"感谢马老师"。 无论是总决赛，还是整个节目，这句话在《喜人奇妙夜2》（以下简称《喜人2》）的高频程度甚至赛过了马东必cue的那一句"感谢美团团购"。 这是米未做Sketch（素描喜剧）竞演综艺的第五年，也是这家公司的第十一年。 从横空出世的《奇葩说》，让人看到 " 辩论 " 也能成为一档综艺节目， " 观点 " 也可以成为 " 作品 " ，辩论队辩手这一存在于大学校园里的身份也可以娱 乐明星，到《乐队的夏天》让独立乐队和音乐人走进大众视野， 进一步 反哺线下市场，再到专注 Sketch 的 四季喜剧综艺 ， 打破了脱口秀垄断喜综的格 局，十一年时光， 米未 逐渐养成了 每年只做一档节目 的习惯 ，但每当米未推出一个新品类，几乎都会给行业和观众带来耳目一新的娱乐体验，引发新 的风潮。 《乐队的夏天》演唱会 也因此，当《喜人2》落幕之时，即便整季节目不少观众都在真情实感地吐槽，但最终社交媒体上所有观众都与舞台上的喜人们一样感谢着马东， 感谢他 做了 这些 节目，并恳请他继续做下去 ，"马登，你配享太庙"成为了网生一代年轻人对于某种特定记忆的回响。 在确定"喜人"要休息之后，那么，马东下一年要拿什么来和年轻人对话 ...

Core Viewpoint - The article discusses the evolution and ambition of the company Miwei in the comedy industry, highlighting its unique approach to creating comedy content and nurturing new talent through collaborative methods [5][10][24]. Group 1: Company Overview - Miwei has produced four comedy shows over five years, discovering over 140 comedians and fostering a collaborative environment for them to create [5][6]. - The company emphasizes a "co-creation" philosophy, providing resources and spaces for comedians to develop their craft [5][10]. - Miwei's founder, Ma Dong, believes that the comedians themselves are the true stars, with the company playing a supportive role [5][10]. Group 2: Comedy Production Methodology - Miwei's approach to comedy production is likened to "farming," where the company cultivates talent through workshops and collaborative writing sessions [14][24]. - The company employs a "Yes, And" method, encouraging comedians to build on each other's ideas, fostering a creative and supportive atmosphere [15][29]. - The production process includes multiple rounds of audience testing (exhibitions) to refine performances based on real-time feedback [20][22]. Group 3: Strategic Decisions and Market Position - In 2020, Miwei faced a strategic decision to pivot towards comedy, recognizing the enduring demand for humor and the potential to fill a gap in the market for emerging comedic talent [10][26]. - The company aims to create a sustainable ecosystem for comedians, allowing them to earn a living while developing their skills [7][10]. - Miwei's long-term vision includes expanding into film and longer-form content, leveraging its established talent pool and production expertise [24][28]. Group 4: Cultural and Emotional Aspects - The company prioritizes the mental well-being of its creators, fostering an environment that values emotional health alongside creative output [28][29]. - Miwei's internal culture emphasizes collective storytelling and shared experiences, resonating with contemporary audiences seeking connection [24][28]. - The company has shifted its focus from merely producing content to becoming a content creation company, aiming to "brew its own wine" rather than just being a vessel for external content [24][28].

Core Viewpoint - The recent launch of the music variety show "Asian New Voices" challenges the traditional reliance on popular songs and flow-driven artists, focusing instead on originality and diverse cultural expressions [1][21][28] Industry Insights - The music cover rights market has seen skyrocketing costs, with single song rights often reaching hundreds of thousands to millions, creating an "invisible competition" within the industry [1][18] - The current music variety show landscape is characterized by high costs associated with popular song rights, leading to a reliance on familiar faces and hit songs, which has resulted in a lack of innovation and diversity [14][16][20] Show Characteristics - "Asian New Voices" features a unique format, taking place on a cruise ship and involving musicians from nine Asian countries, aiming to present a fresh perspective in the music variety show sector [1][11] - The show emphasizes live performances and authentic musical expressions, with a focus on original or lesser-known songs rather than mainstream hits [21][28] Talent and Performance - The show showcases a diverse range of young talent, including musicians who have gained recognition in niche genres, thus expanding the musical landscape of Chinese variety shows [10][21] - Performers like Mei Yuna and others demonstrate strong emotional expression and musicality, contributing to the show's overall appeal [4][8][10] Production Strategy - The production team prioritizes budget allocation towards visible aspects of the show, such as immersive live performance environments and collaboration with young musicians, enhancing the overall quality and experience [11][13] - The show aims to build a sustainable content model by focusing on original music and diverse cultural backgrounds, rather than short-term popularity [23][29] Future Implications - The success of "Asian New Voices" could signal a shift in the industry towards valuing content creation and originality over mere commercial viability, potentially influencing future music variety show formats [28][30] - The industry may need to rethink its approach to content investment, focusing on long-term value and diverse musical exploration rather than short-term trends [29][30]