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商场运营,就该带点孩子气
3 6 Ke· 2025-12-15 02:55
这两天,各种LED屏堆起来的圣诞树,突然在社交平台刷了屏。 它们不梦幻、不奢华,只是用一堆再寻常不过的东西——加班的聊天记录、忙到飞起的表情包、扎心又好笑的提示语……把一年到头被 KPI 追赶的成年 人的情绪,轻轻戳了个洞。 不那么刻意的精致,甚至还带着点自嘲的"糙感",可就是这份不装,甚至有点孩子气的态度,轻而易举地击中了那么多成年人。 越观察线下商业,我们越会发现:真正让人愿意停留的商场,都在做同一件事——让运营团队带点孩子气,让空间重新长出人与人之间的温度。 成年人式运营:精准得有点冰冷 我们得承认,成年式的运营功底是商场的压舱石。标准化服务让人放心,精准的业态配比能减少出错,高效促销总能完成KPI——这些硬功夫撑得起商场 的基本盘。 可问题也在这儿:当控风险、追效率成了唯一指挥棒,运营就变成了精准却冰冷的流水线,把最该有的人气和温度给弄丢了。 当越来越多的领导在大会小会上反复高喊着我们要重视消费者的"情绪价值",我们的运营方式和考核指标,真的随之而改变了吗?或许,成年人式的运营 思维里,仍然藏着三个看不见的堵点: 一、数据至上,也是看不见的疲惫 现在不少商场的操作显得有点刻舟求剑了:看到亲子客群增长的 ...
5 Value Stocks With Compelling Price-to-Sales Ratios & Growth Ahead
ZACKS· 2025-11-19 17:26
Core Insights - Investing in stocks based on valuation metrics, particularly the price-to-sales (P/S) ratio, can identify opportunities with strong upside potential, especially for unprofitable or early-stage companies [1][2][10] - Low P/S stocks often trade below their intrinsic value, making them attractive for investors seeking growth at a discount [3][6] - The P/S ratio is preferred over the price-to-earnings (P/E) ratio due to its reliability, as sales are harder to manipulate than earnings [7][10] Company Highlights - **Hamilton Insurance Group, Ltd. (HG)**: Operates in specialty insurance and reinsurance, benefiting from strong execution and a clear growth roadmap. The company has a Zacks Rank 1 and a Value Score of A, with gross premiums written rising significantly [12][13] - **Macy's Inc. (M)**: Undergoing a transformation through its "Bold New Chapter" program, focusing on digital initiatives and omnichannel retailing. The company has a Zacks Rank 2 and a Value Score of A [14][15] - **Cognizant Technology Solutions (CTSH)**: A leading professional services company with strong growth in Health Sciences and Financial Services. The acquisition of Belcan is enhancing its portfolio, and it holds a Zacks Rank 2 with a Value Score of A [16][17] - **PCB Bancorp (PCB)**: Offers a range of banking products and services, with a focus on small and medium-sized businesses. The company has a Zacks Rank 2 and a Value Score of A, positioning it for sustained growth [18][19] - **PRA Group (PRAA)**: Engaged in the purchase and management of non-performing loans, benefiting from strategic acquisitions and a positive purchasing environment. The company has a Zacks Rank 2 and a Value Score of A [20][21]
首发“趣”长沙!长沙市2025年中秋国庆假期重点促消费活动启动
Sou Hu Cai Jing· 2025-09-26 13:01
Core Viewpoint - The "首发长沙" consumption season has been launched to stimulate consumer spending during the National Day holiday, featuring various promotional activities and new store openings in Changsha [3][9]. Group 1: Consumption Promotion Activities - The "首发长沙" consumption season includes six major themed activities aimed at enhancing consumer engagement and excitement during the holiday [3]. - A significant highlight is the "国庆放价 驾享星城" automotive promotion, offering consumers the chance to win a cash prize of 49,999 yuan when purchasing new cars [6]. - The event will also feature a car exhibition and promotional activities throughout October, with a total investment of 8 million yuan to benefit consumers [6]. Group 2: New Store Openings and Experiences - The launch of the first "会展+奥莱" complex, Shanshan Outlets, and the first city duty-free store in Changsha marks a significant development in the local retail landscape, attracting thousands of visitors [3][5]. - The city has introduced 46 unique flagship stores in the Tianxin District, enhancing the shopping experience and contributing to the local economy [5]. Group 3: Cultural and Entertainment Integration - The "一票畅享" ticket economy initiative allows consumers to enjoy discounts at over 120 businesses by presenting event tickets, linking entertainment with shopping [7]. - Various cultural events, including concerts and sports, are integrated into the consumption season, promoting a vibrant atmosphere and encouraging spending [8]. Group 4: Financial Support and Incentives - Banks are offering tailored consumer loan activities to reduce financial burdens for residents, covering key areas such as automotive purchases and home improvements [8]. - The overall strategy aims to create a comprehensive consumption promotion system that caters to diverse consumer groups and integrates financial resources with local characteristics [9].