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财经聚焦|旅游列车,“跑”出文旅消费新图景
Sou Hu Cai Jing· 2025-08-26 16:32
一趟列车,如何串联美景、带火文旅、拉动消费? "随手一拍就是大片,根本不需要滤镜!"Y432/3次旅游专列上,旅客崔思行挑选了10多张照片,配上简短的文案在社交媒体发布,不一会儿就收到几十个点 赞。今年读大二的崔思行,喜欢用镜头记录旅行点滴,全网各平台累计拥有十几万粉丝,"这条线路景点多、风景美,出片还不累"。 这趟江西上饶始发开往黑龙江塔河的旅游专列,一线多点、一站一停,14天的旅程将河北、内蒙古、黑龙江等5个省份30多个景点串联起来,全程"车随人 走、昼游夜行",备受旅客青睐。 8月2日,旅客在哈尔滨火车站有序出站。新华社发(原勇 摄) 地处大兴安岭山脉中段的内蒙古阿尔山国家森林公园集原始森林、火山地貌、温泉冰雪和高山湿地于一体,是深受游客喜爱的生态旅游目的地。 "旅游专列对阿尔山景区的游客带动作用明显。"阿尔山国家森林公园营销部副部长刘宇介绍,由于阿尔山常规交通运力有限,旅游专列实现了从南方多个重 要客源城市到景区的直达连接,对长三角等远端市场形成了积极辐射,有效填补了游客输送的短板,为阿尔山带来了大量南方客源。 今年以来,阿尔山景区共接待各类旅游专列85列,接待专列游客约2.3万人次,带动景区内民宿、 ...
财经聚焦|旅游列车,“跑”出文旅消费新图景
Xin Hua Wang· 2025-08-26 15:22
一趟列车,如何串联美景、带火文旅、拉动消费? "随手一拍就是大片,根本不需要滤镜!"Y432/3次旅游专列上,旅客崔思行挑选了10多张照片,配上简短的文案在社交媒体发布,不一会 儿就收到几十个点赞。今年读大二的崔思行,喜欢用镜头记录旅行点滴,全网各平台累计拥有十几万粉丝,"这条线路景点多、风景美,出片还 不累"。 这趟江西上饶始发开往黑龙江塔河的旅游专列,一线多点、一站一停,14天的旅程将河北、内蒙古、黑龙江等5个省份30多个景点串联起 来,全程"车随人走、昼游夜行",备受旅客青睐。 "8月份以来,我们平均每周开行一列到塔河的列车,后期将根据市场需求动态调节开行方案,让更多游客搭乘我们的旅游专列饱览北国风 光。"南昌铁路旅游有限公司专列中心总监廖磊说,暑运以来,赣闽两省累计始发直通旅游专列12列,运送旅客8982人次。 今年暑运,万千旅客坐着火车去感受"诗和远方"。来自中国国家铁路集团有限公司的数据显示,暑运以来,全国铁路已累计开行旅游列车 500余列。 国铁集团客运部主任朱文忠表示,旅游列车可根据旅游团体行程需要,专门定制开行方案,具有路线灵活、多点串连、在途观光等特点和 优势,其中银发旅游列车是主要针对老 ...
助力老年游客乐享“诗和远方” 银发旅游列车开出新体验
Ren Min Ri Bao· 2025-07-31 23:37
Core Viewpoint - The article discusses the growing trend of "silver tourism" in China, highlighting the development of dedicated tourist trains for senior citizens, which cater to their specific needs and preferences, thereby promoting travel and consumption in the tourism sector [2][15]. Group 1: Market Demand and Trends - The Ministry of Commerce, the Ministry of Culture and Tourism, and the China National Railway Group have initiated a plan to establish a comprehensive silver tourism train product system by 2027, with an expected total of over 2000 trains operating this year [2][3]. - The silver tourism trains are designed to meet the demands of older travelers, offering multi-destination, slow-paced, and in-depth travel experiences, which are perceived as more convenient and cost-effective compared to self-driving trips [3][6]. Group 2: Route Planning and Customer Feedback - The routes for silver tourism trains are planned based on passenger feedback and seasonal characteristics, with adjustments made to meet the desires of travelers, such as adding popular destinations like Chongqing to itineraries [3][4]. - The railway companies actively solicit input from senior travelers and travel agencies to tailor routes and services, ensuring that the offerings align with customer preferences [3][4]. Group 3: Service Enhancements and Comfort - The silver tourism trains have undergone modifications to improve comfort and safety, including the addition of shower facilities, wider ladder steps for easier access to upper bunks, and enhanced electrical outlets for charging devices [7][9]. - The onboard experience is enriched with cultural activities, entertainment, and health services, such as the presence of on-board doctors to address medical needs [11][14]. Group 4: Economic Impact and Regional Development - The silver tourism trains are seen as a catalyst for regional economic growth, with local attractions offering discounts and incentives to attract older travelers, thereby boosting local tourism [17]. - The trains have successfully increased tourism traffic, with the "Panda Special Train" having operated 30 trips and received 13,300 visitors since its launch in April 2024, while other regional services have also reported significant passenger numbers [17].
