科技+文旅
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机器人应用文旅新场景迎来国家级政策支持 大丰实业领航机器人文旅场景落地
Quan Jing Wang· 2025-11-08 00:30
Core Insights - The State Council of China has issued an implementation opinion to accelerate the cultivation of new application scenarios in the digital economy, focusing on technologies like the metaverse, virtual reality, and robotics, which provides unprecedented policy opportunities for cultural and technological enterprises [1] - The market for cultural tourism integration in China is rapidly expanding, projected to grow from 2.32 trillion yuan in 2024 to over 7 trillion yuan by 2025, with the digital cultural tourism market expected to reach 1.1 trillion yuan in 2023 and exceed 1.5 trillion yuan by 2025 [1] - Zhejiang Dafeng Industrial Co., Ltd. is positioned as a leading enterprise in the cultural tourism industry, aiming to seize market opportunities through partnerships and innovative applications in robotics and entertainment [1][2] Company Overview - Dafeng Industrial is a global leader in providing comprehensive solutions for the cultural tourism industry, with core businesses including cultural tourism technology equipment, digital art technology, and rail transit equipment [2] - The company has participated in major national projects, such as the CCTV Spring Festival Gala stage system and the Beijing Winter Olympics main torch, and has a presence in over 100 countries, holding over 1,000 patents [2] - In October, Dafeng Industrial launched the world's first human-robot interactive band, "Aieribadi," marking a significant innovation in the integration of technology and art in the music industry [2] Technological Integration - Dafeng Industrial has been actively exploring the integration of cutting-edge technologies with its core cultural tourism business, deploying software for interactive displays, smart navigation, and intelligent control systems [3] - The company has formed a strategic partnership with Shanghai Zhiyuan New Technology Co., Ltd. to establish a joint venture focused on the application of humanoid robots in cultural tourism, utilizing a "technology + scenario + IP" model [3] - A comprehensive strategic cooperation with Alibaba Cloud is set to enhance the development of lightweight models for cultural performance and tourism experiences, aiming to lower the R&D threshold for entertainment robots [3] Market Potential - The demand for cultural tourism is robust, with significant cost advantages for robotic replacements, indicating a strong potential for robots in the cultural tourism sector [4] - The adaptability of humanoid robots to the current development stage aligns well with the cultural tourism industry, suggesting that companies in this sector are likely to benefit from these advancements [4]
新城市志︱中国科技城,争当文旅优等生
Xin Lang Cai Jing· 2025-10-26 09:39
Core Viewpoint - Mianyang, a city known for its technological innovation, is successfully integrating cultural tourism with local events, particularly through its football league, showcasing a unique model of "technology + cultural tourism" that enhances visitor experience and promotes local consumption [2][5][9]. Group 1: Event Integration and Local Impact - The Sichuan Super League matches in Mianyang have transcended sports, becoming platforms for promoting local culture and tourism, exemplified by events like the "Enjoy Sichuan Super League" consumer market [2][4]. - Mianyang's recent football match against Guangyuan not only resulted in a victory but also highlighted the city's innovative approach to merging sports with cultural tourism [2][4]. - The city has seen significant tourism growth, with A-level scenic spots receiving 12.885 million visitors in the first half of 2025, a 15.02% increase year-on-year [5]. Group 2: Technology and Cultural Tourism Synergy - Mianyang's integration of technology into cultural tourism is deeply rooted in its identity as a "Science City," leveraging local technological advancements to enhance visitor experiences [5][6]. - The use of local technological innovations, such as autonomous buses and robots, during events reinforces the city's branding as a technology hub while providing unique experiences for visitors [6][7]. - The city offers a comprehensive range of "tech tourism" experiences, from interactive exhibits to immersive educational programs, setting it apart from other cities [6][7]. Group 3: Cultural Heritage and Differentiation - Mianyang's rich cultural history, including its association with historical figures and events, provides a strong foundation for its tourism development strategy [10][11]. - The city promotes a diverse range of local tourism products, encouraging each district to develop unique offerings that reflect their cultural heritage, thus avoiding competition and enhancing overall tourism appeal [11][14]. - Mianyang's approach to tourism emphasizes a balance between high-end cultural experiences and accessible local attractions, catering to a wide range of visitor preferences [23]. Group 4: Future Opportunities and Challenges - Despite lacking a single dominant tourism IP, Mianyang's strategy of leveraging multiple local attractions may provide a more sustainable tourism model compared to cities reliant on singular popular attractions [16][22]. - The city is actively working to enhance its brand recognition and visitor engagement through innovative marketing strategies and cultural outreach initiatives [18][21]. - Upcoming events, such as the 2025 Sichuan Provincial Cultural and Tourism Development Conference, are expected to further boost Mianyang's tourism profile and attract more visitors [22].
