Core Insights - The article highlights the development of cultural tourism in Zhongjiang County, focusing on the integration of red culture and intangible heritage to create unique tourism experiences [5][6][7] Group 1: Cultural and Tourism Development - Zhongjiang County is actively promoting its "Hero's Hometown" red IP and "Thousand-Year Face" intangible heritage brand, aiming to establish a cultural tourism layout with five spatial arrangements and ten tourism scenes [5][6] - The Huang Jiguang Memorial Hall has become a key attraction, receiving over 1.28 million visitors since its reopening, with approximately 400,000 visitors in 2023 alone [5][6] - The "Hero's Light" immersive light and shadow performance project is set to launch in October 2023, enhancing the nighttime tourism experience [5][6] Group 2: Unique Tourism Attractions - The "Noodle Village" has become a popular destination, attracting over 1 million visitors since its opening in October 2024, with significant engagement during the 2025 Spring Festival [6][7] - The Kai Prefecture New City Music Valley has gained attention through various events, drawing over 100,000 visitors during the 2024 National Day holiday [6][7] - The "Lotus Leaf" project in Nanshan Village has attracted over 2 million visitors, showcasing the integration of agriculture and tourism [6][7] Group 3: Thematic Tourism Routes - Zhongjiang has developed five thematic tourism routes, including "Folk Intangible Heritage Experience Tour" centered around Noodle Village and "Outdoor Adventure Luxury Tour" focusing on unique natural landscapes [6][7] - The "Red Light Pursuit Study Tour" will connect the Huang Jiguang Memorial Hall with nighttime tourism experiences, emphasizing the importance of red culture [6][7] Group 4: Enhancing Visitor Experience - The county is committed to improving the quality of tourism services, including the establishment of themed hotels and enhancing local culinary offerings [6][7] - Zhongjiang aims to attract more visitors through innovative cultural events and seasonal activities, contributing to a significant increase in local consumption [7]

Core Viewpoint - The city of Deyang is leveraging creative marketing strategies to enhance its brand image and promote its cultural and industrial strengths through a series of promotional events in Wuxi [2][8]. Group 1: Event Highlights - The Deyang city brand promotion event held from June 21 to June 25 in Wuxi featured a variety of engaging activities, including celebrity endorsements and local cultural showcases [2][3]. - The event included a "Deyang Goodies" market that allowed Wuxi residents to experience Deyang's local products and culture firsthand [5][6]. - A significant aspect of the promotion was the integration of traditional culture with modern media, creating a unique cultural feast [2][4]. Group 2: Cultural and Industrial Promotion - Deyang showcased its rich cultural heritage, including the ancient Sanxingdui civilization and local delicacies, alongside its modern industrial capabilities [3][7]. - The "共赢德阳" investment promotion conference highlighted Deyang's industrial achievements, such as being the world's leading producer of power generation equipment for 20 consecutive years [7][8]. - The event resulted in the signing of 13 investment projects and collaborations worth over 22 billion yuan, demonstrating the economic potential of Deyang [7][8]. Group 3: Marketing Strategy - Deyang's marketing strategy emphasizes storytelling in a relatable manner to connect with the audience, transforming industrial strengths into a recognizable city brand [8]. - The choice of Wuxi as the first stop in the Yangtze River Delta region maximized exposure for Deyang's industrial and cultural attributes [8]. - The series of promotional activities, including future events planned in other regions, aims to continuously enhance Deyang's brand recognition [8].