记者 秦东颖 2026 FORMULA 1喜力中国大奖赛将于3月13日至15日在上海国际赛车场拉响引擎。作为申城"春日 首发季"文商旅体展联动的重头戏，3月8日至15日，久事旗下体育、文化、旅游等多板块联手打造 的"2026格子旗嘉年华"将率先启幕。 本届格子旗嘉年华全面升级，首次创新采用"多点串联"模式，在徐汇西岸、嘉定上赛场、虹口北外 滩、宝山滨江四大区域设立四个各具特色、有机联动的会场,将赛车文化的激情与魅力深度融入城市肌 理，为全球车迷与市民游客献上一场融合赛事、文化、旅游、商业与生活方式的沉浸式狂欢。 位于徐汇西岸穹顶艺术中心北广场及梦中心的会场化身"赛车之城"，成为嘉年华的核心体验区之 一。这里不仅将实况转播F12026赛季澳大利亚站及中国站的赛事盛况，还将推出多场亲子竞速活动， 将赛车文化科普与亲子手作巧妙结合。 上赛场水景广场会场则聚焦赛事核心视角，深度融合赛车文化与城市生活，通过多元场景全方位展 现赛车的技术魅力、设计美学与沉浸体验。 北外滩国客中心会场依托滨江优越的地理位置，在申城璀璨的城市天际线下，开创性地搭建了完整 的卡丁车赛道。车迷与市民可在黄浦江畔亲身驾驶卡丁车，感受风驰电掣般的驾 ...

Group 1: Tourism Data and Trends - During the three-day Dragon Boat Festival holiday in 2025, Shanghai received 6.48 million visitors, with total tourism transaction value reaching 12.48 billion yuan, a year-on-year increase of 3.30% [1] - The average hotel occupancy rate in Shanghai was 59%, up by 1 percentage point compared to the previous year [1] - Online and offline consumption in Shanghai reached nearly 20 billion yuan in the two days leading up to the holiday, marking a 4.1% increase compared to the same period in 2024 [1] Group 2: Theme Parks and Family Activities - Theme parks played a significant role in driving tourism, with family-oriented activities coinciding with the Children's Day celebrations [2] - Notable attractions included Shanghai Disneyland's "Wonderful Student Month" and various promotional events at other parks, contributing to a 38% increase in dining and a 53% increase in tourism site consumption [2] Group 3: Night Economy and Regional Collaboration - Nighttime consumption in Shanghai saw a year-on-year increase of 20.8% during the holiday, with visitors from cities like Suzhou and Beijing being major contributors [4] - The opening of the LEGO Land Resort in Jinshan District marked a new phase in regional tourism collaboration, linking resources between Jinshan and neighboring Pinghu [4] Group 4: Performance and Ticket Economy - A total of 447 performances were held during the holiday, attracting 379,000 attendees and generating approximately 103 million yuan in ticket sales, a 156.27% increase [5] - The FE Electric Formula World Championship in Shanghai attracted significant crowds, with local businesses offering discounts linked to event tickets, enhancing the overall tourism experience [5][6] Group 5: Integration of Culture and Commerce - The "Follow the Performance to Travel Pudong" initiative aims to integrate cultural events with tourism, offering discounts for hotel stays and attractions based on ticket purchases [6] - The ticket economy is expected to enhance cultural value and extend the tourism consumption chain, with promotional efforts planned for the upcoming summer tourism peak [6]

Group 1 - The 2025 FE Electric Formula World Championship is being held in Shanghai for the second consecutive year, featuring 22 drivers from 11 teams competing over two days [1] - The FE Electric Formula cars can reach speeds of up to 322 kilometers per hour, comparable to traditional F1 cars and even approaching high-speed train speeds [3] Group 2 - Shanghai has hosted several large-scale sports and cultural events this year, including the F1 Formula World Championship, which has boosted local consumer spending through a "ticket-root economy" [5] - The "ticket-root economy" has led to significant consumer engagement, with many businesses offering discounts to ticket holders, resulting in increased foot traffic and sales [5] - During the F1 Chinese Grand Prix in March, ten key commercial enterprises in Shanghai's Jiading District received nearly 1.55 million visitors over three days, a 14.47% increase year-on-year, generating 124 million yuan in revenue, up 3.4% from the previous year [7]

Financial Performance - In 2024, the company achieved an operating revenue of 441 million yuan, a year-on-year increase of 8.77% [1] - The net profit attributable to shareholders and the net profit after deducting non-recurring gains and losses significantly narrowed compared to the previous year [1] - The gross profit margin was 23.12%, an increase of 1.23 percentage points from 2023 [1] - The net cash flow from operating activities surged by 1168.76% to 105 million yuan [1] - In Q1 2025, the company reported an operating revenue of 108 million yuan, a year-on-year growth of 3.27%, with a gross profit margin rising to 30.08% [1] Strategic Development - The company is focusing on the "bringing in" and "going out" strategy to strengthen its market position in event IP operations [2] - It has successfully introduced and operated several international events, including the FE Shanghai Station and TCR Asia [2] - The company operated a total of 112 events at various levels throughout the year, adding 8 new events, including the "FIA Australian Formula 4 Championship" [2] - The company's self-owned event IP, GTSC, has been upgraded to "China GT" with official authorization, expanding its automotive event matrix [2] Technological Innovation - The company is advancing sustainable development through technological empowerment, showcasing innovations in electric racing and autonomous driving systems [3] - The electric racing car, Dongfeng Yipai eπ007, successfully completed its first track test, demonstrating excellent performance [3] - The company is also developing a new energy vehicle experience center and plans to launch the E-TCR electric racing championship in 2025 [3] Industry Outlook - The sports industry in China is projected to reach a total scale of 5 trillion yuan by 2025, supported by government policies promoting sports development [4] - Recent government initiatives encourage the integration of sports with tourism and the hosting of various sports events to stimulate consumption [4] - The company is well-positioned to leverage industry trends and enhance its competitive edge through strategic partnerships and resource integration [5] Future Prospects - With top-level policy support and the company's strategic initiatives, there is potential for significant market opportunities and performance growth [6]