【导读】贝泰妮打造初普运营团队，入局高端美容仪市场 中国基金报记者 赵刚 沉寂多日的家用高端射频美容仪Tripollar初普，最近被"药妆茅"贝泰妮重新带回公众视野。 记者从业内获悉，贝泰妮正在打造初普品牌的运营团队，由公司副总经理张梅负责。同时，在招聘网站上，贝泰妮已释放出多个相关岗位，包括电商设计 师、直播运营主管、媒介投放等。 有资本市场人士认为，对贝泰妮而言，此次合作可快速补足高端家用美容仪的产品与技术短板，与既有护肤品形成"仪器+凝胶+术后修护"的协同场景， 覆盖从居家到医美机构的完整方案。 该分析人士同时也表达了担忧，初普目前尚未取得国家药监局Ⅲ类医疗器械认证，而政策缓冲期仅剩8个月。 从幕后投资转向台前运营 近两年，贝泰妮在美容器械领域动作密集。 在投资方面，贝泰妮在2023年对威脉医疗实施战略投资，后续又参与了该公司的多轮融资，目前持股比例已达到9.49%。据公开资料，威脉医疗正致力于 自主开发一系列高端医疗器械产品线，包括外周介入类射频消融系统、医疗美容类射频治疗仪以及超声治疗仪等。 今年4月，贝泰妮旗下科凝美（上海）与开云医疗合资成立武汉科莱伊美靓泓生物科技，法定代表人为贝泰妮的高管之一高 ...

Core Viewpoint - Betaini is re-entering the high-end beauty device market by revamping the TriPollar brand and establishing an operational team to enhance its product offerings and technology capabilities [2][3]. Group 1: Company Strategy - Betaini is building an operational team for the TriPollar brand, led by Vice General Manager Zhang Mei, and is actively recruiting for various positions related to e-commerce and media [2]. - The collaboration with TriPollar aims to create a synergistic product offering that combines devices, gels, and post-care solutions, covering both home use and medical aesthetics [3]. Group 2: Market Position and Challenges - TriPollar, a high-end home beauty device brand from Israel, has faced challenges, including a recall of over 180,000 units due to temperature control defects and the need for regulatory compliance as a Class III medical device [15][16]. - As of 2025, TriPollar has not made progress in obtaining the necessary Class III medical device certification, which poses a risk of being banned from sale if not achieved by April 2026 [16]. Group 3: Financial Performance - Betaini's market capitalization has significantly declined from a peak of 120 billion yuan to approximately 19.4 billion yuan, with its stock price dropping below the initial offering price [18][19]. - The company's revenue growth has slowed considerably, with net profit halving over the past three years, and a 13.51% year-on-year decline in Q1 2025 [21][22]. Group 4: Investment and R&D - In recent years, Betaini has made strategic investments in the beauty device sector, including a 9.49% stake in Weimai Medical, which is developing high-end medical devices [6]. - The company is also enhancing its independent research and development capabilities, with multiple patents related to radiofrequency beauty devices filed since 2024 [10].

Core Insights - TikTok has officially launched its e-commerce business in Japan, integrating shopping features within the app, allowing users to purchase products directly [1] - The platform has over 20 million users in Japan, indicating a significant potential market for e-commerce [1] - TikTok Shop will enable users to buy products showcased in short videos and live streams, enhancing user engagement and shopping convenience [1] Group 1: E-commerce Launch - TikTok has introduced the "TikTok Shop" feature, allowing in-app purchases of products across various categories such as cosmetics, clothing, and home appliances [1] - The company plans to add a "Shop" tab in the app in the coming months for users to browse products easily [1] - ByteDance, the operating company, has already launched this service in markets like Indonesia and the UK, with Japan being the 17th market for this initiative [1] Group 2: Market Participation - Several domestic companies in Japan, including WEGO (casual wear), Nissin Foods, and YA-MAN (beauty and health devices), are planning to open stores on the TikTok platform [1]

Investment Rating - The report does not explicitly provide an investment rating for the hair removal device industry Core Insights - The hair removal device industry has experienced rapid growth, with an expanding market size driven by increasing consumer demand for beauty and technological advancements. Various technologies such as LED, IPL, laser cooling, and ultrasound are being utilized. Home-use devices are favored for their portability and efficiency, while professional medical devices offer higher power and better results. The market is competitive with leading brands like Ulike, Aokang, and Konka. Regulatory policies are tightening, marking the entry of home-use devices into a "strong regulatory" era, with safety becoming a focal point for consumers. Future advancements are expected in technology for repair and care capabilities, enhancing safety and effectiveness in service delivery, thereby increasing industry value [4][19][21]. Industry Definition - Hair removal devices are defined as beauty instruments that use technologies like lasers and intense pulsed light (IPL) to reduce or remove hair. The industry encompasses devices and methods that utilize special light sources for hair removal, with applications in both beauty salons and home markets [5]. Industry Classification - Hair removal devices can be categorized based on core technology into laser hair removal devices, IPL devices, and HPL devices. Laser devices are typically used in professional medical settings, while IPL devices are suitable for home use but may not be friendly for sensitive skin. HPL devices are an upgraded version of IPL, designed for various skin types, especially sensitive skin [6][9]. Industry Characteristics - The hair removal device industry is characterized by high market concentration, innovative business models, and strong technological innovation capabilities. - **High Market Concentration**: Companies like Ulike dominate the market, consistently ranking as top sellers on platforms like Tmall and JD. This indicates a high concentration of market share among leading brands [11]. - **Home Use Products**: The industry has innovated to meet consumer demand for home hair removal solutions, with sales spiking during promotional events [12]. - **Strong Technological Innovation**: Brands such as Philips and Ulike are heavily investing in R&D to enhance product performance and user experience, leading to significant advancements in technology [13]. Development History - The Chinese hair removal device market has evolved significantly since 2005, transitioning from low awareness to rapid growth. The initial phase saw foreign brands introducing the concept, followed by a surge in e-commerce sales and regulatory improvements. The market has been propelled by the "home economy," with increasing demand for home beauty care, especially during the pandemic [14][18]. Industry Chain Analysis - The hair removal device industry is witnessing significant growth due to technological advancements and rising consumer demand. Brands like Ulike and JOVS are shaping market trends through continuous innovation. In 2023, IPL products were classified as Class II medical devices, enhancing industry standards and consumer confidence [19][20]. Market Demand - The demand for hair removal devices is on the rise, primarily driven by female consumers, although male demand is also increasing. In 2024, female consumers accounted for 83% of purchases on Tmall, while male purchases represented 1.7 out of every 10 devices sold. The market is expected to expand further as awareness and demand grow [21][34]. Market Size - The market size of the hair removal device industry grew from 4.011 billion RMB in 2019 to 5.616 billion RMB in 2023, with a compound annual growth rate (CAGR) of 8.78%. Projections indicate growth from 5.870 billion RMB in 2024 to 7.550 billion RMB by 2028, with a CAGR of 6.50% [35][36]. Competitive Landscape - The hair removal device market is highly competitive, with brands like Ulike and Philips holding significant market shares. Ulike has maintained its leading position through innovative technology and competitive pricing, while other brands like Aokang and Konka focus on affordability [45][46].