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“演出+”“赛事+”“科技+”……假期文旅市场持续升温——文旅场景上新 消费活力焕新
Xin Hua Wang· 2025-10-02 23:21
Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] Group 1: Cultural and Tourism Activities - New immersive experiences, such as the semi-mobile music drama "Yao Xi Sheng," are attracting audiences by blending traditional culture with modern technology [2] - Visitors are increasingly seeking deeper, personalized cultural experiences, such as traditional craftsmanship and creative cultural products [3] Group 2: Event-Driven Travel - Sporting events are becoming a new trend in travel, with initiatives like ticket discounts and local consumption vouchers enhancing the experience for attendees [4][5] - The integration of sports events with tourism is stimulating new consumption patterns, as seen in the initiatives in Suining and Chengdu [4] Group 3: Technological Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are utilizing technology to create immersive experiences that attract visitors [7] - The combination of technology and art is enriching the cultural tourism offerings, exemplified by VR exhibitions and interactive installations [7] Group 4: Diverse Cultural Products - Unique performances, like the "Ice Glacier Pearl" water dance show in Xinjiang, highlight the integration of technology and cultural elements, enhancing the appeal of tourism products [8] - The blending of tourism with agriculture and industry is leading to a more diverse range of cultural tourism products [8]
“演出+”“赛事+”“科技+”……假期文旅市场持续升温 文旅场景上新 消费活力焕新(文化中国行)
Ren Min Ri Bao· 2025-10-02 21:56
Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3]. - The premiere of the immersive music drama "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2]. Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3]. - In Sichuan, events linked to sports, like football matches, are driving tourism, with discounts and incentives for ticket holders [4][5]. - The integration of technology and art in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, is creating new immersive experiences for visitors [7]. Group 3: Innovative Cultural Products - The use of advanced technologies like VR and AI in cultural exhibitions is enhancing visitor engagement and creating unique experiences [7][8]. - The combination of tourism with agriculture and industry is leading to a richer supply of cultural tourism products, exemplified by the water dance show in Xinjiang [8].
【晶采观察·解码“十四五”】新业态频涌现!文旅“玩”出科技感
Yang Guang Wang· 2025-10-01 01:23
点击链接观看视频 即将到来的这个假期,我想最忙的就是"AI机器人",因为"科技游"实在是太"火"了。9月29日,国新办 举行"高质量完成'十四五'规划"系列主题新闻发布会,介绍"十四五"时期文化和旅游高质量发展成就。 文化和旅游部透露,下一步,将坚持以文化创意、科技创新、产业融合激发新发展动能,持续推动文化 产业高质量发展,更好满足人民群众多样化精神文化需求。 相信大家都有这个感受,近几年,文旅产业的"科技感"明显增强了。譬如,很多景区推出AI机器人导览 员,为游客提供景点讲解、特色表演;泰山、黄山等景区引入登山助力外骨骼设备,帮助游客更加轻松 地饱览山河美景,受到广泛的欢迎。眼看"十一"假期即将到来,"科技游"依旧会是假期出游的一大亮 点。最近几天,各大景区机器人开始"当家",比如在千年古刹潭柘寺,机器狗穿梭于古朴的殿宇楼阁之 间,不仅能运输物资,还能与游客趣味互动;百花山景区引入智能登山外骨骼机器人,帮助游客轻松登 顶。 当然,还有很多科技展,大家不仅要图热闹,还想探"门道"。以中国天眼景区为例,许多场馆让游客在 模拟操作与VR观星中,充分感受科技与自然的交融。有专家预测,从全年来看,预计智慧旅游对整个 ...
