广湛高铁"带货" 茂名推出"高铁 品牌农业"名片_ 南方+_南方plus 近日，茂名市召 开"融珠入湾展 活力 迎客汇商 兴茂名"高质量 发展新闻发布 会，市农业农村 局副局长钟秀威 在发布会上透 露，将推动高凉 菜系列产品上架 广湛高铁餐食套 餐，让旅客在飞 驰的列车上就能 品味茂名鲜韵。 1604人，客运量 呈稳步增长态 势。 高铁快线，茂名 农业融入"1小时 经济圈" "广湛高铁虽以 客运为主，但凭 借'1小时生活 圈'的时效优 势，为茂名优质 农产品高效流通 开辟了全新路 径。"钟秀威在 新闻发布会上表 示。 广湛高铁于2025 年12月22日正式 通车运营，茂名 南站同步启用， 截至1月5日，该 站已发送旅客 2.3万人、到达 旅客2.4万人， 日均发送1528 人、日均到达 棵树一条鱼一桌 菜"特色优势产 业为引领、12大 百亿级特色农业 产业齐头并进的 产业格局，这对 茂名市农业农村局副局长钟秀威 广湛高铁是粤西 首条时速350公 里的高速铁路， 从广州白云站到 茂名南站最快80 分钟，意味着茂 名历史性融入粤 港澳大湾区"一 小时经济圈" 。 茂名是广东农业 第一市，农业总 产值已连续五年 突 ...

从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素的道理："土特产"价值跃升，关键在品牌化的 精准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到 口碑的全链条升级。 品牌化的根基，是把"地域优势"转化为"品质底气"。地标农产品的核心竞争力源于得天独厚的自然禀 赋，但这份天赋需要标准化生产来守护。山东乳山生蚝之所以能成为电商爆款，靠的是黄海渤海交汇处 的Ⅰ类水质，更得益于从养殖、净化到分拣包装的完整产业链；贵州遵义干辣椒能撑起210亿元产值， 离不开当地独特的气候条件，更归功于200万亩标准化种植基地的品质把控。没有标准化，就没有稳定 的品质；没有可靠的品质，品牌便成了无源之水。像泰和乌鸡那样，将"白羽黑冠"的独特品种优势 与"全程冷链"的品质保障相结合，才能让"白凤仙子"变为百亿元产业的"金字招牌"。 品牌化的关键，是用"创新营销"打破"地域围墙"。再好的农产品，藏在深山也难有大作为。2025年的热 销地标农品，个个都是营销破圈的高手。茂名荔枝通过拓展海外市场，让岭南甜香飘向 ...

从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素道理："土特产"价值跃升，关键在品牌化的精 准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到口 碑的全链条升级。 品牌化的保障，是靠"政企协同"筑牢"长效支撑"。地标农产品从"单点闪光"到"集群出彩"，离不开制度 护航与资源整合。宿迁霸王蟹的崛起，背后有"宿有千香"区域公用品牌的统筹赋能；云南黑松露的热 销，更是地方林下经济扶持政策与企业品牌运营的完美契合。政府搭建标准体系、完善供应链支撑，企 业深耕品质把控、创新品牌运营，这种"政企协同"的模式，既能避免"小散弱"的恶性竞争，又能集中力 量打造区域品牌名片，让品牌价值实现最大化。 乡村振兴，产业为基；产业兴旺，品牌为魂。2025年热销地标农产品的实践表明，品牌化不是"奢侈 品"，而是农产品增值、农民增收的"必需品"。从品质筑基到营销破圈，从体系保障到协同发力，只要 找对路径、精准施策，就能让更多"土味"地标农品升级为"品位"金招牌，让乡村特色产业真正活起来、 强起来，为乡村全 ...

2026，愿每粒种 子都找到属于它 的春天_南方+_ 南方plus 没有什么比泥土 里长出的相遇更 值得纪念。珠江 潮水记得每一艘 载满农产的航 船，广交会的灯 光见证过每一次 真诚的握手。我 们站在时间的岸 边回望——这场 从田野出发的奔 赴，已在山海之 间刻下崭新的年 轮。 没有什么比在不 确定的世界里建 立起连接更为珍 贵。气候在年轮 上改写注脚，距 离在流动中重新 丈量。华夏神州 正借由乡村振兴 战略的纵深推 进，完成一场静 默而深刻的转 型：产品在寻找 姓名，产业在渴 求通道，乡土在 期待与时代的深 度对话。 没有什么比具体 的数字更能诉说 真诚。2025首届 大湾区农产品交 易会暨土特产精 品博览会的答卷 上，6万次驻 足，是市场对品 质的注目礼； 1350多次握手， 是信任重建的进 行时；近亿元意 向落地，是无数 农人悬心终得安 稳的凭据。这些 数字背后，是茂 名荔枝跨越山海 的旅程，是山西 陈醋唤醒的集体 记忆，是新疆红 枣凝结的每一缕 阳光。每一次对 接，都可能改写 一个企业的轨 迹；每一笔订 单，都在校准信 用的天平。 值的坐标。 《管子·牧民》 言："不务天时 则财不生，不务 地利则仓廪 ...