深中通道西人工岛自10月25日起启动文旅试运营
Zhong Guo Xin Wen Wang· 2025-10-22 11:51
Core Viewpoint - The Shenzhen-Zhongshan Channel, a world-class cross-sea engineering project, is set to begin trial operations for its western artificial island on October 25, with a formal opening scheduled for December [1][3]. Group 1: Project Overview - The Shenzhen-Zhongshan Channel spans approximately 24 kilometers and integrates bridges, islands, tunnels, and underwater connections, making it one of the most complex cross-sea projects globally [1]. - The project has undergone 7 years of planning and 7 years of construction, involving over 15,000 builders, and is expected to be completed by June 30, 2024 [1]. Group 2: Tourism and Operations - The western artificial island, covering about 137,000 square meters, will serve as a key hub for traffic management, emergency rescue, and educational purposes [3]. - The initial phase of the tourism operation will focus on the Guangdong-Hong Kong-Macao Greater Bay Area Cross-Sea Channel Science Base, offering educational and sightseeing experiences [3][4]. - A month-long operational pressure test will begin on October 25, allowing pre-registered groups and the public to experience the site and provide feedback [4]. Group 3: Ticketing and Pricing - The official ticketing app "Shen Ai Ticket" will facilitate reservations, with adult tickets priced at 188 yuan, student tickets at 158 yuan, and children's tickets at 128 yuan, including round-trip transportation and approximately 3 hours of island exploration [5][6]. Group 4: Future Development Plans - Future plans include expanding the island's functions to incorporate tourism, leisure, and service facilities, with potential activities such as aerial sightseeing and educational experiences [6]. - The long-term vision aims to create a composite super IP for the Greater Bay Area, integrating technology, engineering, and cultural tourism [6].
“演出+”“赛事+”“科技+”……假期文旅市场持续升温——文旅场景上新 消费活力焕新
Xin Hua Wang· 2025-10-02 23:21
Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] Group 1: Cultural and Tourism Activities - New immersive experiences, such as the semi-mobile music drama "Yao Xi Sheng," are attracting audiences by blending traditional culture with modern technology [2] - Visitors are increasingly seeking deeper, personalized cultural experiences, such as traditional craftsmanship and creative cultural products [3] Group 2: Event-Driven Travel - Sporting events are becoming a new trend in travel, with initiatives like ticket discounts and local consumption vouchers enhancing the experience for attendees [4][5] - The integration of sports events with tourism is stimulating new consumption patterns, as seen in the initiatives in Suining and Chengdu [4] Group 3: Technological Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are utilizing technology to create immersive experiences that attract visitors [7] - The combination of technology and art is enriching the cultural tourism offerings, exemplified by VR exhibitions and interactive installations [7] Group 4: Diverse Cultural Products - Unique performances, like the "Ice Glacier Pearl" water dance show in Xinjiang, highlight the integration of technology and cultural elements, enhancing the appeal of tourism products [8] - The blending of tourism with agriculture and industry is leading to a more diverse range of cultural tourism products [8]
“演出+”“赛事+”“科技+”……假期文旅市场持续升温 文旅场景上新 消费活力焕新(文化中国行)
Ren Min Ri Bao· 2025-10-02 21:56
Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3]. - The premiere of the immersive music drama "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2]. Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3]. - In Sichuan, events linked to sports, like football matches, are driving tourism, with discounts and incentives for ticket holders [4][5]. - The integration of technology and art in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, is creating new immersive experiences for visitors [7]. Group 3: Innovative Cultural Products - The use of advanced technologies like VR and AI in cultural exhibitions is enhancing visitor engagement and creating unique experiences [7][8]. - The combination of tourism with agriculture and industry is leading to a richer supply of cultural tourism products, exemplified by the water dance show in Xinjiang [8].
