Core Viewpoint - The electric bicycle market is undergoing a significant transition as the deadline for the old national standard approaches, leading to a surge in demand for old standard bikes while new standard models face supply shortages [2][3][4]. Group 1: Market Dynamics - The transition period ending on December 1 has created a rush for old standard electric bicycles, with some stores reporting sales levels comparable to peak seasons, driven by consumer urgency and promotional tactics [3][4]. - Old standard bikes are being marketed aggressively, with stores using the impending deadline as a promotional tool, resulting in a notable increase in sales compared to previous years [3][4]. - There is a supply-demand imbalance, with old standard bikes experiencing high demand and potential price increases, while new standard models are delayed due to certification issues [4][5]. Group 2: Consumer Behavior - Consumers are torn between the appeal of old standard bikes for their speed and cost-effectiveness versus the safety features of new standard models, reflecting a broader trend in consumer preferences [8][9]. - Price differences are influencing purchasing decisions, with new standard bikes being more expensive due to enhanced safety features, leading budget-conscious consumers to favor old standard options [9][10]. - The market is witnessing a split between "speed seekers" who prefer old standard bikes and "safety advocates" who are willing to wait for new standard models, indicating diverse consumer priorities [8][10]. Group 3: Regulatory and Compliance Issues - Some retailers are reportedly engaging in "gray market" practices to circumvent the upcoming sales ban on old standard bikes, which raises concerns about consumer rights and safety [5][6]. - The new national standard imposes stricter regulations on electric bicycles, including speed limits and safety features, which complicates illegal modifications and aims to enhance overall safety [6][12]. - Regulatory bodies are increasing enforcement efforts to address illegal sales and modifications, indicating a tightening of market oversight as the transition to new standards progresses [10][12]. Group 4: Industry Implications - The shift to new standards is expected to drive industry-wide changes, compelling manufacturers to innovate and adapt to new safety requirements, which may reshape competitive dynamics in the market [10][16]. - Companies that can quickly align their production with the new standards are likely to gain a competitive edge, while those lagging behind may face significant challenges [16]. - The transition period highlights the need for better consumer education regarding safety and compliance, as the industry moves towards a more regulated environment [16].

Core Viewpoint - The electric bicycle market is currently facing a critical transition period due to the implementation of the new national standard (GB 17761—2024), which will officially take effect on September 1, 2025, leading to a phase-out of old standard models and a rush to clear existing inventory [1][3][4]. Summary by Sections New National Standard Details - The new standard enhances fire resistance requirements for non-metal materials and specifies that the total mass of plastic used in electric bicycles should not exceed 5.5% of the total vehicle mass [2]. - It introduces new requirements for motor torque, battery pack, controller, and speed limiter tamper-proofing, and improves braking performance [2]. - The weight limit for electric bicycles using lead-acid batteries has been increased from 55 kg to 63 kg [2]. - The standard mandates that electric bicycles must have Beidou positioning, communication, and dynamic safety monitoring functions, while no longer requiring all models to have pedal riding devices [2]. Market Response and Inventory Management - As of September 1, old standard models will cease production, and by December 1, they will no longer be sold [3]. - Companies are currently in a phase of clearing out old inventory, with some brands already launching new standard models [4][11]. - Major brands like Yadea and Green Source have begun selling new standard models, while others are still transitioning [11]. Industry Dynamics and Challenges - The new standard raises the bar for production quality and consistency, which may force some manufacturers lacking core capabilities to exit the market [8][12]. - The industry is experiencing a bifurcation, where leading companies are adapting quickly to the new regulations, while smaller firms struggle to meet the new requirements [12][14]. - The overall production of electric bicycles has seen significant growth, with July 2023 figures showing a production of 7.478 million units, a 30.6% year-on-year increase [13]. Future Outlook - The implementation of the new standard is expected to accelerate industry consolidation, creating a gap in output that could benefit leading brands [14]. - The market is shifting from a focus on quantity to quality, emphasizing safety, technology, and brand reputation [15]. - Companies that can adapt quickly to the new compliance requirements are likely to gain a competitive advantage in the evolving market landscape [15].