想。" "这一年过得很棒，我状态很好，身体在恢复，膝盖也在好转。"10月8日，费德勒以瑞士运动品牌On昂跑联合创业者身份来到徐汇区第一少年业余体育学 校（徐汇少体校），为焕然一新的学校网球场揭幕，并与球迷们分享近况。"我开始打高尔夫，越玩越好，夏天的时候还和纳达尔一起打球，希望以后能 和穆雷切磋，他刚在苏格兰参加了锦标赛。和网球一样，高尔夫有挑战性，也有趣。" 2002年，二十出头的费德勒首次亮相ATP年终总决赛就是在上海。2005年，他专程从纽约飞到上海，以世界排名第一的身份为大师赛的新主场——旗忠网 球中心揭幕。"20年过去，球馆看起来依旧崭新、活力不减。大家都在谈论它标志性的白玉兰花瓣屋顶设计，越来越多的观众来到这里，证明了这座城市 和赛事的魅力。" 10月10日，备受期待的"费德勒超级 ...

以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 社交货币。 作者 | 文 | 王潇 编辑 | 张轻松 运营 | 泡芙 来源 | 每日人物 （ID：meirirenwu） 继飞盘、徒步、攀岩之后，这两年，室内网球、匹克球、室内高尔夫成了新晋中产运动 三件套。它们曾经都顶着"贵族运动"的名头，如今走下神坛，甚至走进室内，无需绿茵 场、专业运动场，一个小空间，一个自动发球机或一面屏幕甚至墙壁，一人、一杆/拍， 就可以开打。 很多人开始对它们上瘾。有人每天都想打匹克球，为了搭子发愁，"连前男友的现女友都 找上了"；有人迷上打室内网球，无需对手，挥拍，击中甜区，清脆的响声让人自动产生 多巴胺，并进入一种心流；有人通勤路上都在练习高尔夫挥杆动作；有人发誓再也不办 卡，迷上打球后破天荒又办了张3000块的消费卡。 最初接触这些运动，人们往往出于对"贵族运动"的好奇，真玩上了，发现这些运动不仅 解压，容易上瘾，还是天然的社交货币。 打球上瘾 被裁员快一年后，林越越的生物钟好像彻底乱了。下午两点多，林越越刚从床上挣扎着 起身，前一晚脑子又不受控制地回想起刚离职时的情景，焦虑得几乎整晚没睡，她意识 到，生 ...

原标题：郑钦文：期待以理想状态进入"中国赛季" 巴黎奥运会网球女单冠军、中国选手郑钦文23日在北京接受采访时表示，经过两个月的康复训练， 她的伤病恢复情况良好，正在为即将到来的"中国赛季"积极备战。 当天，郑钦文与辛纳、大坂直美、安德烈耶娃、阿尼西莫娃、卡恰诺夫以及拉杜卡努等多位世界网 坛名将一同出席了运动品牌耐克在北京三里屯举办的球迷互动活动。在现场轻松的氛围中，这些顶尖职 业选手与球迷代表进行了趣味网球比赛。郑钦文毫无疑问是场上的焦点，从出场时现场的欢呼分贝可以 看出主场球迷对她的支持与喜爱。 "我觉得国内现在对网球支持和喜爱（的人）越来越多，氛围越来越好。我也看到有球迷准备了贴 纸画，能看到球迷们对我们球员的这种耐心，也愿意花时间来支持球员，这是让我作为球员感觉非常温 暖的。"郑钦文说。 郑钦文接受采访。新华社记者 肖亚卓 摄 辛纳、大坂直美、郑钦文、安德烈耶娃、阿尼西莫娃、卡恰诺夫以及拉杜卡努（从左至右）在球迷 活动现场。 新华社记者 肖亚卓 摄 7月1日，郑钦文在英国伦敦举行的2025温布尔登网球公开赛女子单打首轮比赛回球，当天郑钦文1 比2不敌捷克选手西尼亚科娃，无缘晋级。新华社记者 李颖 摄 " ...

