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一天能赚6个亿,谁还能打得过腾讯。。。
Sou Hu Cai Jing· 2025-08-14 16:28
Core Viewpoint - Tencent has reported record-high financial results for the second quarter, achieving significant revenue and profit growth, driven primarily by its gaming business and advancements in AI technology [1][11]. Financial Performance - Total revenue reached 184.5 billion RMB, a year-on-year increase of 15% [2]. - Net profit grew by 17% to 55.6 billion RMB, with a gross margin improvement to 57% [1][2]. - The company achieved its fastest revenue growth in four years and a new high in gross margin [1]. Gaming Business - Gaming revenue amounted to 59.2 billion RMB, reflecting a 22% year-on-year increase [5]. - Domestic game revenue was 40.4 billion RMB, up 17%, while international game revenue surged by 35% to 18.8 billion RMB [5]. - Popular titles like "Honor of Kings" and "Peacekeeper Elite" continue to perform exceptionally well, with "Honor of Kings" being the only mobile game to surpass 1 billion USD in revenue in the first half of the year [7][9]. AI Integration - AI has become a focal point for Tencent, with significant investments leading to improved operational efficiencies and revenue generation [11][16]. - The advertising business saw a 20% increase in revenue to 35.8 billion RMB, attributed to AI optimizations in ad placement and production [19][24]. - AI is also enhancing gaming experiences, with applications in NPC design and gameplay mechanics [29][31]. Future Outlook - Tencent's diverse revenue streams, including gaming and AI, position it well for continued growth [31]. - The company is leveraging its gaming success to fund AI initiatives, ensuring a sustainable financial model [31].