高速公路服务区运营
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一线见闻丨从“流量”到“留量” 服务区的“进阶之路”
Yang Shi Xin Wen Ke Hu Duan· 2025-11-29 05:38
Core Viewpoint - The article emphasizes the transformation of service areas in Guizhou from simple rest stops to multi-functional consumer spaces, driven by the need to boost consumption and enhance visitor experiences [2][4][12]. Group 1: Transformation of Service Areas - The "Sky Bridge" service area has evolved from merely providing parking and refueling to becoming a tourist destination with diverse offerings such as hotels and children's playgrounds [6][10]. - The service area has successfully attracted visitors despite being in the off-peak tourist season, indicating its appeal as a scenic spot [2][4]. - New facilities like cliffside hotels and RV camps have been established, leveraging the nearby "China Sky Eye" for astronomy-themed experiences [8][12]. Group 2: Economic Impact and Visitor Engagement - In the first ten months of the year, the service area recorded approximately 300,000 vehicle entries and welcomed 1.03 million visitors, generating direct economic benefits of 11.4 million yuan [14]. - The average visitor stay has increased from under an hour to over two hours, with some RV users staying for several days to a month [14]. - The service area has implemented various themed surveys to gather visitor feedback, leading to improved services and diversified offerings [12][14]. Group 3: Community and Regional Development - The service area has positively impacted surrounding villages by facilitating the sale of local agricultural products, contributing over 5.6 million yuan in sales [21][23]. - Local farmers have reported increased incomes due to direct sales opportunities at the service area, with average incomes rising from 10,577 yuan to 16,921 yuan over five years [21][23]. - The service area is seen as a catalyst for regional economic development, linking tourism, commerce, and culture through the "road economy" model [17][25]. Group 4: Future Development Plans - The service area plans to continue enhancing its offerings by introducing themed tourism routes and promotional packages that combine accommodation and local experiences [16][25]. - There is a focus on integrating health and wellness services, as well as leveraging digital technologies to improve visitor experiences [29][31]. - The ongoing upgrades and transformations of service areas across the country are part of a broader initiative to enhance service quality and diversify offerings in line with national development goals [27].
这个高速公路服务区 凭啥让外国游客甘心掏腰包?
Si Chuan Ri Bao· 2025-11-07 00:33
Core Insights - The article highlights the transformation of the Qijiang Tianfu Service Area into a tea culture experience hub, attracting a significant number of foreign tourists and boosting consumption through various initiatives [6][10]. Group 1: Service Area Transformation - The Qijiang Tianfu Service Area has been upgraded to create a "tea culture experience space" that is "accessible, perceptible, and portable" [6][8]. - It features a tea museum, tea product processing factory, and offers a full range of services including dining, accommodation, and entertainment [9][10]. - The service area has become the first 4A scenic spot established at a highway service area, with annual visitor numbers exceeding 1 million and sales around 200 million yuan [9]. Group 2: Foreign Tourist Attraction - The service area has seen a notable increase in foreign tourists, with approximately 20,000 foreign visitors last year, generating over 300,000 yuan in consumption [6][9]. - The introduction of a tax refund service for foreign tourists has further enhanced its appeal, making it the first highway service area in Sichuan to offer this service [6][10]. - The extension of the visa-free transit policy to 240 hours has led to a 10% increase in foreign tourist numbers and spending since its implementation [10][11]. Group 3: Future Plans - The service area plans to upgrade its tax refund service to "immediate refund upon purchase" and enhance staff training to improve service quality [12].
开业18天客流量破百万!柏桥服务区成网红打卡点
Nan Fang Nong Cun Bao· 2025-06-10 09:34
Core Insights - The Baqiao Service Area has become a popular destination, attracting over 1 million visitors within just 18 days of its opening on May 20, 2023 [4][5][21] - The service area is themed around lychee culture, coinciding with the lychee harvest season in Guangdong, which has significantly boosted local lychee sales [6][15][21] Visitor Statistics - As of June 8, 2023, the total vehicle traffic at the Baqiao Service Area exceeded 220,000 vehicles, with total visitor numbers surpassing 1.17 million [4][5] - On the Dragon Boat Festival, the service area recorded a single-day vehicle count of over 18,000 and nearly 90,000 visitors [14] Local Agricultural Impact - The service area has implemented a "pre-inspection direct access" model, allowing local farmers to sell their lychees efficiently, with one farmer selling 500 pounds in just 2 hours [17][18] - Various initiatives, including cultural displays and promotional materials, have been introduced to enhance the connection between local lychee farmers and consumers [19][20] Future Development Plans - The Guangdong Provincial Department of Transportation and the Guangdong Transportation Group are exploring new development models that integrate transportation with agriculture, culture, and tourism [30] - Plans are in place to upgrade and transform 32 service areas, including Baqiao, from 2024 to 2027, focusing on precision in planning, design, and management [31][32]