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元旦假期消费盘点:“情绪价值”成增长密码
Xin Hua She· 2026-01-04 09:19
全国约5.9亿人次顺畅出行;人们身穿汉服在古城景区体验沉浸式跨年;外国游客排长队竞相"扫 货"……2026年元旦假期,天南海北的热闹场景,勾勒出一幅热气腾腾的假日消费画卷,折射中国经济 的活力与热度。 出行畅:约5.9亿人次出行,旅途体验更舒心 "中国速度"重新定义距离:随着西延高铁开通运营,西安到延安的通行时间缩短至约1小时,中国 高铁运营里程突破5万公里。 "假期和爱人带孩子来看壶口瀑布,高铁开通后方便了很多。"来自西安的游客莫先生说。 发达的交通激活沿线经济。全长299公里的西延高铁,串联起西安、渭南、铜川、延安4市19县区, 辐射黄帝陵、壶口瀑布等知名景区。数据显示,西延高铁开通后,黄河壶口瀑布景区日均接待游客量增 长165%。 路网越织越密,旅途更加通达,流动中国在假日中尽显生机活力。 交通运输部数据显示,元旦假期3天,全社会跨区域人员流动量预计约5.9亿人次,日均约1.98亿人 次。假日期间,滴滴打车需求同比上涨31%,在"跨年夜"打车高峰时期,平均每分钟叫车需求突破18.9 万单。 "请了几天年假,加上元旦假期正好凑够一周,带着家人去新疆玩一趟。"山西太原的崔女士对记者 说。 元旦期间,不少人选 ...
新场景点燃新需求 “情绪价值”成增长密码——元旦假期消费市场盘点
Xin Hua She· 2026-01-03 12:56
Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year holiday, averaging about 198 million trips per day [2] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitors to the Hukou Waterfall scenic area [2] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [2][3] Group 2: Tourism and Cultural Experiences - The emphasis on "experience" and "ceremony" in cultural tourism was highlighted, with a 125% year-on-year increase in searches related to New Year travel [4] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday [6] - The trend of "emotional experience" in consumer behavior reflects a shift from material satisfaction to more personalized and diverse demands in cultural tourism [4] Group 3: Consumer Spending and Retail - The introduction of the "National Subsidy" program led to a significant increase in consumer spending on home appliances, with foot traffic in stores rising by 110% during the holiday [7] - The "China Shopping" trend gained momentum, with foreign tourists increasingly participating in shopping experiences across various cities [8] - The Ministry of Commerce emphasized the importance of ensuring market supply and stable prices during the holiday season, with plans for promotional activities to boost consumption [8]
突破5万公里!中国高铁持续升级 接下来要追求的是什么?
Xin Lang Cai Jing· 2025-12-27 00:10
突破5万公里背后的意义是什么? 中国铁路经济规划研究院规划所所长马波涛:这意味着,我国高铁无论是路网规模还是质量和装备现代 化水平都有明显的提升,也进一步巩固了世界领跑的优势,运输产品供给和服务水平持续提升,产业带 动和经济辐射效应显著增强,老百姓的出行体验不断完善。 500公里半径一两小时就能通达,比如我从北京回潍坊,坐车两个多小时就到家了。1000公里跨区域城 市间,像北京至上海,当天就能往返。2000公里,像北京至广州,实现了朝发夕至。像双城生活、周末 出游都成了家常便饭。 高铁成了亮丽的国家名片和中国式现代化的生动缩影,"高铁创造美好生活""坐着高铁看中国"成了广泛 的共识。 5万公里高铁网对沿途地区百姓的发展和生活有什么影响? (来源:中国宁波网) 中国铁路经济规划研究院规划所所长马波涛:我国高铁发展始终是为了人民群众能够过上美好的生活, 从我们规划上来看,都要统筹经济发达地区和老少边及脱贫地区的需要。 转自:中国宁波网 12月26日,西延高铁正式开通运营,陕北革命老区迈入"高铁时代"。至此,中国高铁运营里程突破5万 公里。从2008年首条高速铁路,京津城际开通至今,中国高铁实现了从无到有、从追赶到 ...
