Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair will be held in Guangzhou, showcasing landmark agricultural products from the Guangdong West region, aiming for brand and internationalization through a "media+" service model [8][10]. Group 1: Agricultural Products and Their Economic Impact - Zhanjiang is recognized as both a "blue granary" and a "tropical fruit garden," with over 3,600 deep-sea fish farming nets producing more than 100,000 tons of fish annually, accounting for about 40% of national output, and an industry value exceeding 13 billion yuan [13][14][22]. - Xu Wen, known as the "hometown of pineapples," has a planting area of 350,000 mu, yielding over 700,000 tons annually, which is one-third of the national total. The local industry is extending its value chain by developing processed products like pineapple mooncakes [17][18][20]. - Maoming's lychee industry has a planting area exceeding 1.35 million mu, with an annual output of over 500,000 tons, contributing to a total industry value of over 12 billion yuan in 2024. The products are exported to over 20 countries and regions [31][32][34]. - The medicinal plant Huajuhong, known as "Southern ginseng," has a planting area of 116,000 mu, with a product value exceeding 3.5 billion yuan. The local government is investing in research and development to enhance its health product offerings [36][40][46]. Group 2: Industry Innovations and Trends - Yangjiang, known for its black bean paste, produces over 50,000 tons annually, capturing about 70% of the national market share, with an industry value surpassing 1.5 billion yuan. The local industry is innovating with high-value products like ready-to-eat sauces [52][53]. - The integration of traditional agriculture with modern technology is evident as the region transitions from scattered practices to standardized, digitalized, and large-scale operations. This includes the development of new business models such as "agriculture + tourism" and "agriculture + e-commerce" [65][66]. - The "media+" platform is expected to accelerate the internationalization of unique agricultural products from Guangdong West, transforming them from mere "taste memories" to recognized "industry brands" on a global stage [68][70].

Core Insights - The foreign trade of Maoming City is experiencing significant growth, particularly in exports to countries involved in the Belt and Road Initiative, with a total trade value of 66.7 billion yuan, marking a 71.5% increase [1][3]. Group 1: Trade Performance - The total foreign trade value of Maoming City reached 114.6 billion yuan in the first three quarters of 2025, reflecting a year-on-year growth of 2.4% [1]. - State-owned enterprises played a leading role in market expansion, with imports and exports totaling 38.4 billion yuan, a staggering increase of 6.4 times [3]. - The export of aquatic products from Maoming reached 18.3 billion yuan, growing by 4.8%, with tilapia exports accounting for 15.3 billion yuan, a 3.1% increase [6]. Group 2: Product Highlights - The export volume of fresh lychee reached 8,183 tons, a remarkable increase of 163%, with shipments going to 19 countries and regions including Australia and Canada [6]. - The bamboo weaving products from Xinyi achieved over 1.3 million USD in procurement intentions at the 138th Canton Fair [6]. Group 3: Technological and Policy Support - Key breakthroughs in product competitiveness are attributed to technological advancements in lychee preservation, including pressure pre-cooling and smart packaging techniques [8]. - Maoming Customs established a green channel for perishable agricultural products, reducing inspection times by 20%, facilitating smoother export processes [8]. Group 4: Strategic Shift - Maoming's foreign trade is transitioning from reliance on traditional resource-based products to a diverse range of specialty agricultural products and handicrafts, indicating a shift from price advantage to value advantage [9].

Core Insights - The article highlights the achievements of Maoming's agricultural modernization during the "14th Five-Year Plan" period, showcasing the city's leadership in agricultural output and the transformation of its lychee industry as a key indicator of success [2][3][4]. Agricultural Modernization - Maoming's total agricultural output value has exceeded 100 billion yuan for five consecutive years from 2020 to 2024, establishing it as a leader in Guangdong province [3][4]. - The lychee industry in Maoming serves as a prime example of the city's agricultural transformation, reflecting the implementation of structural reforms and the promotion of rural revitalization [7][9]. Market Expansion - The sales revenue of fresh lychees increased from 6.92 billion yuan to 9.1 billion yuan over five years, with the export market expanding from 8 to 22 countries and regions, resulting in a 163% year-on-year growth in export volume by 2025 [18][20][100]. - Maoming has established the RCEP International Procurement Trading Center and the first national specialty fruit technology trade evaluation base, enhancing its market presence [19][21]. Technological Advancements - The city has built 306 cold storage facilities to improve lychee preservation, extending the shelf life to over 30 days and enabling 24-hour delivery to major sales regions [22][24]. - The introduction of digital agriculture technologies, such as AI for pest diagnosis and monitoring, has significantly improved production efficiency and reduced labor costs [38][41]. Brand Development - Maoming has successfully elevated its lychee brand through media engagement and e-commerce, with a 21-fold increase in orders on Douyin (TikTok) during the lychee season, capturing nearly 70% of Guangdong's lychee orders [66][67]. - The city has implemented a public brand strategy, enhancing product quality and market competitiveness through a comprehensive quality control system [120][124]. Integration of Agriculture and Tourism - The establishment of cultural and tourism facilities, such as the China Lychee Museum, has attracted over 600,000 visitors in 2023, promoting the integration of agriculture, culture, and tourism [152][157]. - Maoming's approach to rural revitalization includes the development of themed service areas and tourism routes that enhance the local economy and community engagement [146][160]. Economic Impact - The growth of the lychee industry has led to increased incomes for over 500,000 individuals in the agricultural supply chain, with projections indicating a 10-30% rise in farmers' incomes by 2025 [136][137]. - The collective economic income of villages involved in lychee production has significantly increased, demonstrating the positive impact of agricultural modernization on local communities [137].

