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上线23天累计用户破4亿 高德扫街榜做对了什么?| 商业快评
Sou Hu Cai Jing· 2025-10-09 16:32
众所周知,许多开了十几年的夫妻店、胡同老馆子,因不会做线上推广而长期被埋没。传统平台存在大量水军刷好评、买排名现象,而扫街榜的算法使 得"刷数据"成本极高——没人会为了刷分真的反复导航、到店、停留消费。这极大提升了榜单的公信力。应该说,扫街榜的每一次"导航前往",都是一 次"用脚投票"。扫街榜通过真实行为数据,让这些"回头客多、专程前往"的小店自动浮现。 结合支付宝芝麻信用体系,对用户评价进行信用加权,低信用用户的评论权重低,进一步过滤虚假内容,大大提升了榜单可信度。 例如,广西北海的"越 乡小厨"因真实导航数据上榜后客流增长300%,验证了行为数据的可信度。 随着旅游从"打卡式"转向"深度体验",用户更依赖"本地人真实选择"。扫街榜通过数据挖掘呈现"本地人常去"与"游客偏好"的差异(如北京鸽子窝与香港 华嫂冰室的双向推荐),满足了用户对"真实在地体验"的追求。由此,扫街榜也重建了整个餐饮信用体系,从"拼流量、拼推广预算"回归到"拼口味、拼 服务、拼口碑",推动行业向良性竞争发展。 "用脚投票"、"用行为数据代替刷分评价",这是扫街榜最根本的差异化优势,也是它能赢得用户信任的关键。呼应了公众对"反流量套路"" ...
AI化后的高德,做本地生活更得心应手了
Feng Huang Wang· 2025-09-26 07:07
Core Insights - Gaode has launched significant initiatives in the local lifestyle sector, including the "Street Ranking" product and the "Fireworks Good Store Support Plan," backed by a subsidy of 1 billion [1][12] - The company has seen a remarkable increase in merchant registrations, with a 631% rise in new restaurant merchants on a single day following the announcement of a one-year free entry fee [1][13] - The integration of AI technology has played a crucial role in enhancing Gaode's service offerings and user engagement, transforming the platform into a more intelligent and user-centric service [2][12] Local Lifestyle Initiatives - Gaode's recent measures include waiving the one-year entry fee for all restaurant merchants and providing various support services such as traffic subsidies and dedicated customer service [1][12] - The launch of the "Street Ranking" product aims to provide a more authentic and reliable ranking system for local businesses, utilizing real user behaviors for scoring [8][11] AI Integration - The introduction of the AI-native map application, Gaode Map 2025, has shifted the platform's logic from users searching for services to services finding users [2][12] - Gaode's AI capabilities allow for personalized recommendations based on user behavior and preferences, significantly enhancing user experience and engagement [7][12] Market Impact - The rapid increase in merchant registrations indicates a strong market response to Gaode's initiatives, with many businesses eager to capitalize on the upcoming National Day holiday [13] - Gaode's unique data capabilities and AI technology position it to meet previously unmet user demands, fostering a positive cycle of supply and demand in the local lifestyle market [12][13]