旅客量5年激增205%!包银高铁全线贯通再扩银川“文旅朋友圈”
Zhong Guo Jing Ji Wang· 2025-12-22 09:22
Core Viewpoint - The completion of the Bao-Yin High-Speed Railway is expected to significantly enhance the transportation network in Yinchuan, promoting high-quality development in the cultural and tourism sectors of the region [1][2]. Group 1: Impact on Transportation and Tourism - The Bao-Yin High-Speed Railway is described as a "golden link" for the high-quality development of Yinchuan's cultural tourism, facilitating travel for local communities and reshaping the tourism landscape [1]. - Passenger volume at Yinchuan Station is projected to increase from 4.11 million in 2019 to 12.57 million by 2024, representing a growth of 205%, highlighting the railway's impact on travel demand [1]. - The railway will expand the customer market radius, attracting tourists from regions like Beijing-Tianjin-Hebei and the Yangtze River Delta, and creating a "2-hour tourism circle" with nearby cities [1]. Group 2: Strategic Planning and Development - Yinchuan is actively planning "high-speed rail + cultural tourism" integration projects, leveraging the railway's convenience to enhance red tourism and immersive film experiences [2]. - The development of wine tourism, unique rural accommodations, and intangible cultural heritage workshops along the railway will create new opportunities for the tourism industry [2]. - The city aims to foster a new model of integrated cultural tourism development that connects urban and rural areas, promoting a comprehensive and collaborative industry landscape [2]. Group 3: Consumer Engagement and Marketing - In anticipation of the high-speed rail passenger influx, Yinchuan's tourism department is preparing to cultivate new consumer experiences, including winter discounts and themed travel routes [1]. - Initiatives like the "Le Gou Yinchuan" brand are being developed to attract and retain visitors, enhancing the overall tourism experience [1].
铁路客流创新高
Jing Ji Ri Bao· 2025-12-18 22:11
Core Insights - The railway sector in China has achieved a record high of 4.28 billion passenger trips from January to November this year, marking a year-on-year increase of 6.6% [1] Group 1: Passenger Transport Performance - The impressive passenger transport data reflects the results of market-oriented reforms and innovative services implemented by the railway sector to actively create demand and stimulate consumption potential [1] - Various themed special trains have been launched, and services such as "slow trains" have been upgraded to ensure livelihood support, while the international train network has been intensified to meet diverse needs [1] Group 2: Service Enhancements - The introduction of unique services like "snow gear convenience travel" has improved the travel experience for passengers [1] - To sustain the momentum of railway passenger transport in stimulating economic vitality, collaborative efforts from multiple parties are necessary [1] Group 3: Strategic Recommendations - Relevant departments are encouraged to promote the deep integration of "high-speed rail + cultural tourism" and implement cross-regional discount policies to convert transportation advantages into economic drivers [1] - The utilization of big data for precise capacity allocation and the standardization of services such as themed trains and quiet carriages are recommended [1] - Local governments should further optimize transportation connections and commercial support to effectively retain passenger flow [1]
江苏铁路今年客发量再破3亿
Xin Hua Ri Bao· 2025-12-10 21:54
暑期运输持续高位运行。今年7月至8月,江苏铁路暑运共发送旅客6412万人次,创历年新高,日均发送 103.4万人次,首次破百万大关,是长三角地区唯一达成此目标的省份。8月13日至25日,连续13天单日 客发量超过百万人次。 "苏超"赛事带动效应显著。江苏铁路依托密集的高铁网络,协同运输单位与地方体育、交通、文旅等部 门,精准制定运力保障方案,有序开行球迷专列,推动"高铁+文旅"深度融合。赛事期间,累计开行"苏 超"球迷专列58列,服务近5万名球迷便捷出行。 当前,江苏各地初冬景浓。自11月27日起,省铁路部门推出"畅游沪宁杭"等旅游计次票,以"一次购 买、分段使用、15天有效"的灵活模式,为旅客打造更便捷、个性化的铁路出行新体验。12月5日,还开 行上海至泰州3天2晚旅游首发专列,方便旅客一站式体验"苏超"冠军之城。 本报讯(记者田墨池)记者日前从省铁路集团获悉,截至11月29日,江苏铁路今年客发量破3亿人次,较 去年提前19天实现年度目标,并标志着其年客发量连续第二年站稳3亿台阶。 今年以来,江苏铁路客运量保持快速增长态势,法定节假日客运量屡创新高,春运、暑运等长效运输周 期同样保持高位运行,加上"苏超"赛 ...
