Core Insights - The article emphasizes that in today's fragmented attention economy, traditional brand advertising often fails to create significant impact, likening it to "throwing salt into the sea" [1] - The key to breaking through lies not in chasing more channels, but in finding a "strategic fulcrum" that builds trust and creates long-term value [2] Trust as a Valuable Asset - Trust has become the most valuable form of traffic in an era where consumers are overwhelmed with choices, making authoritative partnerships essential for brands [3][4] - Collaborating with credible platforms allows brands to transfer the trust accumulated by these platforms, thereby reducing consumer decision-making risks [4] Case Study: Huawei - Huawei faced a trust deficit despite technological superiority, which was addressed through strategic partnerships with authoritative media, elevating its brand perception from a "technology supplier" to a representative of "Chinese intelligence manufacturing" [5] - The "Hongmeng Starry Night" event exemplified this trust-building, achieving over 203 million views and 11 billion topic reads, showcasing the deep integration of platform credibility and brand value [5] Effective Communication Strategies - Effective communication should focus on impactful messaging at key nodes rather than spreading weak signals everywhere [10] - The article highlights the importance of a structured approach to media engagement, utilizing both mainstream and social media to create a resonant narrative [10] Content as a Brand Driver - In a content-saturated environment, the scarcity lies in creating memorable and shareable content that resonates emotionally with audiences [15] - Platforms with strong content creation capabilities can provide brands with essential tools to integrate their narratives into national storytelling [15][16] Ecosystem Collaboration - The shift from "traffic cooperation" to "value co-creation" is crucial for sustainable marketing [24] - Collaborations that transform cultural IP into tangible products can enhance brand visibility and drive commercial growth [27] Conclusion: Emphasizing Certainty - The paradox of modern marketing is that despite having abundant tools, building a lasting brand seems more challenging [34] - The core of brand loyalty lies in trust, resonance, and certainty, suggesting that strategic partnerships and quality content are vital for long-term brand asset cultivation [35]

Core Viewpoint - A new individual business named "Qin Yu Tong Ceramic Studio" has been established in Jingdezhen City, focusing on the sale of daily ceramic products and related items [1] Company Summary - The legal representative of the newly established ceramic studio is Li Wei [1] - The registered capital of the business is 10,000 RMB [1] - The business scope includes general projects such as the sale of daily ceramic products, tea sets, and retail of arts and crafts [1] Industry Summary - The studio's operations include internet sales (excluding items that require permits), personal internet live streaming services, and professional design services [1] - The business specifically excludes the sale of ivory and its products in its operations [1]

Core Insights - A new company, Jingdezhen Rujun Ceramics Co., Ltd., has been established with a registered capital of 100,000 RMB [1] - The legal representative of the company is Liu Xiaojin [1] Business Scope - The company will engage in the sale of daily ceramic products, tea sets, new ceramic materials, and non-metallic minerals and products [1] - It will also sell arts and crafts, ceremonial items (excluding ivory and its products), collectibles, kitchenware, daily necessities, office supplies, and various retail items including baby products, toys, outdoor goods, stationery, sports equipment, electronic products, home goods, cosmetics, luggage, home appliances, textiles, and hardware [1]

Core Viewpoint - A new individual business named "Every Day and Night Ceramics Studio" has been established in Changjiang District, Jingdezhen City, with a registered capital of 100,000 RMB [1] Group 1: Company Information - The legal representative of the newly established ceramics studio is Cao Dajun [1] - The business scope includes the sale of daily-use ceramic products, arts and crafts, ceremonial items (excluding ivory and its products), special ceramic products, electronic products, daily necessities, agricultural and sideline products, tea sets, and daily glass products [1] Group 2: Business Operations - The studio operates under the general project category, allowing it to conduct business activities independently with its business license, except for projects that require approval [1]

Group 1 - A new individual business named "Jingdezhen City Zhushan District Tea Porcelain Space Food Store" has been established, with a registered capital of 50,000 RMB [1] - The legal representative of the business is Yang Xuecheng [1] - The business scope includes the sale of pre-packaged food, daily ceramic products, tea sets, and various arts and crafts items, excluding ivory and its products [1]

Core Insights - The 2025 Jingdezhen Prize was awarded to Chinese artists Bao Wei and Hu Jiahui for their work "From Calanchi to Kaoling," which combines Italian red clay with Jingdezhen kaolinite to explore material and cultural dialogue [1][4]. Event Overview - The Jingdezhen Prize focuses on contemporary ceramic art and international exchange, initiated by the World Crafts Council, the International Academy of Ceramics, and the Jingdezhen Creative Design Center [4]. - The event featured five main award categories, each emphasizing different aspects of ceramic art, including material experimentation, interdisciplinary dialogue, and preservation of traditional techniques [5]. Award Categories - The Jingdezhen Prize emphasizes the integration of material experimentation and cultural expression [5]. - The Interdisciplinary Experiment Award encourages innovation through the combination of craftsmanship with technology and humanities [5]. - The Emerging Creative Award targets artists under 35, promoting potential in material and conceptual innovation [5]. - The Creative Design Award is divided into cultural and industrial design streams, focusing on traditional symbols and functional innovation [5]. - The Tradition & Innovation Award recognizes efforts in preserving endangered techniques and promoting global ceramic culture [5]. Participation and Evaluation - Since its launch in May 2025, the Jingdezhen Prize has attracted submissions from 55 countries, with a total of 1,325 entries [7]. - The judging process involved a dual-track evaluation system with international jury assessment and professional nominations, conducted anonymously based on artistic value, innovation, and cultural significance [7]. - The evaluation included three rounds: preliminary, re-evaluation, and final, resulting in 41 shortlisted works and nine winners [7].