Core Insights - Anta has further solidified its leading position in the market, achieving a revenue of 38.54 billion yuan with a year-on-year growth of 14.3% in the first half of the year [1] - All brands under Anta have reached record high revenues, with the main brand growing by 5.4% to 16.95 billion yuan and FILA growing by 8.6% to 14.18 billion yuan [1] - The company has adjusted its revenue guidance for the year, lowering the growth forecast for the main brand from high single digits to mid single digits, while increasing the growth forecast for other brands from 30% to 40% [1] Financial Performance - Anta's net profit attributable to shareholders decreased by 8.9% year-on-year to 7.03 billion yuan, influenced by a high base from the previous year due to the listing of Amer Sports [1] - Excluding one-time gains from Amer Sports' listing, the net profit attributable to shareholders was 6.6 billion yuan, reflecting a year-on-year growth of 7.1% [1] - The overall gross profit margin declined by 0.7 percentage points, but through refined operations, the operating profit margin rebounded to 26.4%, marking a five-year high for mid-year reports [11] Brand Performance - The outdoor market is experiencing a growth boom, with brands like Kolon and Descente driving significant growth, particularly Kolon, which saw an impressive growth rate of nearly 80% [3] - The main brand and FILA are still struggling to break through the single-digit growth barrier, indicating a need for improved operational efficiency [5] - FILA is undergoing organizational adjustments and brand restructuring, focusing on the middle-class consumer group and expanding into tennis and golf markets [9] Store Strategy - Anta is implementing a channel upgrade strategy by segmenting its store system into five tiers to better meet different market demands [6] - The company closed 10 stores in the first half of the year, maintaining a total of 9,909 stores, with plans to adjust the total number to between 9,600 and 9,800 by the end of 2025 [8] M&A and Market Expansion - Anta is actively seeking to enhance its brand portfolio through mergers and acquisitions, with a focus on integrating high-potential emerging brands [15] - The recent partnership with South Korean fashion group MUSINSA aims to tap into the young consumer market and explore the integration of the fashion and sports industries [16] - Anta has been frequently mentioned as a potential buyer in the sports brand acquisition market, with rumors of interest in brands like Reebok and Puma [19]

Core Viewpoint - Li Ning's mid-term performance exceeded market expectations, leading to a significant increase in stock price and positive analyst outlooks [1] Financial Performance - Revenue increased by 3.3% year-on-year to 14.817 billion yuan [1] - Gross profit was approximately 7.415 billion yuan, a year-on-year growth of 2.48% [1] - EBITDA was around 3.513 billion yuan, reflecting a 2% year-on-year increase [1] - Net profit reached approximately 1.737 billion yuan, with basic earnings per share of 67.43 cents [1] - Interim dividend declared at 33.59 cents per share [1] Analyst Insights - Nomura noted that Li Ning's key performance indicators for the first half of the year surpassed market expectations [1] - Daiwa indicated that Li Ning's net profit margin was slightly better than their forecast, alleviating concerns regarding management's lowered guidance [1] Strategic Outlook - Dongwu Securities projected that Li Ning will continue to deepen its "single brand, multi-category, multi-channel" strategy in the second half of the year [1] - The company plans to enhance its professional sports resources through collaboration with the Chinese Olympic Committee [1] - Li Ning has restructured its internal organization to focus on a category-based business model, improving category management efficiency [1] - The company aims to expand into multiple categories such as table tennis, badminton, pickleball, tennis, and golf [1] - With a solid operational foundation and healthier channel inventory, Li Ning is expected to benefit from Olympic-themed marketing, potentially enhancing performance elasticity [1]

Group 1: National Sports Strategy - The importance of sports in promoting comprehensive human development is emphasized, with a focus on advancing sports reform and innovation [1] - The goal is to enhance public fitness awareness, especially among youth, and to strengthen China's competitive sports capabilities [1] - The implementation of the national fitness strategy aims to meet public demand and build a higher-level public service system for fitness [1] Group 2: World Games and Participation - The 12th World Games opened in Chengdu, showcasing non-Olympic sports and providing a platform for athletes to promote their sports [2] - The participation in events like the U-series squash competition has doubled compared to last year, indicating growing interest in sports [2] - New sports like flag football and frisbee are gaining popularity, offering more options for public engagement in fitness activities [2] Group 3: Local Sports Initiatives - The "Village Super" football initiative has significantly boosted local tourism, with over 4.72 million visitors and a revenue of 5.147 billion yuan in the first half of the year [3] - Local sports events are being promoted to integrate fitness with cultural and tourism sectors, enhancing community engagement [3] - Facilities for sports are being improved, with 41 new or renovated sports venues in Nanjing, utilizing various spaces for public fitness [3][5] Group 4: Infrastructure Development - Nationwide, the average sports facility area per person reached 3.0 square meters by the end of last year, showing progress in accessibility [5] - Efforts in rural areas include building sports parks and updating old equipment to enhance the fitness experience for local communities [5] - The focus is on making sports facilities more accessible and integrating events into rural areas to promote fitness [5] Group 5: Overall Sports Culture - The concept of "sports make life better" is becoming ingrained in society, with a push for everyone to participate in fitness activities [6] - The government aims to continue developing a people-centered sports industry, integrating fitness with health initiatives [6] - The ultimate goal is to build a strong sports nation and a healthy China through comprehensive participation in sports [6]

