来源：环球网 "过去扫街榜解决了'这家店好不好'的问题，但用户决策链路上仍存在'最后一公里'的信任缺口。"孙冲 解释道，"比如门头好不好找、环境到底怎么样、网上的照片是否真实……这些是图文难以完全填补 的。" 飞行街景的推出，标志着高德扫街榜从解决"信不信"升级到解决"真不真"。 【环球网科技报道 记者 李文瑶】"今天大家看到的，不是一个酷炫的功能，而是我们和用户之间搭建的 桥梁。"1月7日高德飞行街景产品经理孙冲在接受记者采访时，这样定义刚刚高德地图发布的"飞行街 景"功能。 当天，高德扫街榜正式宣布上线100天后的三大升级：依托自研世界模型推出全球首个"飞行街景"，实 现从空中俯瞰到店内实景的无缝体验；推出应季、应时、应地的动态榜单体系；引入好友关系与个人建 榜功能。 如果说100天前的高德扫街榜还只是一个"用脚投票"的美食榜单，那么今天，从整体的升级趋势来看， 它正在成为一个覆盖"吃喝玩乐"全场景的本地生活超级入口。 飞行街景：从"信不信"到"真不真" 在当天的发布会中，高德CEO郭宁曾展示了一段视频：视角如飞鸟般从城市上空俯冲而下，掠过街道， 精准降落在某家餐馆门口，随后"飞"入店内，一览环境、座位甚 ...

众所周知，许多开了十几年的夫妻店、胡同老馆子，因不会做线上推广而长期被埋没。传统平台存在大量水军刷好评、买排名现象，而扫街榜的算法使 得"刷数据"成本极高——没人会为了刷分真的反复导航、到店、停留消费。这极大提升了榜单的公信力。应该说，扫街榜的每一次"导航前往"，都是一 次"用脚投票"。扫街榜通过真实行为数据，让这些"回头客多、专程前往"的小店自动浮现。 结合支付宝芝麻信用体系，对用户评价进行信用加权，低信用用户的评论权重低，进一步过滤虚假内容，大大提升了榜单可信度。 例如，广西北海的"越 乡小厨"因真实导航数据上榜后客流增长300%，验证了行为数据的可信度。 随着旅游从"打卡式"转向"深度体验"，用户更依赖"本地人真实选择"。扫街榜通过数据挖掘呈现"本地人常去"与"游客偏好"的差异（如北京鸽子窝与香港 华嫂冰室的双向推荐），满足了用户对"真实在地体验"的追求。由此，扫街榜也重建了整个餐饮信用体系，从"拼流量、拼推广预算"回归到"拼口味、拼 服务、拼口碑"，推动行业向良性竞争发展。 "用脚投票"、"用行为数据代替刷分评价"，这是扫街榜最根本的差异化优势，也是它能赢得用户信任的关键。呼应了公众对"反流量套路"" ...

Core Insights - Gaode has launched significant initiatives in the local lifestyle sector, including the "Street Ranking" product and the "Fireworks Good Store Support Plan," backed by a subsidy of 1 billion [1][12] - The company has seen a remarkable increase in merchant registrations, with a 631% rise in new restaurant merchants on a single day following the announcement of a one-year free entry fee [1][13] - The integration of AI technology has played a crucial role in enhancing Gaode's service offerings and user engagement, transforming the platform into a more intelligent and user-centric service [2][12] Local Lifestyle Initiatives - Gaode's recent measures include waiving the one-year entry fee for all restaurant merchants and providing various support services such as traffic subsidies and dedicated customer service [1][12] - The launch of the "Street Ranking" product aims to provide a more authentic and reliable ranking system for local businesses, utilizing real user behaviors for scoring [8][11] AI Integration - The introduction of the AI-native map application, Gaode Map 2025, has shifted the platform's logic from users searching for services to services finding users [2][12] - Gaode's AI capabilities allow for personalized recommendations based on user behavior and preferences, significantly enhancing user experience and engagement [7][12] Market Impact - The rapid increase in merchant registrations indicates a strong market response to Gaode's initiatives, with many businesses eager to capitalize on the upcoming National Day holiday [13] - Gaode's unique data capabilities and AI technology position it to meet previously unmet user demands, fostering a positive cycle of supply and demand in the local lifestyle market [12][13]