【晶采观察·解码“十四五”】新业态频涌现!文旅“玩”出科技感
Yang Guang Wang· 2025-10-01 01:23
Core Insights - The upcoming holiday season is expected to see a significant rise in "tech tourism," driven by the integration of AI and other technologies in cultural and tourism sectors [1][2] - The Ministry of Culture and Tourism has emphasized the importance of cultural creativity, technological innovation, and industry integration to stimulate new development momentum [1] Group 1: Technological Integration in Tourism - Many tourist attractions are now utilizing AI robots for guiding visitors, enhancing the overall experience with features like scenic explanations and interactive performances [1] - Notable examples include the introduction of exoskeleton devices in scenic areas like Mount Tai and Huangshan, which assist visitors in enjoying the natural beauty more comfortably [1] - The trend of "smart tourism" is expected to account for over one-third of the total tourism economy in the coming year, highlighting the growing importance of technology in the sector [2] Group 2: Factors Driving the Popularity of Tech Tourism - The advancement of "Made in China" technologies, such as AI, VR, and 5G, has made significant contributions to the appeal of tech tourism, showcasing China's technological prowess [3] - There is a growing interest among younger generations in technology-driven experiences, evidenced by the popularity of educational travel programs, with projections indicating over 30 million visitors to science museums during the summer of 2025 [3] - The essence of tech tourism lies in the synergy between technological advancements and the soft power of the cultural tourism industry, with public services acting as a crucial bridge to enhance visitor experiences [3]
邮轮、赛事、惠民红利,市北区十月推出多元文旅促消费活动
Qi Lu Wan Bao Wang· 2025-09-30 06:53
Core Viewpoint - The city of Qingdao's Shibei District is launching a series of cultural and tourism consumption activities in October, themed "Encountering Autumn Fireworks in Shibei," to celebrate the 76th anniversary of the People's Republic of China and the Mid-Autumn Festival, aiming to create a rich and diverse holiday tourism environment for citizens and tourists [1] Group 1: Cruise Tourism Development - Qingdao International Cruise Home Port is the only professional cruise terminal in Shandong Province, serving as a core platform for developing cruise economy and promoting high-quality inbound tourism [2] - The district will host foreign tourists from the cruise ship "招商伊敦号" on October 14 and 19, with over 1,000 visitors from countries like the USA and Australia, offering themed shore excursions to iconic attractions in Qingdao [2] Group 2: Diverse Activity Matrix - A variety of sports events and cultural tourism activities will take place in October, including the 2025 National Youth Parkour Championship from October 24-26, attracting top national athletes [3] - The opening of the first interactive technology exhibition themed on "High-Speed Rail" at the CRRC Sifang Cultural Technology Museum invites visitors to explore China's high-speed rail technology [3] - The Qingdao Beer Museum will host a special immersive experience during the National Day holiday, along with a "Mid-Autumn Mooncake Culture Exhibition" featuring cultural mooncakes and intangible cultural heritage crafts [3][4] Group 3: Enhanced Consumption Scenes - The district will upgrade consumption scenes to provide innovative and diverse cultural tourism products, including XR interactive experiences at various venues [5] - Special consumption scenes like "波螺油子·拾贰阶" and Qingdao Beer Exchange will be developed to enhance consumer engagement and loyalty [6] - New tourism routes will be launched to promote daytime and nighttime tourism habits among visitors, integrating various cultural and entertainment resources [6] Group 4: Consumer Incentives - The "惠享市北" initiative will distribute nearly 10,000 consumer vouchers through digital platforms, covering major cinema chains and promoting cultural consumption [7] - Special discounts and integrated experiences will be offered at various museums and cultural venues, enhancing the overall cultural experience for visitors [7] - Major commercial districts will implement exclusive promotional policies to stimulate consumption across diverse sectors, including food and cultural products [7]
旅游“新”潮涌动:“科技+文旅”释放消费潜能
Xin Hua Wang· 2025-09-27 12:08
