中新网北京2月10日电 2026年餐饮老字号创新交流会近日在北京同春园饭店举行。北京华天、全聚德、 便宜坊、东来顺、紫光园、西安饮食、五斗米、聚春园等近30家来自全国的知名老字号品牌参会，共议 数字化转型、AI(人工智能)经营新路径。 老字号品牌是传统文化的重要载体，也是连接历史与今天的独特纽带。近年来，随着数字化加速赋能各 行各业，老字号企业也正以数字化创新为核心抓手，持续寻求新的破局。 "越来越多老字号通过数字化转型打通全渠道、触达年轻客群。"中国商业联合会会长王民在活动上表 示，自2022年来，中国商业联合会与相关外卖平台联合发起老字号数字化专项行动，三年内已向数十家 老字号免费输送数字化服务包，助力老字号发新芽。 美团副总裁、到店餐饮事业部总经理魏巍披露，老字号对年轻消费群体的吸引力正在增强，近一年其在 美团和大众点评的搜索量增长近9倍，交易额年均复合增长率稳定在27%以上，35岁以下客群占比已达 48.5%。 魏巍指出，当前老字号转型呈现三大路径。一是全渠道融合。二是文化价值变现，如全聚德打造"空中 四合院"门店，从卖产品到卖体验，带动客单价提升25%、复购率增长18%。三是数字化转型加速，AI 工 ...

北京华天饮食控股集团有限公司党委副书记、董事、总经理白森森介绍，集团直属门店接入美团"智能掌 柜"后，系统自动统计当日经营数据，并对比同行表现，替代店长手工统计，单店每日至少节省1小时。此 外，门店中越来越多的用户咨询由AI直接承接，尤其针对"两节"期间咨询量和预订量猛增的场景，显著降低 了门店人工成本，提升了经营效率。 在提升堂食体验方面，数字化的AI工具亦重塑了服务流程。美团"快点"系统支持顾客在排队期间预点餐，实 现"预订、预点、提前做、马上吃"，有效提升门店翻台率；就座后的"智能点餐"功能集便捷操作、优惠领取、 智能推荐于一体，既降低人力成本，又帮助商家积累平台数据资产。 2月6日，2026餐饮老字号创新交流会在北京同春园饭店举行。本次大会以"守正出新 烟火长兴"为主题，北京 华天、全聚德、便宜坊、东来顺、紫光园、西安饮食、五斗米、聚春园等近30家来自全国的知名老字号品牌 参会，共议数字化转型、AI经营新路径。 会上，中国商业联合会会长王民表示，自2022年以来，中国商业联合会与美团联合发起老字号数字化专项行 动，三年内已向数十家老字号免费输送数字化服务包，助力老字号发新芽。同时，越来越多老字号通过数 ...

Core Viewpoint - Meituan-W (03690) reported a revenue of RMB 178.4 billion for the six months ending June 30, 2025, representing a year-on-year increase of 14.7%, but adjusted net profit decreased by 41% [1] Financial Performance - For Q2 2025, the company achieved revenue of RMB 91.84 billion, up 11.7% year-on-year, while adjusted net profit fell by 89% to RMB 1.493 billion [1] - The operating profit of the core local business segment significantly declined to RMB 3.7 billion due to intense competition in the food delivery sector [1] - The new business segment reported an operating loss of RMB 1.9 billion, widening year-on-year [1] - As of June 30, 2025, the company held cash and cash equivalents of RMB 101.7 billion and short-term investments of RMB 69.4 billion [1] Business Segments - The instant delivery business saw strong growth in order volume and transaction value, solidifying market position despite increasing competition [3] - The restaurant delivery segment expanded its customer base and increased transaction frequency among core users, while maintaining a focus on high-value consumption scenarios [2] - The hotel and travel business maintained robust growth, leveraging new service retail opportunities and digital transformation for merchants [4] Technological Advancements - The company has assisted over 1 million independent artisans in digital archiving to enhance sales and consumer connections [5] - AI tools have been introduced to improve operational efficiency for merchants, including AI customer service representatives and AI scheduling assistants [5]