Core Points - The exhibition of geographical indication products from Guangxi, China, showcased the achievements of the geographical indication system and its role in rural revitalization during the 35th session of the WIPO CDIP [1][2] - The event is a significant milestone in the "Guangxi Brand Global Promotion" initiative, enhancing the international visibility of Guangxi's geographical indication products [2] Group 1 - The exhibition featured a 60-square-meter area with various functional sections, including thematic display boards, product showcases, dynamic video areas, tasting zones for Liubao tea, and business matching areas [1] - Notable geographical indication products displayed included Liubao tea, Heping South Pearl, Ni Xing pottery, and Hengxian jasmine tea, alongside traditional crafts like Zhuang brocade and bamboo weaving [1] - WIPO's Director of the Lisbon Registration Department, Alessandra Graziosi, highlighted Guangxi as an excellent case of successfully using geographical indications to convey product quality to consumers [1] Group 2 - Guangxi has cultivated 360 geographical indications, generating an annual direct output value exceeding 26 billion yuan, and has helped over 5 million people achieve employment and prosperity [2]

Group 1 - A new individual business named Linjun Ceramics Store has been established in Changjiang District, Jingdezhen City, with a registered capital of 20,000 RMB [1] - The legal representative of the store is Song Qilin [1] - The business scope includes sales of daily-use ceramic products, architectural ceramic products, special ceramic products, sanitary ceramic products, tea sets, arts and crafts retail (excluding ivory and its products), non-metallic minerals and products sales, daily necessities sales, jewelry retail, kitchenware and daily miscellaneous goods wholesale, textile products and raw materials sales, clothing and accessories wholesale, timber sales, daily wooden products sales, cork products sales, precious metal products sales, internet sales (excluding goods requiring permits), information consulting services (excluding licensed information consulting services), organizing cultural and artistic exchange activities, and advertising design and agency (excluding projects requiring approval) [1]

Core Viewpoint - TRUNNANO has launched a new alkali-resistant, high-thermal-conductivity silicon carbide ceramic crucible designed for high-temperature melting of various battery materials, setting a new industry standard for durability and performance in extreme conditions [1][4]. Industry Context - The new energy industry is rapidly evolving, leading to increased demands on the performance of melting vessels used in the high-temperature synthesis of battery materials [2]. - Traditional crucibles, including cordierite mullite, corundum mullite, alumina, graphite, and nickel-based options, have limitations in meeting the comprehensive requirements of high thermal conductivity, strong alkali resistance, and excellent thermal shock resistance [2]. Product Features - The TRUNNANO crucibles utilize a high-performance silicon carbide composite ceramic matrix and a proprietary rare-earth modified composite oxide protective layer, which enhances chemical stability and resistance to permeation in high-temperature caustic environments [5]. - Compared to traditional materials, TRUNNANO crucibles offer significantly improved thermal conductivity, ensuring rapid and uniform heat transfer during smelting, while also eliminating the risk of metal ion contamination [6]. Performance Comparison - A performance comparison table highlights the advantages of TRUNNANO crucibles over traditional materials in terms of alkali resistance, thermal conductivity, thermal shock resistance, material purity assurance, and limitations [7]. - TRUNNANO crucibles demonstrate exceptional alkali resistance, high thermal conductivity, and strong thermal shock resistance, while traditional options often require compromises [7]. Strategic Intent - The launch of this product is expected to positively influence the manufacturing processes for key materials in sodium-ion, lithium-ion, and potassium-ion batteries, supporting large-scale, high-purity production of advanced battery materials [7]. - TRUNNANO aims to collaborate with global battery material manufacturers to drive innovation in the new energy industry [7]. Commitment to Innovation - TRUNNANO is dedicated to advancing materials science through continuous R&D investment, focusing on delivering groundbreaking advanced ceramic products for high-end manufacturing [8].

Core Viewpoint - A new individual business named Jingdu Lingchuan Ceramics Studio has been established in Jingdezhen City, focusing on the sale of daily ceramic products and related items [1] Company Summary - The legal representative of the newly established studio is Kong Ziling [1] - The registered capital of the studio is 10,000 RMB [1] - The business scope includes general projects such as the sale of daily ceramic products, tea sets, and arts and crafts retail (excluding ivory and its products) [1] Industry Summary - The studio also engages in internet sales (excluding items requiring permits), personal internet live streaming services, and professional design services (excluding projects that require approval) [1]