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运河观察|一趟列车如何“跑”出文旅消费新图景?
Sou Hu Cai Jing· 2025-08-29 12:11
Core Viewpoint - The development of tourist trains in China is significantly enhancing travel experiences, boosting tourism, and stimulating local economies through tailored travel options and increased passenger flow [1][2][8]. Group 1: Tourist Train Operations - The tourist train from Jiangxi Shangrao to Heilongjiang Taha connects over 30 scenic spots across five provinces, operating a flexible schedule based on market demand [1]. - Since August, an average of one tourist train has been launched weekly to Taha, with a total of 12 trains transporting 8,982 passengers from Jiangxi and Fujian provinces [1]. - Nationally, over 500 tourist trains have been operated since the summer transportation period began [1]. Group 2: Targeted Demographics - The "Silver Travel Train" is specifically designed for elderly customers, addressing their unique travel needs and preferences [2][3]. - The "Enjoy Longjiang Silver Travel Train" has been launched after modifications to enhance accessibility for older passengers, contributing to the tourism economy in Heilongjiang [3]. Group 3: Economic Impact - The Alshan National Forest Park has received 85 tourist trains this year, bringing approximately 23,000 visitors and generating over 25 million yuan in local consumption [5]. - The city of Taining has seen a 13.6% increase in tourist numbers, reaching 5.01 million visitors in the first half of 2025, with total tourism revenue growing by 17.8% to 4.009 billion yuan [7]. - The introduction of "Su Super" fan trains has successfully transported nearly 30,000 fans to matches, showcasing the integration of sports and tourism [7]. Group 4: Market Potential - The tourist train market in China is still in its developmental phase, with significant potential for growth driven by an expanding elderly demographic and increasing cultural tourism consumption [8].
财经聚焦|旅游列车,“跑”出文旅消费新图景
Sou Hu Cai Jing· 2025-08-26 16:32
Core Insights - The tourism train service is gaining popularity, connecting scenic spots and boosting travel consumption across multiple provinces in China [1][6][10] - The service is tailored to meet the needs of various demographics, including senior citizens, with customized travel plans and flexible routes [2][11] - The integration of tourism and railway services is enhancing local economies, particularly in tourist destinations like Alshan and Tai Ning [6][10][11] Group 1: Tourism Train Operations - The Y432/3 tourism train connects over 30 scenic spots across five provinces, operating a flexible schedule based on market demand [1] - Since August, an average of one train has been launched weekly to Tahe, with a total of 12 trains transporting 8,982 passengers from Jiangxi and Fujian provinces [1] - Nationally, over 500 tourism trains have been launched since the summer travel season began [1] Group 2: Targeted Demographics - The "Silver Travel Train" is specifically designed for elderly travelers, addressing their unique needs and preferences [2] - The "Enjoy Longjiang Silver Travel Train" was launched after modifications to enhance accessibility for older passengers [2] Group 3: Economic Impact - Alshan National Forest Park has received 85 tourism trains this year, bringing approximately 23,000 visitors and generating over 25 million yuan in local consumption [7] - Tai Ning has seen a significant increase in tourist numbers, with 5.01 million visitors in the first half of 2025, a 13.6% increase year-on-year, and a total tourism revenue of 4.009 billion yuan, up 17.8% [10] - The "Su Super" league has led to the operation of 31 fan trains, transporting nearly 30,000 fans, showcasing the potential for sports tourism integration [11]