助力老年游客乐享“诗和远方” 银发旅游列车开出新体验(人民眼·提振消费)
Ren Min Ri Bao· 2025-07-31 21:52
Core Insights - The article discusses the rise of "silver tourism trains" in China, aimed at elderly travelers, highlighting their growing popularity and the unique experiences they offer [2][5][15] Group 1: Market Demand and Growth - The Ministry of Commerce, the Ministry of Culture and Tourism, and the China National Railway Group have initiated a plan to establish a comprehensive silver tourism train product system by 2027, with an expected increase in the number of trains to over 2000 this year [2][3] - The silver tourism train market is responding to the needs of elderly travelers, with customized routes and services based on passenger feedback, leading to a significant increase in train operations [4][5][15] Group 2: Unique Features and Services - Silver tourism trains offer a slow-paced, multi-destination travel experience, which is more convenient and cost-effective compared to self-driving trips [6][3] - The trains are designed with elderly passengers in mind, featuring amenities such as wider ladders for easier access to upper bunks, multiple charging ports, and improved safety features [7][9] Group 3: Cultural and Culinary Experiences - The trains provide rich cultural activities, including performances and local cuisine, enhancing the travel experience for elderly passengers [11][13] - Adjustments in meal offerings cater to the dietary needs of elderly travelers, with healthier options being introduced [13][14] Group 4: Economic Impact and Regional Development - The silver tourism trains are contributing to local economies by increasing tourism and consumer spending in regions they visit, with local attractions offering discounts to elderly travelers [17][15] - The collaboration between railway operators and local tourism agencies is fostering a new wave of economic growth, as seen in the increased number of tourists and the positive reception of these services [17][15]
四川今年将引入首店1000家以上
Group 1 - Sichuan plans to introduce over 1,000 first stores and host more than 2,000 events such as product launches and exhibitions this year [1] - The "Shu Li An Yi" five-year action plan aims to cultivate new consumption scenarios, focusing on themes like tourism and cultural integration [1] - Chengdu is recognized as the third city in China for first stores, with various high-profile events taking place this year [1] Group 2 - Sichuan is developing targeted cultural and tourism products for different consumer groups, including a focus on the elderly with dedicated tourism trains [2] - The "Panda Tourism Special Train" brand is being promoted, with significant demand leading to over 80% pre-sale for the year [2] - The province will also target younger demographics by developing new consumption formats in esports, performing arts, and animation [2] Group 3 - The implementation of a 240-hour visa-free transit policy has led to a surge in inbound tourism, with a 59.9% increase in foreign visitors at Chengdu's airport [3] - Sichuan will enhance its retail environment by establishing product showcases and expanding the "immediate purchase and tax refund" policy [3] - The province aims to support both large enterprises and individual vendors through initiatives like the "Hundred Products Thousand Stores" plan to cultivate over 1,500 small shops [3]
用小店经济点亮四川安逸生活的“百城烟火” 丨锦绣天府·安逸四川 聚焦省委新闻发布会⑤
Sou Hu Cai Jing· 2025-06-18 06:48
Core Viewpoint - The Sichuan Provincial Government aims to transform its cultural and tourism resources into high-quality development advantages, focusing on boosting consumption in the cultural and tourism sectors [1] Group 1: Key Initiatives for Boosting Cultural and Tourism Consumption - The province will implement a five-year action plan to cultivate new consumption scenarios, targeting themes such as "Leisure in Sichuan" and "Delicious Sichuan," with an annual goal of creating 40 new consumption scenarios [3] - Sichuan plans to attract over 1,000 high-profile first stores and host more than 2,000 events related to first launches and exhibitions this year [3] - The province will enhance its offerings for senior travelers by expanding the supply of senior-friendly tourism trains, aiming to operate over 100 trains and serve more than 50,000 tourists annually [3] Group 2: Quality Consumption Activities and Atmosphere - Sichuan will organize seasonal themed consumption activities, including "Spring Awakening," "Cool Summer," "Golden Autumn Shopping," and "Warm Winter Enjoyment," with over 15,000 events planned for the second half of the year [4] - During the World Games, Sichuan will set up special product exhibition and sales venues, promoting local products and expanding the scope of tax refund policies for outbound tourists [4] Group 3: Policy Support and Business Development - The government will provide targeted support to various market operators, focusing on nurturing and expanding businesses that integrate commerce and tourism [5] - A three-year plan aims to cultivate over 1,500 small shops under the "Hundred Products, Thousand Stores" initiative, enhancing local economic vitality [5]
