(Club Med地中海俱乐部) 近日，复星旅文旗下法式运动度假品牌Club Med地中海俱乐部宣布，2026年将启动"Sportcation全球度 假之旅"企划，围绕滑雪、山野、水上、陆地四大运动场景展开布局，依托品牌遍布全球的滑雪与阳光 度假村，延续"一价全包"的度假模式，为宾客提供运动类深度度假体验。 据悉，Club Med创立75年来始终以运动为品牌核心基因，过去十年品牌聚焦打造精致一价全包度假村 网络，建立起运动度假领域可持续、可复制的全球体验标准。复星旅文联席总裁、Club Med地中海俱 乐部全球副首席执行官兼中国区首席执行官徐秉璸表示，品牌已实现从法语区品牌到全球品牌的转型， 国际化客源结构成为增长核心，客源覆盖中国、北美、巴西、英国等多个国家和地区。其中中国市场表 现亮眼，2025年品牌中国区度假村入境游增长超50%，旗下五家一价全包度假村的海外游客占比均位列 当地第一，产品力形成稳定支撑。 ...

Core Insights - The emerging sports vacation market, particularly tennis, is increasingly popular among young people seeking unique experiences away from urban settings [2][4] - The trend reflects a shift from functional needs to emotional value in sports, with a focus on deep experiences and community attributes [4][10] Group 1: Market Trends - The demand for tennis vacations is driven by the growing number of tennis players in China, with over 25 million players and a growth rate exceeding 28% in three years [7] - The number of tennis courts in China increased by 4,038 during the same period, making it easier for enthusiasts to find suitable playing partners [7] - Young people prioritize the experience of playing in scenic locations over traditional urban courts, leading to a rise in tennis tourism [3][4] Group 2: Business Opportunities - Entrepreneurs are capitalizing on the trend by creating vacation packages that combine tennis with local cultural experiences, such as local cuisine and traditional activities [5][8] - The success of tennis courts in picturesque locations, like those in Yunnan, indicates a strong market potential for well-designed sports facilities [5][6] - The concept of "Instagrammable" tennis courts is gaining traction, with facilities being designed to enhance visual appeal for social media sharing [8][10] Group 3: Consumer Behavior - Consumers are increasingly looking for unique tennis experiences that offer both physical activity and social interaction, often traveling to new locations for these opportunities [3][9] - There is a noticeable segmentation in consumer preferences, with some prioritizing the experience of playing in beautiful settings while others focus on the sport itself [8][9] - The typical customer profile for tennis vacations includes beginners and intermediate players who are often unaware of the vacation concept until they try it [9] Group 4: Future Outlook - Experts suggest that the sports vacation sector should focus on long-term engagement rather than short-term gains, emphasizing the importance of community and ongoing experiences [10][11] - The integration of professional support and community-building activities is essential for converting casual visitors into engaged participants [10][11] - There is a belief that the market for sports vacations, particularly tennis, will continue to grow, with more entrepreneurs entering the space to develop destination sports facilities [10][11]

Core Viewpoint - The rise of tennis has significantly boosted the concept of "sportcation," where sports become the central purpose of vacations, particularly through tennis-focused travel experiences [10][11][12]. Group 1: Market Trends - The popularity of tennis has led to a surge in tennis vacation camps, with a notable increase in participation and interest among younger demographics, particularly post-2021 [15][16]. - The number of registered tennis players in China is projected to reach approximately 25.19 million by 2024, reflecting a growth of 28.03% since 2021 [15]. - The market for tennis vacation camps is characterized by a split between deep enthusiasts and casual participants, with the former being more loyal and willing to spend [30][31]. Group 2: Consumer Behavior - Younger consumers are increasingly seeking active vacations that combine sports with leisure, moving away from traditional sightseeing trips [10][11]. - The average level of participants in tennis vacation camps tends to hover around 2.0, indicating that many are new to the sport and may not have the commitment to improve significantly [31][32]. - Social connections formed during these sports vacations are often deeper due to shared experiences and challenges faced during activities [34]. Group 3: Business Challenges - The high entry barrier of tennis, requiring significant time investment to reach a playable level, poses challenges for attracting new participants to tennis vacation camps [20][22]. - Many tennis vacation organizers struggle to fill camps, often resulting in low participant numbers, which can affect the viability of the business model [24][29]. - The quality of tennis vacation offerings varies widely, with some organizers lacking a genuine focus on enhancing the participant experience [27][28]. Group 4: Future Outlook - The potential for growth in the sportcation market is significant, with expectations for increased demand for tennis-related travel experiences in the coming years [17]. - Other sports, such as yoga and skiing, are also being considered as potential candidates for similar vacation models, indicating a broader trend towards active travel experiences [35][36].

Core Insights - The article discusses the rise of "Sportcation" or sports-focused vacations, particularly highlighting the growing popularity of tennis vacations among young people [7][8][10] - It emphasizes that tennis has become a significant driver for this new travel trend, transforming traditional vacation experiences into active, sports-oriented ones [9][10][12] Group 1: Trends in Sports Travel - The shift from "Staycation" to "Sportcation" reflects a change in consumer preferences, with more individuals seeking active vacations centered around sports training [7][8] - Tennis has emerged as a unique sport that appeals to a broader audience, leading to an increase in tennis vacation offerings [9][10] - The popularity of tennis is evidenced by significant engagement on social media platforms, with millions of views on related content [10][12] Group 2: Market Dynamics - The tennis vacation market is characterized by a diverse range of offerings, from short weekend camps to extended training sessions, catering to different skill levels [10][12] - The growth of tennis participation in China is notable, with a projected increase in registered players and tennis facilities by 2025 [13] - The article highlights the economic impact of tennis events, such as the Shanghai Masters, which generated over 100 million yuan in ticket sales [13] Group 3: Consumer Behavior - Young consumers are increasingly drawn to tennis vacations not just for the sport, but also for the social experiences and lifestyle associated with them [27][29] - The article notes that while some participants are serious about improving their tennis skills, others are more interested in the social aspects of these vacations [26][27] - The challenge for organizers is to balance the needs of dedicated tennis enthusiasts with those seeking a more casual, social experience [26][27] Group 4: Challenges and Opportunities - Despite the enthusiasm for tennis vacations, there are concerns about the high entry barriers for beginners, which may deter new participants [17][18] - The market is becoming segmented, with a distinction between serious tennis players and casual participants, impacting the sustainability of vacation offerings [26][27] - The article suggests that while tennis is currently trending, other sports like yoga and surfing may also emerge as popular options for active vacations in the future [33][34]