近年来，陕西将地理标志作为发展县域经济和助力乡村振兴的重要抓手，大力实施地理标志运用促 进工程，延长地理标志产业链，提升地理标志附加值，推动地理标志产业规模和市场占有率不断提升， 并通过举办2025丝路（陕西）国际地理标志产品交易大会、"地理标志三秦行"等活动，持续讲好陕西品 牌故事，擦亮地理标志名片。 "米脂小米、丹凤核桃、汉中冬韭……加上国家知识产权局前不久新认定的62件，陕西累计获批国 家地理标志产品158件。"12月22日，省知识产权局相关负责人介绍，国家地理标志产品的认定，将为优 质农产品品牌建设和区域特色经济发展提供更加完善的制度基础和法律保障，进一步推动知识产权服务 产业发展、助力乡村振兴。 "很多曾经的'土特产'变成了群众增收致富的'金名片'。"省知识产权局相关负责人说，如今，富平 尖柿、长安草莓、留坝香菇等一批优质农产品正通过品牌赋能，形成"以品牌引领产业升级，以产业带 动区域经济繁荣"的良性发展生态。据统计，2024年，全省地理标志产品直接经济产出规模突破400亿 元。（记者：陶玉琼 见习记者：李畅） ...

与世界共享中国 风味！2025区域 农业品牌年度盛 典在京举行_南 方+_南方plus 为系统梳理2025 年区域农业品牌 的发展成效，展 望中国式现代化 农业品牌建设趋 势，12月19日至 20日，以"与世 界共享中国风 味"为主题 的"2025区域农 业品牌年度盛 典"系列活动在 北京举行。该活 动自2018年首次 举办以来，已连 续成功举办八 届。 本次活动由《中 国品牌》杂志、 中国品牌网主 办，甘味品牌联 办，浙江大学 CARD中国农业 品牌研究中心提 供智慧支持，南 方农村报作为战 略合作媒体。黑 土优品、江城百 2025区域农业品牌年度盛典活动现场 12月20日下午， 活动在一部充满 使命感、故事性 与感染力的宣传 片中拉开序幕。 该片以《中国品 牌》杂志社八年 来陪伴中国区域 农业品牌从"提 篮小卖"走向"品 牌强农"为主 线，为整场活动 奠定了基调。 云耕热土 破界 与共生 《2025中国区域 农业品牌发展报 告》重磅发布 臻、井冈山、金 农好好、庆阳苹 果等品牌为战略 合作品牌，郴品 郴味为支持品 牌。《中国品 牌》杂志社区域 农业品牌研究中 心承办。 《中国品牌》杂志社区域农业品牌研究中 ...

地理标志是重要的知识产权，是地方特色产品的"身份证"和"通行证"。近年来，五原县委、县政府高度 重视地理标志保护与运用工作，将其作为推动农业供给侧结构性改革、助力乡村振兴战略的关键抓手。 五原县市场监督管理局、五原县农牧和科技局积极引导符合条件的企业申请使用地理标志专用标志，加 强生产过程监管，完善质量追溯体系，严厉打击侵权假冒行为，为地理标志产品的健康发展保驾护航。 地理标志专用标志的使用：一是能有效地遏制市场假冒伪劣行为，保护消费者权益和原产地生产者的合 法权益。二是通过官方认证，增强产品公信力，提升"灯笼红香瓜"和"五原小麦"的品牌附加值和市场知 名度。三是倒逼企业实行标准化生产和管理，带动整个产业链向绿色、高效、高端方向发展。四是品牌 价值的提升将直接惠及产业链前端的种植户，实现农业增效、农民增收，有力推动地方经济发展和乡村 振兴战略的实施。（徐凤仙 刘文栓） 五原"灯笼红香瓜"作为五原县的特色优势农产品，以其独特的口感、清新的香气、玲珑的外形和鲜亮的 色泽而享誉区内外。它不仅是五原农业的一张"金名片"，更是当地农民增收致富的"甜蜜产业"。此次获 准使用地理标志专用标志的13家企业，均是在种植规模、产 ...