从就业增收到大宗消费升级!广州“八箭齐发”促消费 提振消费专项行动实施方案征求意见 围绕八大领域提出33项举措
Guang Zhou Ri Bao· 2025-06-13 19:15
Core Viewpoint - Guangzhou's recent proposal aims to stimulate consumer spending through a comprehensive action plan that includes 33 specific measures across eight key areas, focusing on employment, service quality, and consumption upgrades. Employment and Income Expansion - The plan emphasizes a dual approach to boost employment and expand property income, targeting a minimum employment rate of 70% for college graduates by July 2025 [5] - The minimum wage will be adjusted to 2500 yuan/month, and measures will be taken to ensure regular salary growth for workers [5] Full Lifecycle Support - The proposal includes a full lifecycle support system, aiming to provide 2.5 pediatric beds per 1,000 children and enhance maternal and child healthcare services [7] - It also plans to increase the number of ordinary high school admissions by 10,000 and improve educational access for migrant children [6][7] Service Consumption Upgrade - The initiative seeks to enhance service consumption by promoting local culinary and cultural tourism, and developing new consumption scenarios through online and offline integration [8] - It aims to support the elderly economy with initiatives like the "Lively Guangzhou" market and specialized travel routes for seniors [8] Bulk Consumption - The plan includes support for home renovations and upgrades, with a target of starting over 150 old residential community renovations by 2025 [10] - It also emphasizes the importance of second-hand vehicle sales and the implementation of convenient measures for consumers [10][11] Consumption Environment Improvement - The proposal outlines measures to enhance the consumer environment, including the establishment of at least 1,800 trustworthy consumption units and 500 stores with no-reason return policies by 2025 [13] - It also aims to facilitate the direct application for car purchase permits for individuals who have been unsuccessful in obtaining them after 72 attempts [13]
研判2025!中国老年旅游行业发展背景、市场现状及未来趋势分析:老年人口数量不断增加,老年旅游市场需求持续攀升[图]
Chan Ye Xin Xi Wang· 2025-06-13 01:19
Core Insights - The elderly tourism market in China is experiencing significant growth due to the increasing elderly population, with projections indicating that by the end of 2024, the population aged 60 and above will exceed 300 million, accounting for 22% of the total population [1][6][9] - The market size for elderly tourism is expected to reach 1.67 trillion yuan in 2024, reflecting a year-on-year growth of 18.8% [22] - Government policies are actively supporting the development of elderly tourism, including financial subsidies and tax incentives for tourism companies to create products and services tailored for the elderly [9][11] Industry Overview - Elderly tourism refers to the tourism industry targeting consumers aged 60 and above, characterized by a preference for in-depth travel experiences and longer trips [2][4] - The elderly tourism industry has developed a comprehensive supply chain encompassing accommodation, transportation, attractions, entertainment, and shopping [4] Market Demand - The increasing number of elderly individuals is driving demand for tourism services, with the elderly population's consumption patterns shifting from basic necessities to diverse areas such as cultural entertainment and health management [8][20] - In the consumption structure of the elderly demographic, leisure travel activities dominate, accounting for 57% of their spending [20] Policy Support - The Chinese government has introduced various policies to promote elderly tourism, including the launch of special tourism trains and the development of tourism products that cater to the elderly [9][11][12] - Local governments are also implementing initiatives to enhance elderly tourism, such as improving facilities for elderly travelers and promoting cultural and health tourism [12][13] Current Trends - The elderly tourism market is transitioning from a niche to a mainstream market, with elderly travelers now representing over 20% of the total tourism population [18] - The rise of the "self-care economy" is leading to increased willingness to spend on travel, with per capita domestic tourism expenditure reaching a historical high in 2024 [16][22] Future Outlook - The elderly tourism industry is expected to evolve towards diversification, high-end offerings, and personalized experiences, with a growing preference for slow-paced and experiential travel [24] - Technological advancements will play a crucial role in enhancing the travel experience for elderly consumers, with applications of AI and other technologies in monitoring safety and health during travel [24]