Core Viewpoint - The article highlights the increasing efforts and initiatives across various regions in China to promote public fitness and sports participation, emphasizing the role of social sports instructors and improved sports facilities in enhancing community health and engagement [6][9][10]. Group 1: Role of Social Sports Instructors - Social sports instructors, like Tong Baomin, play a crucial role in promoting fitness by providing guidance and support to community members, helping them engage in scientific exercise [7][8]. - The number of social sports instructors in China has reached over 3 million, indicating a growing workforce dedicated to enhancing public fitness [9]. - There is a call for more systematic training and practical guidance for social sports instructors to better serve the community [9]. Group 2: Infrastructure Development - In Pingyuan County, Shandong Province, the average sports facility area per person has reached 4.1 square meters, positioning it among the top in Shandong [10][12]. - The county has added 167 new fitness venues and established a "ten-minute fitness circle" to ensure easy access to sports facilities for residents [11][12]. - Local government initiatives have led to the opening of school sports facilities to the public, further increasing community access to fitness resources [12][13]. Group 3: Community Engagement and Events - The Nanning Tennis Association has successfully organized community events to promote tennis, engaging over 25,000 participants through various competitions and training programs [14][15]. - The association's efforts include offering free tennis courses for all age groups, which have been well-received, particularly among the elderly [15]. - Community-based sports events are seen as effective strategies to increase public participation in fitness activities and foster a sense of community [14][15].

Core Insights - The tennis footwear and apparel sector shows significant growth potential and opportunities, driven by the recovery of discretionary consumption and supportive government policies [1][2] - The global tennis participation is increasing, with over 106 million participants expected by 2024, a 21.6% increase from 2021, and the number of tennis courts growing by 20.8% to approximately 698,000 [1] - The Chinese tennis market is projected to reach 36.75 billion yuan by 2024 and 62.49 billion yuan by 2029, with participation expected to grow from 23.61 million in 2024 to over 30 million by 2029 [2] Industry Growth - The tennis industry in China is experiencing robust growth due to government support, including policy backing and financial investment, fostering the development of training, events, and venue construction [2] - The competitive landscape in China's tennis footwear and apparel market is evolving, with international brands like NIKE and ADIDAS entering, while local brands innovate and target the high-end market [3] - In 2023, the sales revenue of tennis apparel (including footwear) in China reached approximately 1.51 billion yuan, accounting for 56% of the overall tennis product market, driven by strong consumer demand for sportswear [3]

Investment Rating - The industry investment rating is "Strong Buy" with an expectation that the stock price will outperform the market by over 20% within six months [64]. Core Insights - The sports and outdoor industry presents significant investment opportunities, particularly in the tennis sector, driven by increasing popularity and government support [2][3]. - The tennis market is expanding from traditional regions like Europe and North America to emerging markets such as China, with global tennis participants expected to exceed 106 million by 2024, a 21.6% increase from 2021 [3][9]. - China's tennis market is projected to reach 36.75 billion yuan in 2024 and grow to 62.49 billion yuan by 2029, with participant numbers expected to rise from 23.61 million in 2024 to over 30 million by 2029 [15][56]. Summary by Sections Global Tennis Market Restructuring - The global tennis market is witnessing a surge in participation, with China ranking second in participant numbers and court availability [9][15]. - Major tennis events are well-established, managed by organizations like ITF, WTA, and ATP, contributing to the sport's growth [14]. Tennis Footwear and Apparel Market - The competition landscape in China's tennis footwear and apparel market is evolving, with international brands like NIKE and ADIDAS entering, alongside local brands innovating to capture market share [31][33]. - In 2023, sales of tennis apparel (including footwear) in China reached approximately 1.51 billion yuan, accounting for 56% of the overall tennis product market [33]. Investment Recommendations - The analysis suggests focusing on high-potential tennis footwear brands and related sectors, including manufacturing, sales, media, and training services, which are all experiencing rapid growth [56]. - Key investment targets include Anta Sports and Amer Sports, which are well-positioned to benefit from the expanding market [57][58].

Group 1 - The article discusses the rising popularity of tennis in China, highlighting the sport as a new fitness trend due to the success of Chinese tennis players [3][4] - It emphasizes the importance of proper training techniques for beginners, including developing ball sense, mastering technical movements, and improving body movement [4][9] - The article outlines a three-stage training method for beginners to quickly achieve consistent rallying, focusing on building ball sense, footwork coordination, and engaging in simple matches [10] Group 2 - Common misconceptions among beginners include prioritizing speed over technique, inadequate foot movement before hitting the ball, and lacking a long-term training plan [12] - The article advises beginners to regularly record their practice sessions to identify areas for improvement and suggests a structured training schedule to develop a consistent practice habit [12] - It also highlights the significance of proper warm-up and recovery routines to prevent injuries, recommending dynamic stretching and hydration [13] Group 3 - The article provides guidance on selecting appropriate tennis equipment, such as choosing a racket with a larger head size and moderate weight for easier handling [14] - It stresses the importance of wearing suitable tennis shoes to prevent injuries, recommending shoes with good grip and support [14] - Additional accessories like sweat-absorbing grips and wrist supports are suggested to enhance performance and reduce injury risks [15][16]