Core Insights - The city of Deyang is actively promoting its brand and products in Beijing through a series of events, showcasing its diverse offerings from traditional cuisine to high-end manufacturing [6][7][8] - The "Deyang Good Goods" market attracted many visitors, featuring over 700 products from 67 local enterprises, emphasizing cultural experiences and local flavors [7][8] - Deyang aims to leverage its promotional activities to foster long-term cooperation with Beijing, focusing on product development, brand management, and channel construction [8] Group 1: Cultural and Economic Promotion - The "Deyang Good Goods" market included nine exhibition areas, highlighting local specialties and cultural heritage, such as the Sanxingdui cultural exhibition [7][8] - The market's strategy involved sensory engagement, allowing visitors to taste and experience Deyang's culinary offerings, thereby bridging cultural gaps [7] - Deyang products are increasingly entering the Beijing market, with local brands gaining popularity among younger consumers [7] Group 2: Industrial Collaboration - The Deyang Aerospace and Drone Industry Chain Collaborative Development Conference marked the establishment of the Beijing-Jin-Cheng-Deyang Aviation Industry Alliance, focusing on low-altitude economy collaboration [9][10] - The alliance aims to enhance cooperation in information technology and software development, building on previous successful initiatives in the aviation sector [9][10] - Deyang has seen significant growth in its aerospace sector, with 23 representative enterprises generating over 5 billion yuan in output value [10] Group 3: Investment and Strategic Development - Deyang's promotional activities in Beijing included the signing of 18 investment projects and 39 projects with a total investment scale exceeding 100 billion yuan, targeting key industries such as energy equipment and oil extraction [11][12] - The city is strategically positioning itself to attract investment from advanced regions like Beijing, aiming to integrate into national development strategies [12] - Deyang's collaboration with Beijing has led to successful technology transfers and the establishment of a technology industry base, enhancing its industrial capabilities [12]

中国经济网11月6日讯(记者 许子杰)11 月 5 日至 9 日，"德" 行天下・"阳" 帆启航 —— 德阳城市品 牌推广活动(北京站)在北京市朝阳区举行。"德阳好物"开集仪式，中国装备科技城(德阳)北京推介会、 德阳航空航天和无人机产业链协同发展大会相继举行，全方位展现德阳的文化魅力、产业实力与发展机 遇。 在"德阳好物"开集仪式上，进行了德阳好物、德阳美食、德阳美景、什邡市推介，向现场嘉宾全景 呈现德阳魅力。集市上，人气爆棚，大量北京市民和游客纷至沓来。央视秋晚舞台上的"高光产品"整齐 陈列，浓香醇厚的剑南春白酒，匠心独运的中江挂面，圈粉无数的三星堆文创……每一件"德阳好物"都 是城市底蕴与创新活力的缩影。 此次集市精心规划了德阳好物展区、德阳文旅展区、什邡展区三大板块共9大展区，共有67家德阳 优质企业参与，带来700余种涵盖老字号、餐饮美食、农特产品、文创非遗的"德阳好物"。这些带着德 阳山水灵韵与匠心温度的产品，不仅是献给北京市民的诚意之礼，更搭建起两地文化交流、产业合作的 桥梁。 产业链协同发展再添新动能。活动期间，德阳航空航天和无人机产业链协同发展大会举行。会上， 进行了"京(北京市)金(金牛区 ...

Core Insights - The cultural and tourism consumption is experiencing a significant surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in consumption subsidies [1] - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3] - The premiere of the immersive musical "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2] Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3] - Events like the football match in Suining have integrated tourism with sports, offering discounts and incentives to enhance visitor participation [4][5] - The use of technology in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, provides innovative experiences that combine art and technology [7] Group 3: Integration of Various Sectors - The integration of tourism with agriculture and industry is creating diverse cultural tourism products, as seen in the water dance show in Xinjiang [8] - The development of smart and eco-friendly agricultural tourism, like the Gurenfude Ecological Ranch in Shandong, attracts family visitors and promotes sustainable practices [7][8]

