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新华网财经观察丨禁售倒计时 旧国标电动自行车市场调查
Xin Hua Wang· 2025-11-19 05:26
新华网北京11月19日电 题:禁售倒计时 旧国标电动自行车市场调查 新华网 王岩 11月中旬的北京东五环,刚刚下班的孙女士顶着寒风匆匆来到电动自行车门店扎堆的商业街。她原本想换辆新电动车方便赶地铁,却 在选车的时候犯了难。"新国标车是合规,以后上牌、上路都省心,可你们店里就两台样品,还得等12月才能补货,价格比旧标车贵好几 百;旧标车倒是能解限速,早上赶地铁能快点,可店员也说塑料件多、防火性能一般,这到底该选哪个啊?" 孙女士纠结的背后,是距离新国标过渡期结束只有不足两周的倒计时。随着2025年12月1日旧国标电动自行车CCC认证证书全面注销的 截止日期日益临近,全国电动自行车市场进入了新旧国标交替的关键阶段。 记者走访上海、北京、河北、辽宁等地小牛、爱玛、绿源、九号等品牌门店发现,从一线城市的品牌门店到二、三线城市的街边商 铺,都在经历着一场关于库存清理与新品衔接的"市场调整",旧标车清库热潮、新标车供应滞后、违规销售暗流涌动等现象交织,折射出 电动自行车市场中消费抉择与产业升级的真实碰撞。 清库倒计时,旧标车迎"末班车"热潮 "现在旧标车卖得火,我们店剩下的库存顶多撑两个周末。"上海黄浦区某小牛电动旗舰店 ...
小电驴”新国标落地,经销商“库存告急
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-02 13:04
Core Viewpoint - The electric bicycle market is currently facing a critical transition period due to the implementation of the new national standard (GB 17761—2024), which will officially take effect on September 1, 2025, leading to a phase-out of old standard models and a rush to clear existing inventory [1][3][4]. Summary by Sections New National Standard Details - The new standard enhances fire resistance requirements for non-metal materials and specifies that the total mass of plastic used in electric bicycles should not exceed 5.5% of the total vehicle mass [2]. - It introduces new requirements for motor torque, battery pack, controller, and speed limiter tamper-proofing, and improves braking performance [2]. - The weight limit for electric bicycles using lead-acid batteries has been increased from 55 kg to 63 kg [2]. - The standard mandates that electric bicycles must have Beidou positioning, communication, and dynamic safety monitoring functions, while no longer requiring all models to have pedal riding devices [2]. Market Response and Inventory Management - As of September 1, old standard models will cease production, and by December 1, they will no longer be sold [3]. - Companies are currently in a phase of clearing out old inventory, with some brands already launching new standard models [4][11]. - Major brands like Yadea and Green Source have begun selling new standard models, while others are still transitioning [11]. Industry Dynamics and Challenges - The new standard raises the bar for production quality and consistency, which may force some manufacturers lacking core capabilities to exit the market [8][12]. - The industry is experiencing a bifurcation, where leading companies are adapting quickly to the new regulations, while smaller firms struggle to meet the new requirements [12][14]. - The overall production of electric bicycles has seen significant growth, with July 2023 figures showing a production of 7.478 million units, a 30.6% year-on-year increase [13]. Future Outlook - The implementation of the new standard is expected to accelerate industry consolidation, creating a gap in output that could benefit leading brands [14]. - The market is shifting from a focus on quantity to quality, emphasizing safety, technology, and brand reputation [15]. - Companies that can adapt quickly to the new compliance requirements are likely to gain a competitive advantage in the evolving market landscape [15].