习言道｜习近平要求琢磨透这3个字 中新网12月29日电 题：习近平要求琢磨透这3个字 岭南冬日，荔枝收获季早已过去，粤西山区依然绿意盎然。这抹让古人赞不绝口的岭南甜意，如今正成 为造福当地百姓的特色产业。 靠山吃山唱山歌，靠海吃海念海经。因地制宜，保护好土特产的"土味"，农产品的竞争力才能强。 陕北黄土高原，昼夜温差与充足光照造就了延安苹果的甜美多汁。2022年10月，习近平总书记来到陕西 延安南沟村的苹果园，同老乡们亲切交流。 "这是最好的、最合适的产业，大有前途"，习近平总书记指出，陕北大力发展苹果种植业可谓天时地利 人和。 "特"，讲的是突出地域特点，体现当地风情。 乡村振兴要靠产业，产业发展要有特色。发展特色产业是地方做实做强做优实体经济的一大实招。 2023年4月11日，在广东考察的习近平总书记来到茂名高州市根子镇柏桥村荔枝种植园，实地察看当地 乡村产业发展情况。 茂名荔枝种植历史悠久，如今已成为全国最大的荔枝生产基地，荔枝种植面积超140万亩，年产量约占 全国的四分之一。 那次考察中，看到乡亲们通过发展荔枝等特色种植业过上了殷实的生活，总书记叮嘱，"发展特色产业 是实现乡村振兴的一条重要途径，要着 ...

全省建立起来的政策协同网络能够在更大范围整合调动资源，优化资源配置，盘活区域资 产。"百千万工程"指挥部以上率下高位推动，搭建纵贯省市县的指挥体系，实现"省市县镇 村"五级联动纵深推进。与此同时，通过建立"省级纵向支持+市际横向帮扶协作"的新型帮扶协 作机制，实现跨区域资源共享与对口协作，有力推动产业在省内有序转移，让更多县域经济发 展有了"加速器"。 实施"百千万工程"关键在于用足用好改革这个关键一招，用改革的办法"放活"权限、"盘活"资 源、"激活"要素。三年来，全省出台100多项改革举措，从省级到基层推出集成式改革，实现 政策支持和改革创新并举，政策与改革相互增效，政府与市场有效结合。 一年开局起步、三年初见成效、五年显著变化、十年根本改变。当前，"百千万工程"处在"三 年初见成效"这一承上启下的关键节点。回望三年奋进路，百县图强、千镇蝶变、万村振兴的 城乡融合新画卷徐徐绘就；面向未来，需保持战略信心、战略定力，以十年为期久久为功，不 断在新的起点上更好地解决城乡区域发展不平衡问题，为中国式现代化建设与城乡区域协调发 展探索出广东答卷。 12月22日，广湛高铁和汕汕高铁汕头南至汕头段同步开通。至此，粤东 ...

广东作为全国第一经济大省，城乡区域发展不平衡由历史、地理等因素形成，缩小城乡区域差距并实现 可持续增长，需要有效市场与有为政府有机结合，激活区域造血功能，实现内生性增长。 12月22日，广湛高铁和汕汕高铁汕头南至汕头段同步开通。至此，粤东、粤西时速350公里的高铁大通 道实现全面贯通，对助力广东实现"十四五"规划圆满收官，赋能"百县千镇万村高质量发展工程"(下 称"百千万工程")建设和城乡区域协调发展，具有重大意义。 "百千万工程"遵循因地制宜原则量体裁衣，绘制蓝图，立足各自资源禀赋，"一把钥匙开一把锁"，破解 区域协调的发展难题，激活资源优势，实现特色化差异化发展。以粤港澳大湾区市场为牵引，以全国超 大规模市场为基础，粤东粤西粤北地区努力做好"土特产"文章，茂名荔枝、徐闻菠萝、清远鸡、梅州柚 子等一批农特产品名扬海内外，广东近些年培育打造了粮食、蔬菜等8个千亿级和茶叶、花卉等17个百 亿级农业产业集群。 城乡区域发展不平衡是广东高质量发展的短板，占地面积近70%的粤东粤西粤北地区经济总量不到全省 两成。近年来，广东着力把短板变成"潜力板"。2022年12月，广东结合本地实际以头号力度启动和推 进"百千万工程 ...

Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair will be held in Guangzhou, showcasing landmark agricultural products from the Guangdong West region, aiming for brand and internationalization through a "media+" service model [8][10]. Group 1: Agricultural Products and Their Economic Impact - Zhanjiang is recognized as both a "blue granary" and a "tropical fruit garden," with over 3,600 deep-sea fish farming nets producing more than 100,000 tons of fish annually, accounting for about 40% of national output, and an industry value exceeding 13 billion yuan [13][14][22]. - Xu Wen, known as the "hometown of pineapples," has a planting area of 350,000 mu, yielding over 700,000 tons annually, which is one-third of the national total. The local industry is extending its value chain by developing processed products like pineapple mooncakes [17][18][20]. - Maoming's lychee industry has a planting area exceeding 1.35 million mu, with an annual output of over 500,000 tons, contributing to a total industry value of over 12 billion yuan in 2024. The products are exported to over 20 countries and regions [31][32][34]. - The medicinal plant Huajuhong, known as "Southern ginseng," has a planting area of 116,000 mu, with a product value exceeding 3.5 billion yuan. The local government is investing in research and development to enhance its health product offerings [36][40][46]. Group 2: Industry Innovations and Trends - Yangjiang, known for its black bean paste, produces over 50,000 tons annually, capturing about 70% of the national market share, with an industry value surpassing 1.5 billion yuan. The local industry is innovating with high-value products like ready-to-eat sauces [52][53]. - The integration of traditional agriculture with modern technology is evident as the region transitions from scattered practices to standardized, digitalized, and large-scale operations. This includes the development of new business models such as "agriculture + tourism" and "agriculture + e-commerce" [65][66]. - The "media+" platform is expected to accelerate the internationalization of unique agricultural products from Guangdong West, transforming them from mere "taste memories" to recognized "industry brands" on a global stage [68][70].

Core Insights - The foreign trade of Maoming City is experiencing significant growth, particularly in exports to countries involved in the Belt and Road Initiative, with a total trade value of 66.7 billion yuan, marking a 71.5% increase [1][3]. Group 1: Trade Performance - The total foreign trade value of Maoming City reached 114.6 billion yuan in the first three quarters of 2025, reflecting a year-on-year growth of 2.4% [1]. - State-owned enterprises played a leading role in market expansion, with imports and exports totaling 38.4 billion yuan, a staggering increase of 6.4 times [3]. - The export of aquatic products from Maoming reached 18.3 billion yuan, growing by 4.8%, with tilapia exports accounting for 15.3 billion yuan, a 3.1% increase [6]. Group 2: Product Highlights - The export volume of fresh lychee reached 8,183 tons, a remarkable increase of 163%, with shipments going to 19 countries and regions including Australia and Canada [6]. - The bamboo weaving products from Xinyi achieved over 1.3 million USD in procurement intentions at the 138th Canton Fair [6]. Group 3: Technological and Policy Support - Key breakthroughs in product competitiveness are attributed to technological advancements in lychee preservation, including pressure pre-cooling and smart packaging techniques [8]. - Maoming Customs established a green channel for perishable agricultural products, reducing inspection times by 20%, facilitating smoother export processes [8]. Group 4: Strategic Shift - Maoming's foreign trade is transitioning from reliance on traditional resource-based products to a diverse range of specialty agricultural products and handicrafts, indicating a shift from price advantage to value advantage [9].

Core Insights - The article highlights the achievements of Maoming's agricultural modernization during the "14th Five-Year Plan" period, showcasing the city's leadership in agricultural output and the transformation of its lychee industry as a key indicator of success [2][3][4]. Agricultural Modernization - Maoming's total agricultural output value has exceeded 100 billion yuan for five consecutive years from 2020 to 2024, establishing it as a leader in Guangdong province [3][4]. - The lychee industry in Maoming serves as a prime example of the city's agricultural transformation, reflecting the implementation of structural reforms and the promotion of rural revitalization [7][9]. Market Expansion - The sales revenue of fresh lychees increased from 6.92 billion yuan to 9.1 billion yuan over five years, with the export market expanding from 8 to 22 countries and regions, resulting in a 163% year-on-year growth in export volume by 2025 [18][20][100]. - Maoming has established the RCEP International Procurement Trading Center and the first national specialty fruit technology trade evaluation base, enhancing its market presence [19][21]. Technological Advancements - The city has built 306 cold storage facilities to improve lychee preservation, extending the shelf life to over 30 days and enabling 24-hour delivery to major sales regions [22][24]. - The introduction of digital agriculture technologies, such as AI for pest diagnosis and monitoring, has significantly improved production efficiency and reduced labor costs [38][41]. Brand Development - Maoming has successfully elevated its lychee brand through media engagement and e-commerce, with a 21-fold increase in orders on Douyin (TikTok) during the lychee season, capturing nearly 70% of Guangdong's lychee orders [66][67]. - The city has implemented a public brand strategy, enhancing product quality and market competitiveness through a comprehensive quality control system [120][124]. Integration of Agriculture and Tourism - The establishment of cultural and tourism facilities, such as the China Lychee Museum, has attracted over 600,000 visitors in 2023, promoting the integration of agriculture, culture, and tourism [152][157]. - Maoming's approach to rural revitalization includes the development of themed service areas and tourism routes that enhance the local economy and community engagement [146][160]. Economic Impact - The growth of the lychee industry has led to increased incomes for over 500,000 individuals in the agricultural supply chain, with projections indicating a 10-30% rise in farmers' incomes by 2025 [136][137]. - The collective economic income of villages involved in lychee production has significantly increased, demonstrating the positive impact of agricultural modernization on local communities [137].