适应作息规律 解决出行焦虑 延长服务链条 银发旅游 如何适老又悦老?(深阅读·文旅新观察)
Ren Min Ri Bao· 2025-06-04 21:35
Core Insights - The article highlights the growing focus on senior tourism in China, driven by an aging population and increasing demand for quality leisure travel experiences [1] - Various government departments and organizations are promoting the development of senior-friendly travel services, including specialized train services and improved tourist facilities [1][2] Group 1: Senior Tourism Initiatives - The Chinese government has issued documents encouraging the expansion of senior tourism train services, reflecting a commitment to enhancing travel options for older adults [1] - By the end of the 14th Five-Year Plan, it is estimated that over 100 million low-age healthy seniors will have high travel rates and significant tourism spending [1] - The introduction of "Silver Travel Trains" aims to provide a hassle-free travel experience for seniors, including all-inclusive pricing for transportation, accommodation, and most attraction tickets [2][3] Group 2: Health and Safety Measures - Trains catering to senior tourists are equipped with medical supplies and health consultation services, ensuring a safe travel environment [3] - The Shanghai Railway Group is implementing modifications to train facilities to enhance accessibility for elderly passengers, such as adjusting thresholds and adding safety features [3] Group 3: Smart Tourism Solutions - Tourist attractions are adopting smart technology to assist older visitors, including real-time information systems and easy access to facilities [4][5] - The integration of smart security systems in tourist areas allows for quick recovery of lost items and enhances overall safety for senior tourists [7] Group 4: Customized Travel Products - Senior travelers are increasingly seeking personalized travel experiences that cater to their pace and health needs, leading to the development of specialized travel products [9][10] - The tourism industry is responding by offering accommodations with senior-friendly modifications and creating itineraries that emphasize slow travel and cultural immersion [10] - Local governments are actively promoting wellness tourism and community engagement activities to attract senior visitors, with a focus on enhancing the overall travel experience [10]
文旅市场需更懂银发族
Jing Ji Ri Bao· 2025-06-01 22:28
Core Viewpoint - Shanghai has launched a series of innovative measures to support and promote senior tourism, aiming to enhance the quality of travel experiences for the elderly and stimulate regional cultural tourism economic growth [1] Group 1: Market Demand and Demographics - In 2023, the number of senior tourists aged 60 and above reached 1.16 billion, accounting for over 20% of total domestic tourism [1] - By the end of 2024, the elderly population in Shanghai is projected to reach 5.7762 million, making up 37.6% of the total population, indicating a significant aging demographic with strong consumption capabilities [1] Group 2: Challenges in Senior Tourism - The cultural tourism market has traditionally focused on younger consumers, leading to issues such as a lack of diverse products, inadequate services, and age restrictions in the senior tourism sector [2] - The new generation of seniors has higher health levels and stronger purchasing power, seeking immersive cultural experiences and quality service rather than just price advantages [1][2] Group 3: Recommendations for Industry Improvement - The tourism industry needs to break stereotypes about the elderly market and develop more age-appropriate tourism products, such as integrating non-heritage experiences and social scenarios [2] - Service upgrades are essential, including the adaptation of cultural venue reservation systems and the provision of specialized insurance for senior tourists, creating a comprehensive service system [2][3] Group 4: Innovation and Future Directions - There is a need for product innovation by integrating cultural tourism with health and education, and developing themed travel routes [3] - The establishment of a service quality certification system for senior tourism and the promotion of cross-regional recognition of caregiver qualifications are crucial for building a robust senior tourism service network [3] - The senior economy is seen as a new industry track and a driving force for high-quality development in cultural tourism, emphasizing the importance of creating an inclusive and human-centered tourism ecosystem [3]