齐鲁晚报·齐鲁壹点 王佳潼 通讯员 赵永德 李春臻 从山间一株平凡草药，到标准化商品，再到承载非遗底蕴的产品，从农民肩挑背扛的零星售卖，到合作 社规模化的订单农业，再到直播间里面向全国的生动推介，寺头镇的中草药产业，完成了一场从"泥 土"到"云端"，从"产品"到文化的华丽蝶变。 晨光熹微，寺头镇淘宝村的直播间里已氤氲起药香。女主播手持一袋色泽红艳的丹参片，声音清 亮："我们寺头的丹参，以丹参酮含量高而闻名全国。它色红如丹，质密油润，入口甘醇......"，镜头前 丹参片、黄芪片、山楂片、红枣片、桑葚干等保健茶饮铺陈开来，宛如色彩斑斓的草本画卷。她一边将 暗红的丹参片、金黄的黄芪片、鲜红的山楂片放在一起，一边娓娓道来："黄芪、山楂跟丹参搭配，就 是著名的三通茶，有通淤、通气、通管道之功效……"主播继续口吐莲花，双手不断地调换药材，或化 浊降脂、或补肾益智，或助眠安神、或补血养颜的茶饮组方不断变换。屏幕另一端天南地北的订单纷至 沓来，寺头的山野精灵正凭借一根网线、一方屏幕构建的商路，化作千家万户茶盏里最熨帖的守护。 这片土地与中草药的缘分，深植于农耕文明的年轮里。曾几何时，药香只在山间寂寞飘散。药农们依着 祖辈的 ...

转自：贵州日报 贵州日报天眼新闻记者 陈丹 新年伊始，肖东的脚步格外匆忙。在黔东南州凯里市林业局的助力下，他经营的贵州山地本草中药材有 限公司即将在凯棠镇启动1000亩林下中药材"骨碎补"规模化种植。这标志着，这株生长于岩石与树干间 的跌打损伤要药，正式告别"靠山采挖"的传统模式，迈向科技种植的产业化新阶段。 "我们培育的3年龄可移栽苗已有1000万株，足够种满这1000亩林地。"肖东语气笃定。自2002年与"骨碎 补"结缘，他亲历了这个行业的跌宕起伏。 贵州的青山绿水为"骨碎补"提供了天然温床，彼时"山里遍地都是，用钉耙一天能扒两三吨"，每吨价格 从5000元飙升至8万元。然而，资源萎缩与价格高涨的落差逐渐显现："符合药用价值的'骨碎补'生长周 期需5年以上，如今进山一天能挖到几十公斤就不错了。" 资源枯竭的危机倒逼转型。肖东意识到，仅靠采挖难以为继，必须突破人工仿野生种植技术瓶颈。为 此，公司与中国科学院携手，历时数年攻克孢子育苗技术，为产业化铺就关键基石。 "骨碎补"的产业化之路充满挑战：育苗需3年，移栽后生长周期长达5至10年，既需要前瞻性布局，更考 验着企业的定力与韧性。 自2018年起，公司陆续建 ...

Core Viewpoint - The development of the "Zhuanglang Danshen" industry, driven by technological innovation and collaboration with Nankai University, has significantly improved local agricultural productivity and income, transforming the region's economic landscape [1][2][3]. Group 1: Technological Innovation and Agricultural Development - The introduction of the "Nankai No. 1" Danshen seed variety has led to a remarkable increase in yield, with an average production of 3,000 pounds per acre and gross income of approximately 6,000 yuan, which is several times higher than traditional crops [1]. - The establishment of the Zhuanglang Danshen Technology Innovation Park has integrated seed quality innovation, product research and development, and public education, creating a modernized full industrial chain for Danshen [2]. - Advanced techniques such as virus-free tissue culture for seedling production and smart irrigation systems have enhanced efficiency, with seedling production reaching 40 million annually, 80 times more efficient than traditional methods [2]. Group 2: Economic Impact and Community Benefits - The Danshen industry in Zhuanglang has generated over 35 million yuan in annual planting income, with total comprehensive benefits exceeding 100 million yuan [3]. - The local community benefits from the industry, with each of the 12 villages in Yuebao Town receiving an annual dividend of 50,000 yuan, and farmers achieving a net income of 2,000 to 3,000 yuan per acre [2][3]. - The industry has created numerous job opportunities, employing over 3,600 individuals locally, thus contributing to the economic upliftment of the region [2].

