中江挂面

Search documents
文旅场景上新、消费活力焕新 假期文旅市场持续升温
Ren Min Ri Bao· 2025-10-03 03:33
在古城逛逛国潮市集,跟着赛事来场"说走就走"的旅行,和家人一起打卡沉浸式展览……国庆、中秋假 期,文旅消费热潮持续升温。 近日,文化和旅游部启动了全国国庆文化和旅游消费月活动。各地围绕观演赏剧、游历山河、中秋团 圆、文化体验、红色旅游、大国重器、时代风采等方面丰富特色产品供给,将举办超2.9万场次文旅活 动,发放超4.8亿元消费补贴。 新业态、新场景、新产品不断涌现,为出游提供更多选择,为游客带来更新体验。"以文塑旅、以旅彰 文",文化和旅游深度融合、高质量发展,激发消费新活力。 深度文化体验,更新文旅场景 在百年会馆观看沉浸式园林实景音乐剧是种什么体验?10月1日晚,音乐剧《耋戏生》在上海商船会馆 首演,讲述民族商业兴衰与戏曲非遗百年传承的故事。 商船会馆是上海现存历史最悠久的行业会馆,也是最具代表性的商会建筑。不同于传统演出的固定位 置,该剧以"半流动式"的观演模式,让观众成为剧中人,跟随剧中角色穿梭于商船会馆的天井、内宅、 戏台等实景空间,并结合数字媒体互动技术,提供全新体验。 首演反响热烈,传统文化爱好者、年轻观众等纷纷前来打卡。"很过瘾,解锁剧情的同时还可以欣赏百 年会馆的风貌。"观众张女士说。 1 ...
文旅场景上新 消费活力焕新(文化中国行)
Ren Min Ri Bao· 2025-10-02 22:13
Core Insights - The article highlights the ongoing cultural and tourism consumption boom during the National Day and Mid-Autumn Festival, driven by various activities and government initiatives [1][6]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in consumption subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor experiences, emphasizing the integration of culture and tourism for high-quality development [1][3]. Group 2: Innovative Cultural Experiences - The immersive garden music drama "The Old Theatre" premiered in Shanghai, utilizing a semi-mobile viewing format that allows audiences to engage with the performance in various real-life settings [2]. - In Sichuan, visitors are experiencing traditional noodle-making techniques, showcasing local heritage and attracting interest in regional specialties [2]. Group 3: Event-Driven Travel - The trend of traveling for events, such as sports matches, is gaining popularity, with local governments offering discounts and incentives linked to event tickets to stimulate tourism [5][6]. - In Sichuan, a football match attracted thousands of spectators, with accompanying discounts on accommodations and dining, demonstrating the synergy between events and tourism [5]. Group 4: Technology and Cultural Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are combining technology and art to create immersive experiences, attracting significant visitor interest [7]. - Various projects, including VR exhibitions, are transforming historical and cultural themes into engaging experiences, highlighting the fusion of tradition and modern technology [7]. Group 5: Agricultural and Ecological Tourism - The Grunfude Ecological Ranch in Shandong is attracting families with its modernized farming practices and educational experiences, showcasing the integration of agriculture and tourism [8]. - In Xinjiang, a water dance show combines light technology and cultural elements, illustrating the diverse offerings in the tourism sector [8].
中江:文旅十景绘新卷 五大游线织锦绣
Si Chuan Ri Bao· 2025-07-24 22:14
Core Insights - The article highlights the development of cultural tourism in Zhongjiang County, focusing on the integration of red culture and intangible heritage to create unique tourism experiences [5][6][7] Group 1: Cultural and Tourism Development - Zhongjiang County is actively promoting its "Hero's Hometown" red IP and "Thousand-Year Face" intangible heritage brand, aiming to establish a cultural tourism layout with five spatial arrangements and ten tourism scenes [5][6] - The Huang Jiguang Memorial Hall has become a key attraction, receiving over 1.28 million visitors since its reopening, with approximately 400,000 visitors in 2023 alone [5][6] - The "Hero's Light" immersive light and shadow performance project is set to launch in October 2023, enhancing the nighttime tourism experience [5][6] Group 2: Unique Tourism Attractions - The "Noodle Village" has become a popular destination, attracting over 1 million visitors since its opening in October 2024, with significant engagement during the 2025 Spring Festival [6][7] - The Kai Prefecture New City Music Valley has gained attention through various events, drawing over 100,000 visitors during the 2024 National Day holiday [6][7] - The "Lotus Leaf" project in Nanshan Village has attracted over 2 million visitors, showcasing the integration of agriculture and tourism [6][7] Group 3: Thematic Tourism Routes - Zhongjiang has developed five thematic tourism routes, including "Folk Intangible Heritage Experience Tour" centered around Noodle Village and "Outdoor Adventure Luxury Tour" focusing on unique natural landscapes [6][7] - The "Red Light Pursuit Study Tour" will connect the Huang Jiguang Memorial Hall with nighttime tourism experiences, emphasizing the importance of red culture [6][7] Group 4: Enhancing Visitor Experience - The county is committed to improving the quality of tourism services, including the establishment of themed hotels and enhancing local culinary offerings [6][7] - Zhongjiang aims to attract more visitors through innovative cultural events and seasonal activities, contributing to a significant increase in local consumption [7]
网络大V集体“打call”,德阳这场城市秀为何能出圈
Xin Jing Bao· 2025-06-25 02:21
Core Viewpoint - The city of Deyang is leveraging creative marketing strategies to enhance its brand image and promote its cultural and industrial strengths through a series of promotional events in Wuxi [2][8]. Group 1: Event Highlights - The Deyang city brand promotion event held from June 21 to June 25 in Wuxi featured a variety of engaging activities, including celebrity endorsements and local cultural showcases [2][3]. - The event included a "Deyang Goodies" market that allowed Wuxi residents to experience Deyang's local products and culture firsthand [5][6]. - A significant aspect of the promotion was the integration of traditional culture with modern media, creating a unique cultural feast [2][4]. Group 2: Cultural and Industrial Promotion - Deyang showcased its rich cultural heritage, including the ancient Sanxingdui civilization and local delicacies, alongside its modern industrial capabilities [3][7]. - The "共赢德阳" investment promotion conference highlighted Deyang's industrial achievements, such as being the world's leading producer of power generation equipment for 20 consecutive years [7][8]. - The event resulted in the signing of 13 investment projects and collaborations worth over 22 billion yuan, demonstrating the economic potential of Deyang [7][8]. Group 3: Marketing Strategy - Deyang's marketing strategy emphasizes storytelling in a relatable manner to connect with the audience, transforming industrial strengths into a recognizable city brand [8]. - The choice of Wuxi as the first stop in the Yangtze River Delta region maximized exposure for Deyang's industrial and cultural attributes [8]. - The series of promotional activities, including future events planned in other regions, aims to continuously enhance Deyang's brand recognition [8].