Group 1 - The beauty blogger "Dr. Big Mouth" (Hao Yu) raised questions about the testing results released by Giant Bio, specifically regarding the choice of testing methods and the accuracy of the results [1] - Concerns were expressed about the discrepancy between the claimed 100% homology of recombinant collagen with human collagen and the actual 86% homology based on Giant Bio's own patent [1] - The blogger highlighted the lack of a blank control in the biuret test, which is crucial for accurately measuring the presence of recombinant collagen in the formulation [1] Group 2 - Recently, the international testing company SGS declined a testing request from the blogger's team, citing the controversial nature of the tests and a desire to avoid involvement [2] - The blogger criticized SGS for its decision to return the testing request, arguing that testing institutions should uphold social responsibility beyond profit motives [2] - In response to Giant Bio's statement about the availability of its products, the blogger encouraged legal entities to collect samples for future consumer protection efforts [2]

Core Insights - FanBeauty, founded by actress Fan Bingbing, is leveraging her celebrity status to enhance brand visibility and engage with users through a "mutual encouragement" campaign on Xiaohongshu [3][4][9] - The brand's marketing strategy effectively combines user-generated content (UGC) with celebrity influence, resulting in significant sales growth for its new VC orange whitening mask [8][11][12] Brand Strategy - FanBeauty has maintained a strong association with Fan Bingbing since its inception, using her influence to amplify brand awareness and drive sales [3][9] - The "mutual encouragement" initiative invites photographers to showcase their work, creating a buzz around the brand while simultaneously promoting its products [6][8] - The brand has successfully transitioned from a focus on high-end beauty devices to popular skincare products, with the sea grape moisturizing mask becoming a best-seller [10][11] Sales Performance - The new VC orange whitening mask sold 3,000 units within a minute of its launch, and total sales reached 200,000 units within three days [8][11] - FanBeauty's overall gross merchandise volume (GMV) exceeded 1.1 billion yuan in 2023, positioning it as a prominent player in the beauty market [11][18] Marketing Tactics - The brand's marketing approach includes a mix of social media engagement, influencer partnerships, and direct sales through platforms like Xiaohongshu and Tmall [12][16] - FanBeauty has expanded its product line to include various skincare items, maintaining a focus on affordability to attract a younger demographic [18][19] - The brand's private domain operations have increased, with 20% of total GMV coming from private domain sales by the end of 2023 [23]