Core Points - The National Intellectual Property Administration recently announced that 164 enterprises in Guangxi have been approved to use geographical indication special marks on their products, bringing the total number of enterprises using such marks in the region to 2059 [1] - These 2059 enterprises cover various specialty industries including traditional Chinese medicine, fruits and vegetables, livestock, tea, and seafood, representing a fivefold increase compared to the end of the 13th Five-Year Plan, with a geographical indication mark coverage rate of 76.11% [1] Industry Support Measures - The Market Supervision Administration of the Autonomous Region has implemented multiple measures to assist enterprises in effectively utilizing geographical indications as a "golden key" [1] - The administration has integrated geographical indication mark usage into key service offerings through trademark brand guidance stations, helping rights holders improve trademark management rules and providing targeted reminders and comprehensive guidance to those yet to use special marks [1] - A network of 127 "one-stop" quality service platforms has been established, focusing on building specialized geographical indication inspection and testing service points, and creating a complete traceability system for geographical indication products to ensure quality control from "field to table" [1] - Collaboration with geographical indication inspection and testing institutions has been strengthened to conduct quality supervision and assist enterprises in efficiently applying for special mark usage [1] - A comprehensive support mechanism has been established, including an eight-year campaign promoting geographical indications to aid rural revitalization and organizing expert-led "one-on-one" precise guidance [1]

Core Points - The exhibition of geographical indication products from Guangxi, China, showcased the achievements of the geographical indication system and its role in rural revitalization during the 35th session of the WIPO CDIP [1][2] - The event is a significant milestone in the "Guangxi Brand Global Promotion" initiative, enhancing the international visibility of Guangxi's geographical indication products [2] Group 1 - The exhibition featured a 60-square-meter area with various functional sections, including thematic display boards, product showcases, dynamic video areas, tasting zones for Liubao tea, and business matching areas [1] - Notable geographical indication products displayed included Liubao tea, Heping South Pearl, Ni Xing pottery, and Hengxian jasmine tea, alongside traditional crafts like Zhuang brocade and bamboo weaving [1] - WIPO's Director of the Lisbon Registration Department, Alessandra Graziosi, highlighted Guangxi as an excellent case of successfully using geographical indications to convey product quality to consumers [1] Group 2 - Guangxi has cultivated 360 geographical indications, generating an annual direct output value exceeding 26 billion yuan, and has helped over 5 million people achieve employment and prosperity [2]

Core Viewpoint - The recent approval of 348 enterprises to use geographical indication (GI) special marks in Shaanxi province signifies a substantial increase in the number of businesses utilizing these marks, enhancing the protection and economic advantages of local products [1][2]. Group 1: Approval and Impact - A total of 348 enterprises have been approved to use geographical indication special marks, bringing the total number of businesses using these marks in Shaanxi to 1,573, an increase of 1,239 since the end of 2020 [1]. - This achievement exceeds the target set in the "Shaanxi Province Intellectual Property Strong Province Construction Outline (2021-2035)," which aimed for 800 enterprises to use GI special marks by 2025 [1]. - The approved enterprises span various sectors, including traditional Chinese medicine, fruits and vegetables, and livestock, with many being leading companies in local specialty industries [2]. Group 2: Support and Services - The Shaanxi Provincial Intellectual Property Office has enhanced support for enterprises in utilizing GI special marks by integrating GI work into the services provided by trademark brand guidance stations [1]. - Efforts include assisting GI rights holders in establishing management rules for the use of GI trademarks and guiding those who have not yet used the special marks to complete the necessary procedures [1]. - Collaboration with GI inspection and testing institutions has been strengthened to ensure that products meet quality standards, and one-on-one guidance is provided to enterprises facing challenges in using the marks [1].

Core Insights - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local specialties as a "golden business card" for the region [1] Group 1: Geographical Indications and Regulations - Guangdong has placed a strong emphasis on geographical indication work, with the implementation of the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, providing robust legal support for industrial development [1] - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country, with notable products like Phoenix Dan Cong tea and Xinhui dried tangerine peel included in the "China-EU Geographical Indication Product Mutual Recognition and Protection List" [1] Group 2: Economic Impact and Employment - The Zengcheng area has seen the Zengcheng Silmiao rice brand, known as "the jade of rice," achieve a brand value exceeding 5.15 billion yuan, marking a transition from traditional agricultural products to a geographical indication star product [1][2] - The Silmiao rice industry has created employment for 34,000 farmers, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan, significantly increasing farmers' income [2] Group 3: Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, with over 20 inspections conducted from farm to table, and traceability codes on packaging to provide full process information [3] - The Zengcheng Silmiao rice brand value is 5.15 billion yuan, while the Zengcheng lychee brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building and promotion [4] Group 4: Marketing and Promotion Strategies - The integration of agriculture and tourism has been innovated through events like harvest festivals and lychee festivals, successfully transitioning geographical indication products from agricultural goods to cultural and tourism gifts [4] - Online and offline marketing strategies have been implemented, including designated areas for geographical indication products in high-traffic locations and the development of online platforms for authorized enterprises [4] Group 5: Support Systems for Development - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading operations [5] - The article outlines a comprehensive rural revitalization framework that connects products, industries, brands, markets, protection, and wealth generation through geographical indications in the Greater Bay Area [5]