邮轮、赛事、惠民红利,市北区十月推出多元文旅促消费活动
Qi Lu Wan Bao Wang· 2025-09-30 06:53
齐鲁晚报·齐鲁壹点 台雪超 9月29日,青岛市市北区召开10月文旅促消费活动新闻发布会。金秋十月作为全年文旅促消费的"黄金 档",市北区将聚焦"邂逅金秋烟火市北"主题,以庆祝中华人民共和国成立76周年和中秋佳节为主线, 围绕"邮轮拉动、活动带动、场景驱动、惠民撬动"四大维度,为市民游客奉上覆盖全客群、全时段、全 链条的文旅盛宴,打造内涵丰富、体验多元、欢乐祥和的假日旅游环境。 邮轮优势激活入境旅游新引擎 青岛国际邮轮母港作为山东省唯一专业邮轮码头,是市北区发展邮轮经济、推动入境旅游高质量发展的 核心载体。为放大入境游辐射效应,市北区积极开展访问港邮轮招引工作,10月14日、10月19日将先后 接待招商伊敦号邮轮外籍游客航次,届时1000多名来自美国、澳大利亚等国家的游客通过差异化主题岸 上游线路,到访青岛啤酒(600600)博物馆、大鲍岛文化休闲街区、崂山风景区等青岛市标志性景区, 在领略青岛山海城和谐交融自然风貌的同时,沉浸式感受老城区的历史文化底蕴,为市北区构建"邮轮 +"入境文旅消费生态圈注入新动能。 优化游线。精心策划并发布"邂逅金秋情定市北""夜色台东半城烟火""双日致青春计划"等甜蜜经济、夜 间经 ...
旅游“新”潮涌动:“科技+文旅”释放消费潜能
Xin Hua Wang· 2025-09-27 12:08
Core Insights - The integration of technology and cultural tourism is creating innovative experiences, such as VR exhibitions that allow visitors to engage with historical sites like the Palace of Versailles [1][3] - The Shanghai Astronomy Museum and other venues are leveraging VR and AR technologies to enhance visitor engagement and expand access to cultural experiences [1][3] - Artificial intelligence and other advanced technologies are optimizing tourism services, providing real-time information and enhancing the overall visitor experience [4] Group 1: Technological Innovations in Cultural Tourism - The "Light Domain Wonderland" VR exhibition in Shanghai has received positive feedback for its immersive experience that transports visitors to historical settings [1] - The Shanghai Astronomy Museum has established VR metaverse experience stations to cater to increased visitor demand, offering immersive moon-viewing experiences during the upcoming National Day holiday [1][3] - The "Dragon Roar Nine Provinces" exhibition at the Shanghai Natural History Museum allows visitors to interact with lifelike dinosaur projections, enhancing educational engagement [3] Group 2: AI and Smart Tourism Services - The introduction of AI-driven tourism assistant "Hu Xiaoyou" provides a comprehensive platform for tourists to access information on commercial outlets, tourist traffic, and weather conditions [4] - The cultural tourism sector is identified as a rich field for technological innovation, with new technologies fostering a shift towards more efficient, digital, and intelligent service delivery [4]
“科技+文旅”重塑“诗和远方” “情绪消费”成为景区“破圈”密码
Yang Shi Wang· 2025-09-27 07:24
Group 1 - The core viewpoint highlights the significant growth of China's tourism market, with domestic travel reaching 3.285 billion trips in the first half of the year, representing a year-on-year increase of 20.6% [1] - The integration of new technologies such as AI, virtual reality, and 3D displays is enhancing the tourism experience, making it more interactive and engaging for visitors [3][5] - The trend towards "smart tourism" is expected to account for over one-third of the tourism economy by the end of the year, indicating a shift in consumer preferences towards more immersive and emotionally fulfilling travel experiences [7] Group 2 - There is a growing preference among tourists for slow-paced vacations that emphasize emotional value, such as enjoying nature and relaxation, which is becoming a new choice for travelers [7][9] - The popularity of "emotion + tourism" products, such as scenic coffee shops and unique leisure activities, reflects a shift in consumer behavior towards experiences that promote relaxation and well-being [9][11] - The demand for composite tourism products that combine scenery, culture, and experience is rising, with searches for unique experiences like watching the sunrise from a hotel bed or enjoying stargazing from a hot spring significantly increasing [11][13]
科技赋能 让文旅遇见“数智未来”
