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更名重塑品牌,战略升级见效:贪玩成功实现扭亏为盈
Zhi Tong Cai Jing· 2025-09-02 03:35
Core Viewpoint - The year 2025 marks a milestone for the company, achieving a significant turnaround with a net profit of RMB 650 million in the first half, compared to a net loss of RMB 385 million in the same period last year, indicating robust business fundamentals and a successful strategic transition [1][2]. Group 1: AI+Game Strategy - The company has fully implemented its "AI+Game" strategy, enhancing marketing and operational efficiency through deep integration of AI technology across the game distribution and operation chain [2]. - The self-developed intelligent advertising system "Luoshu" and analysis system "Hetu" have significantly improved advertising precision and resource utilization [2]. - AI applications extend to user operations and customer service, optimizing user retention and payment conversion through behavior prediction and personalized recommendations [2]. Group 2: Overseas Market Growth - The rapid expansion of high-margin overseas business has become a new highlight for the company's performance, with successful game launches in various international markets [3]. - The company has successfully launched over 30 multilingual products in regions such as Southeast Asia, Hong Kong, Macau, Taiwan, Japan, South Korea, Europe, and the Middle East [3]. - Recent game releases, such as "Hot Blood Jianghu: Return," have achieved top rankings in multiple countries, showcasing the company's adaptability and global influence [3]. Group 3: Core Product Maturity - The company has developed a portfolio of mature products that provide stable revenue and user bases, significantly reducing customer acquisition costs [4]. - Classic game titles like "Legend," "Miracle MU," and "Hot Blood Jianghu" continue to contribute stable revenue streams and user engagement [4]. Group 4: Strategic Investments and Collaborations - The company enhances ecological synergy and resource integration through financial asset investments and strategic collaborations, focusing on deep cooperation within the gaming industry, IP development, and AI technology [6]. - The company has accumulated a substantial IP reserve, including over ten major IPs, ensuring a continuous pipeline of new game releases and maintaining brand relevance [6]. Group 5: Brand and Strategic Transformation - The company has officially changed its name from "Zhongxu Future" to "Tanwan," aligning its brand with market recognition and enhancing brand value [7]. - This rebranding reflects a strategic transformation aimed at improving competitiveness in both domestic and international markets [7]. - The company has established a clear and sustainable growth model through AI empowerment, overseas expansion, core business optimization, and strategic investments [7].
上半年业绩扭亏为盈!时隔3年,中旭未来拟重拾旧名“贪玩”
Nan Fang Du Shi Bao· 2025-07-30 13:53
业绩实现扭亏为盈之际,中旭未来拟将公司中文名称由"中旭未来"更改为"贪玩",英文名称由"ZX Inc."更改为"Tanwan Inc."。 成立于2015年的中旭未来,前身即为贪玩游戏,最初以代理和运营传奇类游戏起家。为寻求上市,贪玩 游戏曾在2022年初宣布品牌升级为"中旭未来"。 对于旧名重拾,中旭未来公告中披露,集团自成立以来始终以"贪玩游戏"品牌发行运营由客户开发的网 络游戏(尤其是手机游戏),并由此积累了"贪玩"品牌的市场知名度。董事会认为,能更有效地体现公司 的品牌效应,进一步提升品牌价值,符合公司及股东整体利益。 说起贪玩游戏,广告语"我系渣渣辉","是兄弟就来啃我"(砍我),成为经久不衰的互联网热梗。贪玩 游戏创立于2015年5月,旗下主要产品包括《原始传奇》、《古云传奇》、《自由之刃》、《热血合 击》、《全民江湖》等多款热门游戏。 贪玩游戏曾在2022年初宣布品牌升级为"中旭未来",并由此将业务从游戏逐渐拓展至食品、潮玩等领 域。2023年9月,中旭未来成功赴港上市,股价从上市之初的每股14港元,一度涨至2024年1月72.45港 元/股的历史高位。 然而从财务表现看,近年来的营收与利润整体 ...
