从"夫妻档"起家 创业 的尚富顺正是在 经历 转型焦灼的情况下了解到SHEIN 的平台业务 并尝试 出海。到今年，他突然发现不少新老客户甚至曾经的老板都在摸索跨境电商。让他感到庆幸的 是，自己2023年就开通了这家稳定增长的希音店，在无需投放广告的情况下每个月有1 1 0多万 名海外消费者进店浏览， 最近近一年的店铺 销售额 更是多达一 千 三百多万 。 尚富顺回忆起自己的来时路：十几年前发现首饰行业的外贸商机后从前公司离职开办了一家小 厂，直至几年前老客户订单缩水让他原本几十人的厂子迅速收缩到只有3人，再到今天，其店里的 多款脚链、项链、手链产品都能周销千单以上，仓库里上千个 包装盒 里装满了备受海外买家喜 欢的"时兴款"。他指着这些 盒子 说："这 里盛放的 都不是库存，是爆款的备货，几天时间就能 卖空"。 另一家惠州出海企业在2022年之前曾主要为欧洲的几家中高端品牌生产，后来欧洲客户生意下 滑，工厂老板傅女士认为，把工厂发展寄托于某一个或几个国外客户身上并不可靠，进而投身跨 境电商。通过效仿SHEIN自营品牌的供应链模式，她也对自己的老鞋厂进行了"改造"，从出品到 团队都进行了能适应跨境零售的改革，经 ...

Core Insights - The article highlights the growing trend of cross-border e-commerce in the jewelry industry, particularly through platforms like SHEIN, which is enabling traditional manufacturers to adapt and thrive in international markets [1][7][12]. Industry Overview - The domestic fashion industry, including jewelry, has reached an annual output value of over 10 trillion yuan, with the jewelry sector showing a remarkable export growth of 14.7% to $35.83 billion in 2024 [1][12]. - The jewelry industry in regions like Guangzhou, Shenzhen, and Dongguan is evolving into a robust network, leveraging cross-border e-commerce to enhance supply chain capabilities and meet international consumer demands [3][12]. Market Dynamics - Traditional jewelry businesses are transitioning from a reliance on foreign trade to embracing cross-border e-commerce, with many sellers recognizing the need for refined operational strategies to succeed in overseas markets [7][12]. - The shift towards a "demand-driven supply chain" is evident, as manufacturers are now focusing on market trends and consumer preferences rather than merely fulfilling orders [11][13]. Seller Experiences - Sellers like Shang Fushun have successfully transitioned to cross-border e-commerce, achieving annual sales exceeding 10 million yuan after establishing a store on SHEIN [8][11]. - The experience of sellers indicates a significant change in mindset, where understanding market demands and trends has become crucial for success [11][13]. Future Outlook - The cross-border e-commerce boom is extending from major cities to smaller towns, with local businesses increasingly viewing e-commerce as a vital growth avenue [12][13]. - The global jewelry market is expanding, with international consumers eager for new and trendy jewelry options, indicating a promising future for manufacturers who adapt to these changes [14].