Group 1 - The cultural and tourism industry in Beijing is undergoing a significant digital transformation driven by new information technologies such as artificial intelligence, big data, virtual reality, and 5G [1][2] - The Beijing Municipal Bureau of Culture and Tourism has announced the selection of 14 outstanding cases and 8 excellent solutions for cultural and tourism technology innovation for 2025, showcasing important breakthroughs and innovative achievements in the smart cultural tourism sector [1][2] - The initiative aims to promote the application of technological innovations in the cultural and tourism industry, enhancing the quality of development and providing replicable and scalable practices for the industry [2][3] Group 2 - The selected cases and solutions demonstrate the successful integration of technology and cultural tourism, focusing on enhancing visitor experiences and improving enterprise management [2][3] - The Beijing Municipal Bureau of Culture and Tourism plans to continue promoting digital transformation and the integration of technology with cultural tourism, aiming for a more vibrant, meaningful, and high-quality development phase [3] Group 3 - A total of 88 outstanding cases and 9 excellent solutions have been collected and published in recent years, providing effective support for the development of cultural tourism technology innovation [1][3] - The initiative reflects the resource endowment and industrial advantages of Beijing as a national cultural and technological innovation center, aiming to stimulate innovation vitality in the cultural and tourism sectors [1][3]
杭州都市圈文化旅游推介会在山西太原举办
Zhong Guo Xin Wen Wang· 2025-09-10 12:13
Group 1 - The core event is the Hangzhou Urban Circle 2025 Cultural Tourism Promotion Conference held in Taiyuan, Shanxi, aimed at enhancing cultural tourism collaboration between the two regions [1][3] - The event featured diverse activities including thematic promotions, artistic performances, and cultural displays, showcasing the rich cultural heritage and tourism resources of the Hangzhou Urban Circle [3][5] - Hangzhou, known as "Heaven on Earth," integrates its 8,000-year-old Cross-Lake Bridge culture, 5,000-year-old Liangzhu civilization, and other historical cultures into its identity, making it an ideal destination for youth educational trips [3][5] Group 2 - The promotion included performances such as the Shao Opera Monkey Play "The Monkey King" and classic Huizhou opera segments, providing an auditory and visual feast for attendees [5] - The Hangzhou Urban Circle introduced various educational tourism products and over ten travel routes, emphasizing the integration of technology and cultural tourism [5] - The urban circle consists of seven cities: Hangzhou, Jiaxing, Huzhou, Shaoxing, Quzhou from Zhejiang Province, and Huangshan, Xuancheng from Anhui Province [5]
岭南控股:目前暂未开发低空旅游项目
Mei Ri Jing Ji Xin Wen· 2025-09-02 05:26
Core Viewpoint - The company, Lingnan Holdings, has not yet developed low-altitude tourism projects but is focused on integrating technology with cultural tourism to enhance consumer experiences and support high-quality development of destinations [2]. Group 1: Company Overview - Lingnan Holdings primarily engages in business travel (travel agency) and accommodation (hotel) services, along with other related tourism industry activities [2]. Group 2: Future Plans - The company plans to continue exploring the integration of "technology + cultural tourism" practices to create new consumer scenarios [2].
“科技+”为文化演出带来更多可能
Jing Ji Ri Bao· 2025-08-20 23:11
Group 1 - The core viewpoint is that the integration of technology and cultural tourism is driving strong growth in the cultural performance market, with the National Grand Theatre achieving over 100 million in box office revenue nearly two months ahead of 2024 through innovative live streaming methods [1] - The use of technologies such as virtual reality and AI is creating immersive cultural performance projects across the country, enhancing the value of cultural tourism products [1] - The implementation of policies by the Ministry of Culture and Tourism encourages the use of advanced technologies in creating new immersive experiences in cultural tourism, leading to innovative developments in the sector [2] Group 2 - Despite the advancements, there are challenges such as the lack of differentiated experiences in some projects, which fail to meet diverse consumer demands [3] - The need for skilled personnel who can effectively utilize new technologies in cultural tourism is highlighted, as many staff members are not adequately trained [3] - Recommendations include leveraging big data to understand consumer needs better, creating differentiated experiences, and developing a talent pool skilled in both cultural tourism and digital technologies [4]