江苏铁路客发超3亿 较去年提前了19天
Yang Zi Wan Bao Wang· 2025-12-02 08:37
Core Insights - Jiangsu Railway has achieved a cumulative passenger volume of 301.26 million this year, surpassing 300 million for the third consecutive year, and doing so 19 days earlier than last year [1] - The railway has set multiple records during major holidays, with significant increases in passenger traffic during the Qingming, May Day, Dragon Boat, and National Day holidays [1] - The summer transportation period saw an average daily passenger volume exceeding 1 million for the first time, with a total of 64.12 million passengers during July and August [1] - The popularity of the "Su Super" football league has led to the operation of 58 special trains for fans, facilitating the integration of high-speed rail with cultural and tourism activities [1] Passenger Volume Records - Jiangsu Railway's passenger volume during the May Day holiday reached 9.47 million over seven days, nearly matching the permanent population of Nanjing [1] - The National Day and Mid-Autumn Festival holiday saw over 10 million passengers, ranking first among the three provinces and one city in the Yangtze River Delta [1] - The highest single-day passenger volume record was set on April 6, with 1.58 million passengers [1] Summer Transportation Performance - The summer transportation period in Jiangsu Railway recorded a total of 64.12 million passengers, marking a historical high [1] - Daily average passenger volume during this period was 1.034 million, making Jiangsu the only province in the Yangtze River Delta to achieve this milestone [1] - A streak of 13 consecutive days with single-day passenger volumes exceeding 1 million was observed from August 13 to August 25 [1] Cultural and Tourism Integration - The "Su Super" football league has gained significant popularity, prompting Jiangsu Railway to collaborate with local sports, transportation, and tourism departments [1] - The railway has implemented targeted capacity plans to support fan travel, successfully operating 58 special trains for approximately 50,000 fans [1] - This initiative reflects a deeper integration of high-speed rail services with cultural and tourism activities in the region [1] Autumn Tourism Outlook - As autumn approaches, popular tourist destinations in Jiangsu are experiencing peak viewing periods, contributing to increased railway passenger volumes [2] - The railway department is coordinating efforts to ensure safe and orderly travel for passengers, aiming for a successful conclusion to the annual passenger transport [2]
沪宁沿江高铁开通两周年:“黄金通道”绘就民生与发展共赢新图景
Jiang Nan Shi Bao· 2025-09-29 07:25
Core Insights - The article highlights the successful operation of the Huning Yangtze River High-Speed Railway over the past two years, emphasizing its role in enhancing regional collaboration and improving transportation efficiency, with over 30 million passengers transported [1][7] Passenger Flow Growth - The Jiangyin Station has achieved over 10 million passengers since its opening, showcasing the growing appeal of the Huning Yangtze River High-Speed Railway [2] - Daily passenger volume has increased from 34,000 to 47,000, marking a 38% growth, with projections indicating a peak of 54,000 during the 2025 summer transport period, significantly surpassing the national growth rate of 4.7% [2] Capacity Upgrade - The number of scheduled trains has increased from 38 to 50, representing a capacity increase of over 31%, with further enhancements planned for 2025 [3] - New commuter trains have been introduced to better serve the needs of cross-city commuters, improving travel convenience and efficiency [3] Service Innovation - The railway company is exploring a "High-Speed Rail +" model, integrating tourism and transportation services, such as discounts for scenic spots with high-speed rail tickets [4] - Customized services like the "Su Chao" fan train and educational travel trains have been launched to enhance passenger experience [5] Economic Transformation - The Huning Yangtze River High-Speed Railway has become a catalyst for regional economic development, linking several key cities and contributing to a significant portion of the national GDP [6] - The railway facilitates collaboration between local industries and major cities, enhancing economic growth and resource allocation [6] Future Outlook - The railway is positioned as a vital component for the high-quality integrated development of the Yangtze River Delta, with ongoing improvements in service and connectivity expected to yield further benefits [7]