Core Viewpoint - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local agricultural products as valuable assets for the region's economy [1][4]. Summary by Sections Geographical Indications and Legal Framework - Guangdong has placed a strong emphasis on geographical indication work, implementing the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, which provides a solid legal foundation for industrial development [1]. - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country [1]. Case Study: Zengcheng Silmiao Rice - Zengcheng Silmiao Rice, known as "the jade of rice," has a cultivation history dating back 500 years and has achieved a brand value exceeding 5.15 billion yuan [1][3]. - The Zengcheng Silmiao Rice demonstration base spans 10,000 acres, with a model that involves government-led land transfer and professional ecological farming, benefiting over 6,000 households with an average annual income increase of over 2,000 yuan per household [3][4]. Economic Impact and Employment - The Silmiao Rice industry has created employment for 34,000 households, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan [3][4]. - The increase in product prices has positively impacted farmers' incomes, contributing to regional economic growth [4]. Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, involving over 20 testing procedures from farm to table [4]. - The brand value of Zengcheng Silmiao Rice is 5.15 billion yuan, while Zengcheng Lychee's brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building [4]. Marketing and Promotion Strategies - The "agriculture-tourism integration" model is being utilized, with events like harvest festivals and lychee festivals to promote products [5]. - Both offline and online marketing strategies are in place, including designated areas in high-traffic locations and the development of a mini-program for product promotion [5]. Supportive Infrastructure for Geographical Indications - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading [6]. - The article outlines a comprehensive rural revitalization strategy that connects products, industries, brands, markets, protection, and income generation through geographical indications [6].

Core Insights - The article highlights the significant economic impact of geographical indication (GI) products in China, with a direct annual output value exceeding 960 billion yuan [2] - It emphasizes the transformation of local specialties into profitable brands, contributing to rural income and regional development [2][3] Group 1: Economic Impact - China has recognized over 4,000 geographical indication products, with more than 7,000 registered as collective or certification trademarks, and over 46,000 approved entities using GI special marks [2] - The annual output value of GI products in China has surpassed 960 billion yuan [2] - Zhejiang province has cultivated 350 GI industrial clusters, achieving an annual output value exceeding 100 billion yuan and benefiting 130,000 farmers [2] Group 2: Brand Development - The development of GI brands can drive the extension of industrial chains, transforming single products into integrated business models [3] - The "Juyuan Strawberry" in Jiangsu province has been registered as a GI certification trademark, leading to the establishment of a specialized sales corridor and benefiting over 300 local farmers [3] Group 3: International Recognition - "Baoshan Small Coffee" has been exported to over 10 countries and regions, with a total of 2,400 tons exported, generating revenue of 57.44 million yuan [4] - The Chinese government has facilitated the international recognition of 110 GI products, enhancing their integration into global supply chains [4]

Group 1: Agricultural Development - The agricultural sector in Zhenjiang is experiencing high-quality development, with a focus on modern agricultural practices and technology integration [1][2] - The implementation of green production techniques, such as crop rotation and integrated pest management, is expected to yield an average of 600 kg per mu this year [2] - The total grain production in Zhenjiang is maintained at approximately 980,000 tons, with a goal of having over 75% of agricultural products being green and high-quality [2] Group 2: Technological Integration - The use of smart agricultural machinery, including autonomous harvesters and precision farming tools, has significantly increased operational efficiency by over 70% compared to traditional methods [2] - Digitalization and traceability in farming practices are being emphasized, with all four stages of agricultural production being digitized and visualized [2] Group 3: Branding and Standardization - The establishment of the "Dingzhuang Grape" brand has led to premium pricing, with the new variety selling for 40 yuan per kilogram despite a general price decline in grapes [3] - Zhenjiang has achieved recognition for 14 agricultural geographical indication trademarks and 5 geographical indication protected products, showcasing the effectiveness of the "Zhenjiang model" in driving high-quality development [3] Group 4: Talent Development - The "6+1" youth entrepreneurship plan aims to attract young talents in modern agriculture and rural operations, utilizing 878,000 square meters of idle rural resources [4] - The city has initiated a program to select and cultivate 100 outstanding "new farmers" over three years, with 1206 individuals currently in the talent pool [4][5]