（原标题：从上海凤凰看中华老字号品牌高端化升级的道法术） 国潮情绪国货井喷下中华老字号吃到物美价廉馅饼还是陷入陷阱？尽管消费者对国货的热情日益高涨， 但仍有一大批国产老字号品牌囿于低质低价标签而陷入经营困局。作为家喻户晓的百年老字号品牌，上 海凤凰经历了几度沉浮之后，在近年来开启了高端化转型战略并取得了一定的成效，未来是否能借此实 现凤凰涅槃？中华老字号品牌高羰化升级又有哪些道法术呢？ 从上海凤凰看中华老字号品牌高端化升级的道法术 文/锦坤品牌营销专家团 凤凰自行车作为上世纪八九十年代的家喻户晓的老字号品牌，其"二八大杠"深深地被一代人所铭记，除 了凤凰之外，上海还有许多曾风靡一时的老字号品牌，如 "永久"、"回力"、"老凤祥"、"英雄"、"美加 净"、"大白兔""老凤祥""培罗蒙""蜂花"等。这些上海老字号品牌都有悠久的历史和深厚的文化底蕴。 随着时代的发展，市场竞争日益激烈、消费者需求不断升级，许多老字号品牌陷入了低价竞争的困境， 也有一批逐步走上了品牌高端化的道路，成功地提升了产品的附加值。 近些年在我们锦坤清晰化的品牌顶层设计指导和落地化的营销底层运营辅导下，上海凤凰以"战略飞 轮，六线链动"为核心的 ...

Group 1 - The 28th ASEAN Plus Three (10+3) Finance Ministers and Central Bank Governors Meeting was held in Milan, Italy, focusing on global and regional macroeconomic conditions and financial cooperation [2] - The Ministry of Industry and Information Technology plans to enhance the development of general and industry-specific large models and accelerate the construction of high-quality data sets in the industrial sector [2] - During the May Day holiday, the price of branded jewelry gold fell below 1,000 yuan per gram, with some brands returning to the "800s" [2] Group 2 - In the first quarter, 151,000 wage-related illegal cases were resolved, benefiting 662,000 workers with a total of 8.07 billion yuan in wages [2] - The Ministry of Agriculture and Rural Affairs issued a plan aiming to reduce the average feed consumption per kilogram of animal products by over 0.2 kg by 2030, representing a reduction of more than 7% from 2023 [2] - The number of South Korean tourists visiting China reached 2.66 million in the first quarter, a year-on-year increase of 24.1% [2] Group 3 - The eighth Digital China Construction Summit attracted over 360,000 participants, setting a new historical record [2] - As of May 4, the total box office for the 2025 May Day holiday period exceeded 600 million yuan, with "Dumpling Queen," "Hunting Game," and "Princess Mononoke" leading the box office rankings [2]