Core Viewpoint - The implementation plan released by the Ministry of Agriculture and Rural Affairs and ten other departments aims to enhance agricultural product consumption through 23 measures across nine areas, signaling a positive move towards expanding domestic demand and stabilizing the economy [2][15]. Group 1: Supply Optimization - The plan emphasizes optimizing the supply of green and high-quality products to meet diverse consumer needs, including enhancing the production of organic and geographical indication products [6][10]. - It proposes a series of measures to innovate and optimize product supply, thereby expanding the market for local specialties [6][4]. Group 2: Promoting Circulation - The plan aims to improve the connection between production, supply, and sales, addressing the challenge of local specialties being less accessible [8][9]. - It includes initiatives to create consumption platforms and enhance cooperation between production and sales regions, such as promoting local agricultural festivals and supporting businesses in niche markets [9][10]. Group 3: Market Activation - The plan encourages healthy consumption through public awareness campaigns and initiatives to promote nutritious diets, targeting various demographics [12][13]. - It highlights the importance of integrating agricultural tourism with local products to create new consumption channels and experiences [14].

Core Viewpoint - The implementation plan released by the Ministry of Agriculture and Rural Affairs and ten other departments aims to promote agricultural product consumption through 23 measures across nine areas, signaling a positive move towards expanding domestic demand and stabilizing the economy [3][11]. Group 1: Supply Optimization - The plan emphasizes optimizing the supply of green and high-quality products to meet diverse consumer needs, including enhancing the production of organic and geographical indication products [6]. - It proposes a series of measures to innovate and optimize product supply, thereby expanding the consumption space for local specialties [6]. Group 2: Promoting Circulation - The plan outlines strategies to enhance the connection between production, supply, and sales, including the creation of consumption platforms and the promotion of local specialties through various events [8]. - It highlights the importance of improving infrastructure from production to sales to facilitate the flow of local products [8]. Group 3: Market Activation - The plan stresses the need for health-conscious consumption promotion, including initiatives for nutritional education and the introduction of healthy food options in various institutions [10]. - It encourages the integration of rural tourism with agricultural products to create new consumption channels and experiences [10].

Core Viewpoint - Guangdong is implementing the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" (referred to as the "Hundred Thousand Project") and aims to leverage media to enhance agricultural product market systems and promote rural revitalization [2][3]. Summary by Relevant Sections Media Empowerment - The "Media+" model is introduced to integrate media with various sectors such as market, culture, life, industry, brand, technology, and think tanks, aiming to achieve five goals by 2027: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [3][4]. Key Tasks - Eight key tasks are outlined, including strengthening media-market linkages, enhancing cultural value co-creation, promoting lifestyle integration, deepening industry collaboration, accelerating brand transformation, fostering technological innovation, aggregating think tank effectiveness, and leading media transformation [5]. Agricultural Market System - The plan focuses on reshaping the agricultural product market system by enhancing circulation links, elevating brand value, and activating data potential, exploring a new path for rural revitalization through media leadership and multi-party collaboration [6][10]. Brand Development - Guangdong will launch a series of "Media+" agricultural brand projects to enhance brand visibility and market penetration, with a strong emphasis on innovative storytelling and resource integration [7][11]. Media Transformation - The initiative aims to redefine the role of mainstream media, emphasizing its function as a resource integrator, brand promoter, and participant in rural revitalization, moving beyond traditional information dissemination [11][12]. Innovation and Collaboration - The establishment of the "Guangdong Agricultural AI Laboratory" and partnerships with educational institutions are part of the strategy to foster innovation and develop talent in the pre-prepared food sector [12][13]. Future Outlook - The implementation of the "Media+" strategy is expected to institutionalize and normalize media involvement in agricultural development, enhancing the global recognition of Guangdong's agricultural products [10].