Core Viewpoint - The article highlights the efforts of a Tibetan entrepreneur, Gesang, who sells wild Cordyceps at affordable prices, making it accessible to the general public while ensuring quality and authenticity [1][15][50]. Group 1: Product Quality and Sourcing - Gesang sources wild Cordyceps directly from the renowned production area of Yushu, specifically from the county of Zaduo, known for its high-quality and nutritious Cordyceps [1][14]. - The company emphasizes the importance of quality control, ensuring that every Cordyceps is cleaned thoroughly to avoid weight manipulation by unscrupulous vendors [28][30][32]. - The Cordyceps undergoes multiple cleaning and drying processes to maintain high standards, with a moisture content of over 95% for better storage [30][39]. Group 2: Customer Assurance and Trust - Gesang guarantees that all products sold are wild Cordyceps, with a promise of tenfold compensation for any counterfeit products [21][52]. - The business model includes direct sourcing from local Tibetan farmers, eliminating middlemen to provide fair pricing and transparency [14][50]. - Customers can verify the quality upon delivery, with a satisfaction guarantee that allows them to pay only after confirming the product's quality [18][49]. Group 3: Market Position and Strategy - Gesang has built a reputation as a reliable supplier in the Cordyceps market, focusing on customer satisfaction and repeat business rather than one-time sales [39][53]. - The company leverages word-of-mouth marketing, with many customers becoming repeat buyers due to the high quality and effectiveness of the products [47][50]. - Gesang's approach includes educating customers about Cordyceps, its benefits, and how to identify genuine products, addressing common concerns and misconceptions [23][43].

Business & Product - The company aims to reintroduce jamu into daily life, adapting the traditional philosophy of "jamu gendong" in a modern context [11] - The company customizes jamu based on individual preferences for sweetness, spice level, and thickness, offering a personalized experience [17] - The company emphasizes the value of traditional knowledge and processes in jamu making, highlighting the importance of preserving cultural heritage [11][18] Challenges & Solutions - The company faced challenges in preserving beras kencur in refrigerators, leading to collaboration with elders in villages to find solutions [12][13] - The company successfully extended the shelf life of beras kencur to 10 days through collaborative efforts between urban and rural communities [14] Marketing & Community Engagement - The company created "Temu Jamu" to allow people to share their questions and stories about jamu [12] - "Temu Jamu" was brought to coffee shops, concerts, offices and sporting events to promote jamu [12] Origin & Philosophy - Jamu originates from the words "jampi" (prayer) and "usodo" (health), representing Indonesian herbal concoctions made with prayers for health [5][6] - Traditional jamu recipes were often passed down orally, with variations in preparation methods and timing across different regions [6][8]

Group 1 - The fifth China Shouxiangu Lingzhi Culture Festival was held in Hangzhou, showcasing the vibrant development of the Lingzhi industry through cultural markets, opening ceremonies, and Song Dynasty-themed banquets [1][3] - The festival creatively integrated traditional Chinese medicine culture with modern interactive experiences, allowing participants to appreciate the rich heritage of Lingzhi culture [3][5] - A highlight of the event was the Lingzhi Songyun Siya, featuring trendy products like Lingzhi coffee and various traditional entertainment projects, attracting many influencers [5] Group 2 - The "Songyun Elegant Banquet" included artistic performances that illustrated the legendary status of Lingzhi in traditional culture, emphasizing the cross-disciplinary appeal of "ancient recipes in modern cuisine" [5][7] - A panel discussion featured cross-industry guests discussing the modern relevance and influence of Lingzhi culture, highlighting its adaptability in contemporary life [7][9] - The festival launched the "Lingzhi Category Health Consumption White Paper," outlining standardized paths for the Lingzhi industry and proposing three major trends: technological advancement, youth engagement, and internationalization [9] Group 3 - The event focused on industry upgrades, with multiple organizations initiating the "Action Declaration for High-Quality Development of the Lingzhi Industry," emphasizing five key actions: technological innovation, quality supervision, industry-academia-research collaboration, market channel expansion, and cultural promotion [9] - A high-level academic exchange discussed the application prospects of wall-free Lingzhi spore powder in modern medicine, indicating a deep integration of traditional and modern medical practices [9] - The publication of "Shouxiangu Chronicles" documented the transformation of a century-old Chinese brand and the global journey of the Lingzhi industry [9]

Core Insights - Guangdong Sanbao has achieved remarkable success on JD Health, ranking in the top 13 of the "Chenpi/Huaqiuhong Good Review List" within just one week of its launch, with a 100% positive review rate [5][10][6] - The product has garnered significant attention on social media, with users praising its quality and packaging, making it suitable for both personal use and gifting [30][32] - The brand emphasizes its commitment to quality and cultural heritage, highlighting the meticulous selection of raw materials and traditional production methods [27][25][28] Product Performance - The product has seen a surge in repurchase rates among first-time buyers, indicating strong customer satisfaction and loyalty [7][6] - Customers have reported ordering multiple boxes, with some orders reaching as far as Sichuan and Beijing, showcasing the product's wide appeal [15] - The product's unique selling proposition includes a combination of health benefits and convenience, attracting a diverse customer base across different age groups [21][22] Consumer Feedback - Positive consumer reviews highlight the product's effectiveness, with comments on its rich flavor and health benefits, particularly during cold seasons [18][19][31] - The packaging design has been well-received, with many customers noting its aesthetic appeal and suitability for gifting [2][32] - The brand's commitment to transparency and quality assurance through rigorous testing and traceability has further enhanced consumer trust [26][27]