Internet Advertising

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🚨 All-In Summit Speaker Announcement: Neal Mohan
All-In Podcast· 2025-08-11 18:56
the man himself, CEO of YouTube. I didn't realize that when I took over the CEO gig, a big part of my job would be being a straight man for a lot of YouTubers out there. YouTube is now by far the biggest streamer in the world.Shorts, I think, has just surpassed 70 billion views a day. So, it's continuing to grow at an incredibly rapid pace. Mohan was one of the pioneers of internet advertising.I've been working with YouTube even before either I or YouTube were part of Google and keeping the world's largest ...
Study of Google's advertising power: Regulation alone is not enough
TechXplore· 2025-07-15 16:19
Core Insights - Alphabet, Google's parent company, holds a dominant position in the digital advertising market, particularly in programmatic advertising, which automates the ad display process [3][4] - The consolidation of roles within Alphabet creates structural conflicts of interest, leading to reduced diversity in online content [5][7] - The study suggests that fair competition can only be restored by addressing these structural conflicts at their root [7] Group 1: Market Dynamics - Alphabet is the leading provider in the programmatic advertising ecosystem, influencing purchasing and sales decisions while also setting auction rules [4][7] - The company's self-preferencing practices, such as exclusive interfaces and proprietary data streams, hinder competitors' access to advertising space [7][10] Group 2: Recommendations for Structural Changes - The study recommends targeted structural unbundling, suggesting that Alphabet should cease managing advertising budgets for other website operators to eliminate conflicts of interest [9][11] - Specifically, Alphabet would need to divest its Display & Video 360 bidding platform while retaining Google Ads for its own inventory [10][11]
用户刷广告,平台赚钞票!揭秘大厂如何指导APP规避监管
21世纪经济报道· 2025-07-08 13:49
Core Viewpoint - The article discusses the complexities and challenges within the internet advertising ecosystem, particularly focusing on the role of aggregation advertising platforms and the emerging gray market practices that exploit these systems for profit [2][3][10]. Group 1: Internet Advertising Ecosystem - The internet advertising industry is characterized by a significant disparity between user experience and advertising practices, with many apps employing aggressive advertising techniques that can frustrate users [1][2]. - Aggregation advertising platforms, such as Tencent's Youlianghui and Baidu's Baiqingting, control the advertising resources and push ads through SDKs integrated into apps, often leading to collusion between app developers and these platforms [2][6][10]. - The SDKs used by these platforms can manipulate app behavior to increase ad exposure, such as delaying the appearance of close buttons or triggering ads through minor device movements [2][6][11]. Group 2: Gray Market Practices - A gray market has emerged around the aggregation advertising ecosystem, where individuals create shell apps to exploit advertising revenue through deceptive practices, claiming high returns on minimal investment [2][12][16]. - These gray market operators often promise quick profits by leveraging low-cost user acquisition strategies, targeting demographics such as students and retirees to generate ad views [15][16]. - The business model of these gray market apps relies on a cycle of creating short-lived applications that continuously recycle user bases to maintain ad revenue [17][18]. Group 3: Regulatory Challenges - Regulatory bodies have attempted to address the issues of misleading ad practices, but the effectiveness of these measures is limited, as many guidelines lack enforceability [11][12]. - The focus of regulation is shifting from just the apps to the underlying technology of the SDKs that control ad behavior, indicating a deeper scrutiny of the advertising ecosystem [11][12]. - Despite regulatory efforts, the gray market continues to thrive due to the high profitability of the advertising industry, with operators constantly adapting to circumvent restrictions [18].
用户刷广告 平台赚钞票,揭秘大厂如何指导APP规避监管
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-08 12:08
Core Viewpoint - The article highlights the complexities and challenges within the internet advertising ecosystem, particularly focusing on the collusion between app developers and aggregation advertising platforms, which distorts market rules and creates an advertising bubble [3][4][11]. Group 1: Internet Advertising Ecosystem - The internet advertising industry is characterized by a significant disparity between user experience and revenue generation, with many apps relying heavily on aggregation advertising platforms for income [9][11]. - Aggregation advertising platforms, such as Tencent's Youlianghui and Baidu's Baiqingting, consolidate various advertising resources and control the ad push within apps through SDKs, leading to potential collusion with app developers [3][11][12]. - The SDKs used by these platforms can manipulate user interactions, such as triggering ads through device sensors, which raises concerns about user experience and regulatory compliance [6][12][13]. Group 2: Developer and Platform Dynamics - App developers often face pressure to maximize ad revenue, leading to a compromise in user experience, which can negatively impact long-term user retention [9][11]. - The relationship between app developers and aggregation platforms is dynamic, with larger apps having more negotiating power compared to smaller ones [10][11]. - Developers may adjust parameters to increase ad click-through rates, often in collaboration with SDK providers, which can lead to regulatory scrutiny [12][19]. Group 3: Gray Market Operations - A gray market has emerged around the aggregation advertising ecosystem, where entities exploit SDK rules to create shell apps that generate revenue through ad placements [3][14][15]. - These gray market operations often promise high returns with minimal investment, attracting individuals to participate in potentially unethical practices [2][17]. - The gray market leverages low-cost labor, such as students and retirees, to consume ads, thus sustaining a cycle of revenue generation for both the gray market operators and the aggregation platforms [17][18].