Core Insights - The article highlights the ongoing cultural and tourism consumption boom during the National Day and Mid-Autumn Festival, driven by various activities and government initiatives [1][6]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in consumption subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor experiences, emphasizing the integration of culture and tourism for high-quality development [1][3]. Group 2: Innovative Cultural Experiences - The immersive garden music drama "The Old Theatre" premiered in Shanghai, utilizing a semi-mobile viewing format that allows audiences to engage with the performance in various real-life settings [2]. - In Sichuan, visitors are experiencing traditional noodle-making techniques, showcasing local heritage and attracting interest in regional specialties [2]. Group 3: Event-Driven Travel - The trend of traveling for events, such as sports matches, is gaining popularity, with local governments offering discounts and incentives linked to event tickets to stimulate tourism [5][6]. - In Sichuan, a football match attracted thousands of spectators, with accompanying discounts on accommodations and dining, demonstrating the synergy between events and tourism [5]. Group 4: Technology and Cultural Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are combining technology and art to create immersive experiences, attracting significant visitor interest [7]. - Various projects, including VR exhibitions, are transforming historical and cultural themes into engaging experiences, highlighting the fusion of tradition and modern technology [7]. Group 5: Agricultural and Ecological Tourism - The Grunfude Ecological Ranch in Shandong is attracting families with its modernized farming practices and educational experiences, showcasing the integration of agriculture and tourism [8]. - In Xinjiang, a water dance show combines light technology and cultural elements, illustrating the diverse offerings in the tourism sector [8].

Core Insights - The article highlights the development of cultural tourism in Zhongjiang County, focusing on the integration of red culture and intangible heritage to create unique tourism experiences [5][6][7] Group 1: Cultural and Tourism Development - Zhongjiang County is actively promoting its "Hero's Hometown" red IP and "Thousand-Year Face" intangible heritage brand, aiming to establish a cultural tourism layout with five spatial arrangements and ten tourism scenes [5][6] - The Huang Jiguang Memorial Hall has become a key attraction, receiving over 1.28 million visitors since its reopening, with approximately 400,000 visitors in 2023 alone [5][6] - The "Hero's Light" immersive light and shadow performance project is set to launch in October 2023, enhancing the nighttime tourism experience [5][6] Group 2: Unique Tourism Attractions - The "Noodle Village" has become a popular destination, attracting over 1 million visitors since its opening in October 2024, with significant engagement during the 2025 Spring Festival [6][7] - The Kai Prefecture New City Music Valley has gained attention through various events, drawing over 100,000 visitors during the 2024 National Day holiday [6][7] - The "Lotus Leaf" project in Nanshan Village has attracted over 2 million visitors, showcasing the integration of agriculture and tourism [6][7] Group 3: Thematic Tourism Routes - Zhongjiang has developed five thematic tourism routes, including "Folk Intangible Heritage Experience Tour" centered around Noodle Village and "Outdoor Adventure Luxury Tour" focusing on unique natural landscapes [6][7] - The "Red Light Pursuit Study Tour" will connect the Huang Jiguang Memorial Hall with nighttime tourism experiences, emphasizing the importance of red culture [6][7] Group 4: Enhancing Visitor Experience - The county is committed to improving the quality of tourism services, including the establishment of themed hotels and enhancing local culinary offerings [6][7] - Zhongjiang aims to attract more visitors through innovative cultural events and seasonal activities, contributing to a significant increase in local consumption [7]

Core Viewpoint - The city of Deyang is leveraging creative marketing strategies to enhance its brand image and promote its cultural and industrial strengths through a series of promotional events in Wuxi [2][8]. Group 1: Event Highlights - The Deyang city brand promotion event held from June 21 to June 25 in Wuxi featured a variety of engaging activities, including celebrity endorsements and local cultural showcases [2][3]. - The event included a "Deyang Goodies" market that allowed Wuxi residents to experience Deyang's local products and culture firsthand [5][6]. - A significant aspect of the promotion was the integration of traditional culture with modern media, creating a unique cultural feast [2][4]. Group 2: Cultural and Industrial Promotion - Deyang showcased its rich cultural heritage, including the ancient Sanxingdui civilization and local delicacies, alongside its modern industrial capabilities [3][7]. - The "共赢德阳" investment promotion conference highlighted Deyang's industrial achievements, such as being the world's leading producer of power generation equipment for 20 consecutive years [7][8]. - The event resulted in the signing of 13 investment projects and collaborations worth over 22 billion yuan, demonstrating the economic potential of Deyang [7][8]. Group 3: Marketing Strategy - Deyang's marketing strategy emphasizes storytelling in a relatable manner to connect with the audience, transforming industrial strengths into a recognizable city brand [8]. - The choice of Wuxi as the first stop in the Yangtze River Delta region maximized exposure for Deyang's industrial and cultural attributes [8]. - The series of promotional activities, including future events planned in other regions, aims to continuously enhance Deyang's brand recognition [8].