Cross - border e - commerce

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TikTok Shop全球黑五:内容电商如何助力商家销量飙升?
Sou Hu Cai Jing· 2025-09-05 13:57
Core Insights - TikTok Shop is leading a global commercial transformation in cross-border e-commerce through its unique content-driven approach, enhancing consumer shopping experiences [1][3][5] Group 1: Business Performance - Euhomy's exposure on TikTok Shop reached 500 million times in the first half of 2025, with its GMV doubling during major promotional events [3] - TikTok Shop's cross-border POP business in the U.S. achieved nearly 100% growth in the past six months, driven by high-quality content and effective marketing strategies [5] - Katch Me, a UK fashion brand, saw its single product exposure exceed 2 million times and live stream GMV surpass $10,000 during TikTok Shop's Deal Drops event, with weekly sales growth reaching 30% [5] Group 2: Market Expansion - TikTok Shop expanded into six new markets including the UK, Germany, France, Spain, Italy, and Japan in the first half of 2025, creating new growth opportunities for merchants [3] - The upcoming "Global Black Friday" event will feature enhanced strategies and gameplay to help merchants expand their global market presence [3][6] Group 3: Content Strategy - The platform emphasizes the importance of high-quality products and engaging content, encouraging merchants to invest in short videos and live streaming to showcase product appeal [6] - Collaborating with influencers is highlighted as an effective way to enhance content impact and drive sales [6] Group 4: User Experience - Improving user experience is crucial for building trust and customer loyalty, with brands like Katch Me implementing measures such as 24-hour shipping and hassle-free return policies [7]
SHEIN平台已覆盖近400城产业带 驱动传统制造升级出海
雪球· 2025-08-21 08:10
Core Viewpoint - The article highlights the significant growth and transformation of cross-border e-commerce, particularly through platforms like SHEIN, which are enabling local manufacturing enterprises to expand into global markets, thus creating new opportunities for growth and innovation in the industry [1][6]. Group 1: SHEIN's Impact on Cross-Border E-Commerce - SHEIN launched the "500 Cities Industrial Belt Going Abroad Plan" in 2023, covering nearly 400 cities by June, expanding its reach to more remote areas like Inner Mongolia and Heilongjiang [1]. - The platform has evolved from a clothing brand to a comprehensive model that supports various third-party brands and helps manufacturing enterprises transition and upgrade, leading to the emergence of new cross-border brands [1][6]. - The rapid growth of cross-border e-commerce has transformed traditional manufacturing and sales models, making it easier for small and medium-sized sellers across various regions to access international markets [6][8]. Group 2: Transformation of Local Enterprises - Many local manufacturers are turning to cross-border e-commerce due to pressures from traditional business models and increased domestic competition, seeking new avenues for growth [2][4]. - Entrepreneurs like Shang Fushun have successfully transitioned to cross-border e-commerce, achieving significant sales growth without advertising, with monthly overseas consumer visits exceeding 1.1 million and annual sales reaching over 13 million [4]. - Other manufacturers, such as a shoe factory owner, have adapted their operations to align with cross-border e-commerce trends, resulting in a threefold increase in production capacity and a doubling of employee numbers [5]. Group 3: Benefits of Cross-Border E-Commerce - Cross-border e-commerce platforms are driving local enterprises to shift from low-end competition to value creation, enhancing supply chain efficiency and encouraging innovation [8]. - The rise of cross-border e-commerce has created new job opportunities in areas like digital marketing and international logistics, leading to a shift in local employment trends and increased entrepreneurial activity among young people [9]. - SHEIN plans to conduct around 180 activities by the end of the year to further integrate more enterprises into the global market, positioning cross-border e-commerce as a key growth driver for businesses [9].
中国人注册美国C-Corp公司,应如何避免双重征税?
Sou Hu Cai Jing· 2025-08-18 13:41
Group 1: Advantages of C-Corp for Chinese Investors - Fixed tax rate advantage: C-Corp has a unified federal tax rate of 21%, leading to a combined tax rate of approximately 26%-30% when state taxes are included, significantly lower than the LLC's pass-through tax rate for non-U.S. residents, which can reach up to 50.3% [1][2] - Profit retention strategy: C-Corp allows profits to be retained for reinvestment, deferring personal dividend taxes, which can enhance company valuation [1] - Dividend withholding tax reduction: Under the U.S.-China tax treaty, the withholding tax rate on dividends from C-Corp to Chinese parent companies is reduced from 30% to 5%, resulting in significant tax savings [2] Group 2: Investment Preferences and Market Access - Ability to issue preferred shares: C-Corp can issue preferred shares, meeting the investment requirements of venture capital firms, which is not possible with LLC structures [3] - IPO pathway: Major stock exchanges like NASDAQ and NYSE only accept C-Corp for listings, providing a clear route for companies like SHEIN to access capital markets and achieve high valuations [3] Group 3: Strategies to Avoid Double Taxation - Choosing pass-through taxation model: LLCs default to pass-through taxation, but if opting for C-Corp taxation, this must be explicitly selected during registration [5][8] - Utilizing tax rate differences: C-Corp allows for broader deduction items, which can help in reducing overall tax burdens through strategic income allocation [6] - Compliance and identity management: Non-U.S. tax residents must submit W-8BEN forms to avoid 30% withholding tax and ensure all income is reported [7] Group 4: Additional Tax Optimization Suggestions - Consider state tax systems: Some states offer additional tax benefits for LLCs, which can be leveraged to further reduce tax liabilities [9]
美国海关发文!关税豁免延长
Sou Hu Cai Jing· 2025-06-03 08:54
Core Viewpoint - The recent announcement by U.S. Customs regarding the extension of the "in-transit goods" tariff exemption policy indicates a shift in U.S. trade policy, providing temporary relief for cross-border e-commerce while increasing compliance challenges for businesses [1][4]. Policy Updates - Extension of In-Transit Exemption Deadline: The deadline for the "in-transit goods tariff exemption" has been extended from May 28 to June 16, 2025, allowing goods shipped before April 5, 9, or 10, 2025, to qualify for tariff exemptions if they complete entry declaration by June 16 [4]. - Tariff Adjustments for Specific Country Goods: Goods from China shipped between April 9 and 10, 2025, will incur an additional 10% tariff instead of the original country-specific tax rate, requiring the use of HTS code 9903.01.25 for declaration [4][5]. - Prevention of Abuse of Exemption Policy: U.S. Customs has clarified that only goods shipped within the specified timeframe and completing entry declaration are eligible for the exemption, aiming to prevent misuse of the "in-transit" exemption [4]. Industry Implications - Temporary Relief for Businesses: The policy extension provides businesses, especially those affected by logistics delays, with additional time to complete customs procedures, potentially reducing tariff risks associated with tight deadlines [5]. - Increased Cost Pressure: Despite the easing of some tariffs, the additional 10% tariff on certain Chinese goods may still impose significant cost pressures on businesses, prompting them to reconsider pricing strategies [6]. - Compliance Challenges: New customs declaration requirements increase compliance burdens for businesses, necessitating accurate use of HTS codes to avoid delays or penalties, highlighting the importance of precise reporting [6].