Core Insights - The integration of technology and cultural tourism is creating innovative experiences, such as VR exhibitions that allow visitors to engage with historical sites like the Palace of Versailles [1][3] - The Shanghai Astronomy Museum and other venues are leveraging VR and AR technologies to enhance visitor engagement and expand access to cultural experiences [1][3] - Artificial intelligence and other advanced technologies are optimizing tourism services, providing real-time information and enhancing the overall visitor experience [4] Group 1: Technological Innovations in Cultural Tourism - The "Light Domain Wonderland" VR exhibition in Shanghai has received positive feedback for its immersive experience that transports visitors to historical settings [1] - The Shanghai Astronomy Museum has established VR metaverse experience stations to cater to increased visitor demand, offering immersive moon-viewing experiences during the upcoming National Day holiday [1][3] - The "Dragon Roar Nine Provinces" exhibition at the Shanghai Natural History Museum allows visitors to interact with lifelike dinosaur projections, enhancing educational engagement [3] Group 2: AI and Smart Tourism Services - The introduction of AI-driven tourism assistant "Hu Xiaoyou" provides a comprehensive platform for tourists to access information on commercial outlets, tourist traffic, and weather conditions [4] - The cultural tourism sector is identified as a rich field for technological innovation, with new technologies fostering a shift towards more efficient, digital, and intelligent service delivery [4]
“科技+文旅”重塑“诗和远方” “情绪消费”成为景区“破圈”密码
Yang Shi Wang· 2025-09-27 07:24
Group 1 - The core viewpoint highlights the significant growth of China's tourism market, with domestic travel reaching 3.285 billion trips in the first half of the year, representing a year-on-year increase of 20.6% [1] - The integration of new technologies such as AI, virtual reality, and 3D displays is enhancing the tourism experience, making it more interactive and engaging for visitors [3][5] - The trend towards "smart tourism" is expected to account for over one-third of the tourism economy by the end of the year, indicating a shift in consumer preferences towards more immersive and emotionally fulfilling travel experiences [7] Group 2 - There is a growing preference among tourists for slow-paced vacations that emphasize emotional value, such as enjoying nature and relaxation, which is becoming a new choice for travelers [7][9] - The popularity of "emotion + tourism" products, such as scenic coffee shops and unique leisure activities, reflects a shift in consumer behavior towards experiences that promote relaxation and well-being [9][11] - The demand for composite tourism products that combine scenery, culture, and experience is rising, with searches for unique experiences like watching the sunrise from a hotel bed or enjoying stargazing from a hot spring significantly increasing [11][13]
科技赋能 让文旅遇见“数智未来”
Bei Jing Ri Bao Ke Hu Duan· 2025-09-22 02:13
Group 1 - The cultural and tourism industry in Beijing is undergoing a significant digital transformation driven by new information technologies such as artificial intelligence, big data, virtual reality, and 5G [1][2] - The Beijing Municipal Bureau of Culture and Tourism has announced the selection of 14 outstanding cases and 8 excellent solutions for cultural and tourism technology innovation for 2025, showcasing important breakthroughs and innovative achievements in the smart cultural tourism sector [1][2] - The initiative aims to promote the application of technological innovations in the cultural and tourism industry, enhancing the quality of development and providing replicable and scalable practices for the industry [2][3] Group 2 - The selected cases and solutions demonstrate the successful integration of technology and cultural tourism, focusing on enhancing visitor experiences and improving enterprise management [2][3] - The Beijing Municipal Bureau of Culture and Tourism plans to continue promoting digital transformation and the integration of technology with cultural tourism, aiming for a more vibrant, meaningful, and high-quality development phase [3] Group 3 - A total of 88 outstanding cases and 9 excellent solutions have been collected and published in recent years, providing effective support for the development of cultural tourism technology innovation [1][3] - The initiative reflects the resource endowment and industrial advantages of Beijing as a national cultural and technological innovation center, aiming to stimulate innovation vitality in the cultural and tourism sectors [1][3]