Core Insights - The sales season for Maoming lychee is nearing its end, with an expected production of approximately 630,000 tons and sales revenue projected to reach 9.1 billion yuan [1] - Maoming has actively expanded sales channels, promoting lychee in major cities and online platforms to increase farmers' income [1] Sales Performance - The Douyin e-commerce report indicates that Maoming lychee has gained significant popularity, with over 45,000 related video submissions and a total view count exceeding 1.12 billion [6] - Orders for Guangdong lychee on Douyin have surged by 1509% year-on-year, with Maoming accounting for nearly 70% of the total orders [8] Consumer Preferences - The top five cities purchasing Maoming lychee are Shanghai, Chongqing, Chengdu, Shenzhen, and Hangzhou, with Shanghai leading at 190,000 orders [10] - The most favored lychee variety is Guiwei, followed by Baitangying and Feizixiao, with Shanghai being the primary consumer location for the top three varieties [12] Innovative Marketing Strategies - Maoming has introduced innovative consumption scenarios, including "lychee blind boxes" and holiday-themed customizations, resulting in over 520,000 customized orders weighing approximately 80 million kilograms and generating over 1.7 billion yuan in revenue [13] - The prices for customized lychees are more than 20% higher than traditional sales prices [13] Demographic Insights - The primary consumer groups for Guangdong lychee on Douyin are young professionals and affluent middle-class individuals, making up over 40% of the market, while "refined mothers" represent the fastest-growing segment at 12% [15] Industry Growth - The lychee industry has seen a significant increase in processed product sales, with dried lychee sales up 228%, lychee-flavored tea beverages up 170%, and lychee-flavored sodas up 399% [17] - Maoming has around 3,000 lychee processing enterprises, developing over 30 deep-processed products, which allows lychee to be available year-round [17]

Core Viewpoint - The sales of Maoming lychee have exceeded 90%, with the season expected to conclude in early July, showcasing a successful harvest and strong market demand [1][16][21]. Group 1: Sales and Production - Maoming is a significant contributor to China's lychee production, accounting for approximately 25% of the national output and 20% of the global output [4][5]. - The estimated production of Maoming lychee this year is around 630,000 tons, with over 570,000 tons already harvested and sold as of June 25 [21][22]. - The price for high-quality Guifei lychee is currently stable at 6-7 yuan per jin, while the purchase price for early-ripening varieties ranges from 3 to 4.5 yuan per jin [19][26]. Group 2: Marketing and E-commerce - The local government and enterprises are actively promoting Maoming lychee through various marketing strategies, including e-commerce initiatives and brand promotion [6][36]. - The "Ten Thousand E-commerce Selling Lychee" campaign has attracted 4,000 e-commerce businesses and 10,000 micro-businesses, with an average purchase price in e-commerce channels being 10% higher than traditional channels [44][46]. - A notable sales event occurred on June 20, where 400,000 orders of Maoming lychee were placed within one hour during a live-streaming session [47][50]. Group 3: Export and Processing - Maoming lychee has expanded its export reach to 22 countries and regions, with exports amounting to approximately 3,500 tons valued at 60 million yuan, marking a 110% increase compared to the previous year [51][52]. - The local processing industry is thriving, with various companies focusing on lychee processing to create high-value products, including ice cream and beverages [58][74]. - The establishment of a major lychee beverage production base by Guangdong Wanglaoji in Maoming is expected to process around 3,000 tons of lychee this season [62][64].

Core Insights - The collaboration between Taobao and Maoming has led to a significant increase in lychee sales, with a 216% year-on-year growth in sales volume [8][6][9] - The innovative half-managed model by Taobao has effectively addressed the issue of supply and demand mismatch in agricultural products, ensuring quality and increasing farmers' income [29][30][12] Group 1: Sales Performance - In just two days, over 60,000 orders of Maoming lychees were sold, showcasing the effectiveness of the promotional efforts [33][46] - The sales price of lychees remained stable at around 8 to 10 yuan per pound, with a total of over 200,000 pieces sold in June, amounting to approximately 800,000 pounds [9][8] Group 2: Supply Chain and Logistics - The lychee planting area in Maoming exceeds 1.4 million acres, accounting for a quarter of the national production, indicating a fruitful year for lychee cultivation [6][5] - The cold chain logistics process is crucial for maintaining the freshness of lychees, with rapid temperature reduction to 0 degrees Celsius being a key factor [21][20] Group 3: Marketing and Promotion - The timing of the lychee harvest coincided with the Tmall "618" shopping festival, which significantly boosted sales through increased traffic and promotional activities [34][48] - Taobao leveraged the popularity of the TV drama "The Lychee of Chang'an" to enhance visibility and sales, creating dedicated promotional events and live streams [50][49] Group 4: Operational Efficiency - The half-managed model allows Taobao to coordinate with local farmers and ensure a steady supply of quality products, thus enhancing operational efficiency [28][30] - The collaboration has led to improved logistics and packaging processes, allowing for timely delivery of fresh lychees to consumers [41][20]

Group 1 - The event held on June 22 in Guangzhou marked the introduction of Baise mangoes from Tianyang District to the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the integration of technology and agriculture [2] - Over 50 buyers and representatives from the mango industry participated in the event, highlighting the collaboration between the Guangdong and Guangxi governments [2] - The "Bay Area Certification" initiative aims to enhance product quality and consumer confidence, supporting the high-quality development of rural areas [5][6] Group 2 - The New Hui Chenpi industry in Jiangmen has achieved significant results in integrating agriculture, with a total industry chain output value of 26.1 billion yuan, creating over 700,000 jobs [10] - The establishment of agricultural technology service stations in Gaozhou has empowered the lychee industry, promoting modern agricultural techniques and enhancing production [12] - The opening of the Yingde Black Tea promotion center in Jinan represents a strategic move to expand the market presence of Yingde Black Tea in northern China [13]