在古城逛逛国潮市集，跟着赛事来场"说走就走"的旅行，和家人一起打卡沉浸式展览……国庆、中秋假 期，文旅消费热潮持续升温。 近日，文化和旅游部启动了全国国庆文化和旅游消费月活动。各地围绕观演赏剧、游历山河、中秋团 圆、文化体验、红色旅游、大国重器、时代风采等方面丰富特色产品供给，将举办超2.9万场次文旅活 动，发放超4.8亿元消费补贴。 新业态、新场景、新产品不断涌现，为出游提供更多选择，为游客带来更新体验。"以文塑旅、以旅彰 文"，文化和旅游深度融合、高质量发展，激发消费新活力。 深度文化体验，更新文旅场景 在百年会馆观看沉浸式园林实景音乐剧是种什么体验？10月1日晚，音乐剧《耋戏生》在上海商船会馆 首演，讲述民族商业兴衰与戏曲非遗百年传承的故事。 商船会馆是上海现存历史最悠久的行业会馆，也是最具代表性的商会建筑。不同于传统演出的固定位 置，该剧以"半流动式"的观演模式，让观众成为剧中人，跟随剧中角色穿梭于商船会馆的天井、内宅、 戏台等实景空间，并结合数字媒体互动技术，提供全新体验。 首演反响热烈，传统文化爱好者、年轻观众等纷纷前来打卡。"很过瘾，解锁剧情的同时还可以欣赏百 年会馆的风貌。"观众张女士说。 1 ...

Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] Group 1: Cultural and Tourism Activities - New immersive experiences, such as the semi-mobile music drama "Yao Xi Sheng," are attracting audiences by blending traditional culture with modern technology [2] - Visitors are increasingly seeking deeper, personalized cultural experiences, such as traditional craftsmanship and creative cultural products [3] Group 2: Event-Driven Travel - Sporting events are becoming a new trend in travel, with initiatives like ticket discounts and local consumption vouchers enhancing the experience for attendees [4][5] - The integration of sports events with tourism is stimulating new consumption patterns, as seen in the initiatives in Suining and Chengdu [4] Group 3: Technological Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are utilizing technology to create immersive experiences that attract visitors [7] - The combination of technology and art is enriching the cultural tourism offerings, exemplified by VR exhibitions and interactive installations [7] Group 4: Diverse Cultural Products - Unique performances, like the "Ice Glacier Pearl" water dance show in Xinjiang, highlight the integration of technology and cultural elements, enhancing the appeal of tourism products [8] - The blending of tourism with agriculture and industry is leading to a more diverse range of cultural tourism products [8]

Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3]. - The premiere of the immersive music drama "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2]. Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3]. - In Sichuan, events linked to sports, like football matches, are driving tourism, with discounts and incentives for ticket holders [4][5]. - The integration of technology and art in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, is creating new immersive experiences for visitors [7]. Group 3: Innovative Cultural Products - The use of advanced technologies like VR and AI in cultural exhibitions is enhancing visitor engagement and creating unique experiences [7][8]. - The combination of tourism with agriculture and industry is leading to a richer supply of cultural tourism products, exemplified by the water dance show in Xinjiang [8].