梅龙高铁运营一周年
Shen Zhen Shang Bao· 2025-09-15 03:31
Core Insights - The Meilong High-Speed Railway has transported a total of 8.8 million passengers in its first year of operation, averaging over 24,000 passengers daily [1] - The railway has significantly enhanced the flow of people, goods, and capital between the eastern Guangdong region and the Greater Bay Area, serving as a "golden channel" for regional collaborative development [1] - In the first half of 2025, Meizhou city received 5.72 million tourists, generating a tourism revenue of 4.99 billion yuan, reflecting a year-on-year growth of 13.4% and 15.3% respectively, indicating the railway's positive impact on local economic development [1] - The Meilong High-Speed Railway is a crucial part of the national "eight vertical and eight horizontal" high-speed rail network, reducing travel times from Meizhou to Guangzhou and Shenzhen to 91 minutes and 108 minutes respectively, facilitating a "two-hour economic living circle" [1] Industry Development - Leveraging the advantages of high-speed rail, regions like Meizhou and Heyuan are actively developing the "high-speed rail + cultural tourism" industry, further promoting intangible cultural heritage, red tourism, and hot spring resources [2] - Meizhou West Station has improved "last mile" services by coordinating with local attractions to provide direct bus services to sites such as the Chinese Hakka Museum and Ye Jianying's former residence, enhancing the travel experience for passengers [2] - Travelers from Hong Kong have found it convenient to visit Meizhou, with travel times from Hong Kong West Kowloon Station to Meizhou taking just over two hours [2]
从“运输干线”到“消费引擎”:京沪高铁公司的价值重估
Zheng Quan Ri Bao Wang· 2025-09-12 08:41
Core Viewpoint - The Beijing-Shanghai High-Speed Railway (京沪高铁) is not only a transportation line but also a significant economic corridor that enhances the flow of talent, resources, and information between major economic regions in China, showcasing a unique business model and strong profitability that surpasses traditional infrastructure and public utilities [1][2]. Group 1: Economic Impact and Consumer Demand - The Beijing-Shanghai High-Speed Railway connects seven provinces and municipalities, accounting for over 30% of China's GDP, creating a stable customer base due to high business, tourism, and commuting traffic [2][3]. - In 2024, the total number of passengers transported by China's high-speed rail is expected to exceed 3.2 billion, representing over 75% of total railway passenger volume, with the Beijing-Shanghai line being a leader in this sector [2][3]. Group 2: Business Model and Revenue Generation - The company has implemented a dynamic pricing strategy for tickets, which has improved operational efficiency and aligns pricing more closely with consumer goods market logic, resulting in second-class ticket prices being over 20% lower than average economy class airfares [2][3]. - The company has a high gross margin of over 45% and a net margin of around 25%, indicating a profitability level comparable to high-quality consumer enterprises [5][6]. Group 3: Cash Flow and Shareholder Returns - The company's operating cash flow rebounded from 6.8 billion yuan in 2022 to 21.08 billion yuan in 2023, with expectations to maintain over 20 billion yuan in 2024, demonstrating strong cash flow generation capabilities [3][5]. - The dividend payout has been increasing, with total dividends reaching 5.479 billion yuan in 2023 and projected to be 5.783 billion yuan in 2024, reflecting a commitment to shareholder returns [5][6]. Group 4: Future Growth Potential - The company is expected to benefit from the further marketization of ticket pricing, with potential price increases of up to 30% during peak seasons, which could enhance profitability [7][9]. - The ongoing development of the high-speed rail network and national strategies like the Yangtze River Delta integration will continue to drive demand and enhance the company's core position in the rail network [7][8]. - New technologies, such as the next-generation high-speed trains, will improve operational efficiency and passenger experience, supporting future growth [7][8].