国信证券发布研报称，看好李宁(02331)品牌势能回升带动新的成长机会。预计公司2025-2027年归母净 利润分别为24.0亿元/26.8亿元/30.6亿元，看好后续新品与营销策略对业绩的拉动作用。综合考虑公司作 为本土龙头运动品牌经营反转向上的预期、长期盈利增长潜力以及充沛的现金储备，维持公司21.20- 22.30港元的合理估值区间，对应2026年约19-20倍市盈率，维持"优于大市"投资评级。 国信证券主要观点如下： 运动行业：持续扩容，圈层细分 中国运动户外鞋服行业2025年市场规模约4400亿元，在经历疫情前的高速增长和疫情波动后，目前增速 放缓在6%左右，同时内部结构发生显著变化：1)专业运动品类增长强于时尚运动，包括跑步、户外和 细分小球运动等领域增长强劲，但篮球市场较为承压;2)品牌格局从集中走向分散，从2019-2025年，行 业CR10从76%降至68%，先后发生国货崛起到垂类占优的趋势。 公司近况复盘："国潮旗手"的折戟与重振 2019-2021年，公司在国潮红利中产品力与品牌力共振，业绩大幅增长，2021年净利润达40亿元，相当 于3年前的5.6倍;2022-2024年，随着国潮退温 ...

智通财经APP获悉，国信证券发布研报称，看好李宁(02331)品牌势能回升带动新的成长机会。预计公司 2025-2027年归母净利润分别为24.0亿元/26.8亿元/30.6亿元，看好后续新品与营销策略对业绩的拉动作 用。综合考虑公司作为本土龙头运动品牌经营反转向上的预期、长期盈利增长潜力以及充沛的现金储 备，维持公司21.20-22.30港元的合理估值区间，对应2026年约19-20倍市盈率，维持"优于大市"投资评 级。 上一轮品牌势能上升期，公司的主导品类是篮球和运动生活，其在近几年大幅回撤，占比从2021年峰值 71%下滑至2025年上半年的46%;跑步品类强势崛起，2023-2024年增速达25%-45%，占34%成为公司第 一大品类。公司篮球鞋在经历量价齐跌后，价格逐步企稳，新IP系列销量攀升;跑鞋矩阵持续扩张， 2025年底发布的"超䨻胶囊"科技有望助推跑鞋延续增长动能。同时，公司推出"荣耀金标"系列和户外系 列，覆盖泛运动生活多元需求，为品类注入新增量。 渠道布局：调整初现成效，圈层细化有望开拓增量市场 2024年起，公司主动缩减直营门店规模，控制门店面积，带动直营经营利润率从2023年约10% ...

Core Viewpoint - Anta Group aims to replicate the success of its high-end outdoor brand Arc'teryx with its newly acquired German outdoor brand JACK WOLFSKIN, indicating a strategic ambition to cover all price segments in the outdoor market [3][5][24]. Group 1: Leadership Changes and Strategy - Anta appointed Yao Jian as the global president of JACK WOLFSKIN, effective July 1, following the acquisition completion on May 31 [4][6]. - Yao Jian, known for elevating brands like Arc'teryx to "middle-class standards," is tasked with revitalizing JACK WOLFSKIN, which currently has annual revenues below 3 billion RMB [5][17]. - The swift leadership change post-acquisition highlights Anta's high integration efficiency [6]. Group 2: Market Position and Brand Development - Anta's outdoor brand matrix now includes offerings across various segments: high-end (Arc'teryx, Salomon), mid-high-end (Kolon Sport), and mass-market (JACK WOLFSKIN) [24]. - The outdoor market in China is experiencing significant growth, with a 15.8% increase in 2022, reaching a market size of 248 billion RMB, projected to exceed 400 billion RMB by 2025 [20][21]. - Anta's strategy includes leveraging the booming outdoor sector to offset slowing growth in its core brands [21][25]. Group 3: Challenges and Opportunities - JACK WOLFSKIN faces challenges such as a decline in store count from 700 to around 200 and an aging customer base, making brand repositioning essential [18][19]. - Yao Jian's previous success in the outdoor sector will be critical as he aims to enhance JACK WOLFSKIN's brand awareness and market positioning [19][27]. - The brand's European presence, with 226 stores and thousands of retail points, offers Anta a strategic advantage in global market competition [27].