上半年业绩扭亏为盈!时隔3年 中旭未来拟重拾旧名“贪玩”
Nan Fang Du Shi Bao· 2025-07-30 13:50
说起贪玩游戏,广告语"我系渣渣辉","是兄弟就来啃我"(砍我),成为经久不衰的互联网热梗。贪玩 游戏创立于2015年5月,旗下主要产品包括《原始传奇》、《古云传奇》、《自由之刃》、《热血合 击》、《全民江湖》等多款热门游戏。 业绩实现扭亏为盈之际,中旭未来拟将公司中文名称由"中旭未来"更改为"贪玩",英文名称由"ZX Inc."更改为"Tanwan Inc."。 成立于2015年的中旭未来,前身即为贪玩游戏,最初以代理和运营传奇类游戏起家。为寻求上市,贪玩 游戏曾在2022年初宣布品牌升级为"中旭未来"。 对于旧名重拾,中旭未来公告中披露,集团自成立以来始终以"贪玩游戏"品牌发行运营由客户开发的网 络游戏(尤其是手机游戏),并由此积累了"贪玩"品牌的市场知名度。董事会认为,能更有效地体现公司 的品牌效应,进一步提升品牌价值,符合公司及股东整体利益。 根据对集团未经审核综合管理账目的初步评估,截至2025年6月30日,集团预期录得净利润约人民币6亿 元至7亿元,较去年同期净亏损约3.85亿元实现大幅增长。 利润增长究其原因,一是集团持有的其他上市公司股份有关的按公平值计入损益的金融资产的公平值收 益增加;二是期 ...
中旭未来正式签订AI公司投资协议及三年游戏产品合作备忘录
Zhi Tong Cai Jing· 2025-05-16 14:29
Group 1 - The company announced a collaboration with Kaiying Network to jointly invest in Hangzhou Jiyi Artificial Intelligence Technology Co., aiming to advance AI large model technology in the gaming sector [1][2] - The total investment amount for the AI company agreement is RMB 10 million, with the investment completed by May 16, 2025, making the company a shareholder in Jiyi Artificial Intelligence [1] - The partnership is seen as a strategic move to enhance resource integration and build a long-term win-win ecosystem, aligning with the company's diversified product matrix strategy and "AI+" core industry layout [2][4] Group 2 - The company has established a three-year game product cooperation memorandum with Kaiying Network, covering various IP and game products, including classic IPs like "Dragon Legend" and "Blood of Heroes" [2][4] - The collaboration has yielded significant results in the development and global distribution of classic IP games, with successful titles like "Original Legend" and "All People Jianghu" topping local mobile game sales charts [3] - The strategic upgrade signifies a shift from single project cooperation to ecosystem co-construction, focusing on the boutique and diversified development of game products for a continuous entertainment experience for global players [4]
中旭未来与恺英网络强强携手再谱华章 共筑IP游戏产业新生态
Ge Long Hui· 2025-05-16 14:29
Core Viewpoint - The strategic partnership between Zhongxu Future (9890.HK) and Kaiying Network (002517.SZ) has been formalized through a three-year product cooperation memorandum, aiming to deepen collaboration in game development and distribution, leveraging their strengths for innovative growth in the gaming industry [1][3][14] Group 1: Strategic Cooperation - The memorandum signifies an upgrade in the strategic cooperation between Zhongxu Future and Kaiying Network, focusing on resource integration and complementary advantages [1][2] - The partnership will continue to build on successful past collaborations in IP operation and global distribution, with a clear strategic direction for the next three years [3][5] Group 2: Classic and New IP Development - Classic IPs such as "Legend," "Miracle," and "Hot Blood Jianghu" will remain central to the partnership, with plans to enhance their lifecycle value through exclusive distribution by Zhongxu Future [5][7] - The collaboration will also explore new IPs, including the Jin Yong martial arts series, to meet market demand for high-quality games [7][8] Group 3: Technological Innovation - The partnership will leverage AI technology to optimize game development processes and enhance content innovation efficiency, aiming for breakthroughs in storytelling and player interaction [5][10] - A joint venture focused on AI technology has been established, with Zhongxu Future investing RMB 10 million to support the development of localized content for diverse markets [12][14] Group 4: Market Impact and Future Outlook - The collaboration is positioned as a response to the evolving gaming industry, emphasizing the importance of IP derivative value and technological innovation as growth engines [14] - The partnership aims to create a sustainable development model for the gaming industry, enhancing player experiences and setting a benchmark for deep cooperation in technology, products, and market strategies [14]