Core Viewpoint - The article highlights the significant growth and transformation of cross-border e-commerce, particularly through platforms like SHEIN, which are enabling local manufacturing enterprises to expand into global markets, thus creating new opportunities for growth and innovation in the industry [1][6]. Group 1: SHEIN's Impact on Cross-Border E-Commerce - SHEIN launched the "500 Cities Industrial Belt Going Abroad Plan" in 2023, covering nearly 400 cities by June, expanding its reach to more remote areas like Inner Mongolia and Heilongjiang [1]. - The platform has evolved from a clothing brand to a comprehensive model that supports various third-party brands and helps manufacturing enterprises transition and upgrade, leading to the emergence of new cross-border brands [1][6]. - The rapid growth of cross-border e-commerce has transformed traditional manufacturing and sales models, making it easier for small and medium-sized sellers across various regions to access international markets [6][8]. Group 2: Transformation of Local Enterprises - Many local manufacturers are turning to cross-border e-commerce due to pressures from traditional business models and increased domestic competition, seeking new avenues for growth [2][4]. - Entrepreneurs like Shang Fushun have successfully transitioned to cross-border e-commerce, achieving significant sales growth without advertising, with monthly overseas consumer visits exceeding 1.1 million and annual sales reaching over 13 million [4]. - Other manufacturers, such as a shoe factory owner, have adapted their operations to align with cross-border e-commerce trends, resulting in a threefold increase in production capacity and a doubling of employee numbers [5]. Group 3: Benefits of Cross-Border E-Commerce - Cross-border e-commerce platforms are driving local enterprises to shift from low-end competition to value creation, enhancing supply chain efficiency and encouraging innovation [8]. - The rise of cross-border e-commerce has created new job opportunities in areas like digital marketing and international logistics, leading to a shift in local employment trends and increased entrepreneurial activity among young people [9]. - SHEIN plans to conduct around 180 activities by the end of the year to further integrate more enterprises into the global market, positioning cross-border e-commerce as a key growth driver for businesses [9].

Core Insights - The article highlights the growing trend of cross-border e-commerce in the jewelry industry, particularly through platforms like SHEIN, which is enabling traditional manufacturers to adapt and thrive in international markets [1][7][12]. Industry Overview - The domestic fashion industry, including jewelry, has reached an annual output value of over 10 trillion yuan, with the jewelry sector showing a remarkable export growth of 14.7% to $35.83 billion in 2024 [1][12]. - The jewelry industry in regions like Guangzhou, Shenzhen, and Dongguan is evolving into a robust network, leveraging cross-border e-commerce to enhance supply chain capabilities and meet international consumer demands [3][12]. Market Dynamics - Traditional jewelry businesses are transitioning from a reliance on foreign trade to embracing cross-border e-commerce, with many sellers recognizing the need for refined operational strategies to succeed in overseas markets [7][12]. - The shift towards a "demand-driven supply chain" is evident, as manufacturers are now focusing on market trends and consumer preferences rather than merely fulfilling orders [11][13]. Seller Experiences - Sellers like Shang Fushun have successfully transitioned to cross-border e-commerce, achieving annual sales exceeding 10 million yuan after establishing a store on SHEIN [8][11]. - The experience of sellers indicates a significant change in mindset, where understanding market demands and trends has become crucial for success [11][13]. Future Outlook - The cross-border e-commerce boom is extending from major cities to smaller towns, with local businesses increasingly viewing e-commerce as a vital growth avenue [12][13]. - The global jewelry market is expanding, with international consumers eager for new and trendy jewelry options, indicating a promising future for manufacturers who adapt to these changes [14].