作者 | 辰夕 编辑 | 江江 视觉 | 诺言、顾芗 2023年春天，李怡驱车再次开往通向省考的高速。她已经记不清这是自己第几次为了公考往返这条路。 从2014年大学毕业后，她几乎每年都在经历备考、报名、进面、落榜，再重新来过。 那年她30岁，在当地的乡镇行政服务中心做了八九年的合同工，年收入一直稳定在八九万。虽然她和其 他 有编制 同事在同一间办公室办公，工作内容也没有太大不同，但工资和福利待遇却差得很多。当初 一起入职的几个有编制的同事，现在也已经成了她的领导。 "人家考上了，我没考上。差别就是这么来的。"李怡并不觉得不平衡，只是淡淡地承认。同时，她也认 识到了考公考编的意义。 2023年是她第三次省考进面。前两次，她的总分都排第二，有一次甚至只差零点几分。第三次，她笔试 考了70多分，又是第二，她决定再拼一把。 她不再是淘宝买书、自己刷题，而是 报名了中公教育的5天4夜协议面试班，交了1万块钱，合同写明不 过退7500。 中公教育机构/图源：视觉中国 入营前，她就隐隐觉得这个机构的组织混乱。比如，对接的工作人员一直不断更换酒店，最终方案拖到 出发前一天才敲定；到了现场发现，培训被安排在饭堂隔壁的一间小房 ...

Core Viewpoint - The rapid development of generative AI technology is transforming various industries, including education, where companies like Fenbi are increasingly investing in AI to enhance their offerings and respond to market demands [1][4][10]. Group 1: AI Development in Education - OpenAI launched a version of ChatGPT tailored for higher education, named GPT-edu, to provide personalized services for students and teachers [1]. - Domestic companies such as NetEase Youdao, TAL Education, and Fenbi have begun developing their own educational AI models, with Fenbi introducing AI teachers and question-answering systems [2][4]. - Fenbi's president announced a commitment to increase AI R&D investment by 30% annually and collaborate with top institutions to build an educational AI model laboratory [7]. Group 2: Market Dynamics and Competition - The public examination training market is facing intense competition, with Fenbi needing to enhance its product competitiveness through continuous investment in AI [4][29]. - Despite a high number of applicants for civil service exams, Fenbi's revenue and net profit have declined, indicating a challenging market environment [14][11]. - Fenbi's average monthly active users reached 9.3 million by June 30, but many users prefer more cost-effective options, impacting conversion rates to paid users [13]. Group 3: Financial Performance - Fenbi reported a revenue of 1.49 billion RMB for the first half of 2025, a decrease of 8.5% year-on-year, with net profit down 18.34% to 227 million RMB [14][15]. - Other major players in the public examination training sector, such as Zhonggong Education, also reported revenue declines, highlighting the competitive landscape [16][17]. Group 4: AI Product Performance - Fenbi's AI question-answering system has shown initial commercial success, with approximately 50,000 sales and revenue of around 20 million RMB [20]. - The AI question-answering system reportedly improved user learning efficiency by 29% to 40%, with average mock exam scores increasing by 15 to 20 points [24]. - The AI interview evaluation tool has seen significant engagement, with 470 million evaluations conducted and 350,000 users participating [26]. Group 5: Challenges and Future Outlook - Despite the promising start, AI has not yet significantly reduced costs or improved Fenbi's financial performance, as the company attributes cost reductions to overall revenue declines [27]. - Fenbi faces competition not only from other training institutions but also from AI model companies that offer free or lower-cost alternatives [35]. - The company must continue to innovate and provide effective, user-friendly AI products to capture market share and meet user expectations [36].