Core Viewpoint - The high-end beauty market in China is facing growth challenges, and "emotional value" is becoming a key to breaking through these challenges. The emotional consumption market in China is expected to exceed 2 trillion yuan, highlighting the need for beauty brands to meet consumers' deeper emotional needs [3][26]. Group 1: Emotional Value in Marketing - The integration of emotional value into marketing strategies is essential for beauty brands to resonate with consumers and achieve commercial success [3][4]. - SK-II's collaboration with the band Mayday during the Qixi Festival exemplifies a successful emotional marketing strategy, creating a "super communication" event that resonates widely with consumers [4][19]. - The "Jingxi Flower Shop" pop-up store created by SK-II during the Qixi Festival attracted significant consumer engagement and social media buzz, showcasing the brand's ability to connect emotionally with its audience [5][15]. Group 2: Product Innovation and Customization - SK-II's "Flower Bouquet" gift box, featuring a romantic floral design, symbolizes happiness and vitality, and allows for consumer customization, enhancing its emotional value [7][21]. - The product's design and the incorporation of Mayday's song "Loveing" as a theme create a unique emotional connection, making the product a "gift of emotional art" rather than just a beauty item [7][21]. Group 3: Consumer Engagement and Experience - The offline pop-up store transformed the marketing experience into an emotional engagement platform, shifting from a sales-focused approach to an experience-driven model [17][19]. - The marketing strategy effectively utilized social media to encourage consumer participation and sharing, creating a viral effect that amplified the brand's reach [13][24]. Group 4: Long-term Brand Strategy - SK-II's marketing approach reflects a deep understanding of emotional economics, focusing on long-term emotional connections rather than short-term emotional releases [34][36]. - The brand's consistent engagement with consumers through various campaigns has established it as an emotional symbol, fostering a strong emotional bond with its audience [32][34]. Group 5: Market Trends and Insights - Research indicates that the compound annual growth rate of China's high-end beauty market is declining, necessitating a shift in marketing strategies to rebuild brand perception and consumer relationships [26][27]. - SK-II's ability to adapt to these market changes by emphasizing emotional value and consumer connection positions it as a leader in the evolving beauty landscape [26][29].

一周IPO动态，覆盖港股、美股、A股。 本文为IPO早知道原创 作者｜C叔 微信公众号｜ipozaozhidao 太美医疗科技 港股｜挂牌上市 据IPO早知道消息，浙江太美医疗科技股份有限公司（以下简称"太美医疗科技"）于2024年10月8 日正式以"2576"为股票代码在港交所主板挂牌上市。 太美医疗科技在本次IPO中总计发行2577.万股H股股份，其中，香港公开发售部分获156.33倍认 购，国际发售部分则获2.58倍认购。 成立于2013年的太美医疗科技作为一家在中国专注于医药及医疗器械行业的数字化解决方案供应 商，设计并提供行业特定的软件和数字化服务，有助医药及医疗器械的研发与营销。 根据灼识咨询的资料，以2023年收入计算，太美医疗科技是中国医药及医疗器械研发和营销领域最 大的数字化解决方案供应商。截至2024年3月31日，太美医疗科技已为1,400多家医药企业及受托 研究机构提供服务，覆盖全球25大医药企业中的21家以及中国医药创新企业100强中的90家。根据 灼识咨询的资料，按客户数量计算，太美医疗科技已成为中国医药及医疗器械研发和营销领域应用最 广泛的数字化解决方案供应商。 太美医疗科技董事长 ...