记者丨孙静芳 编辑丨蒋韵 今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六 大领域的文化产业高质量发展"政策包"，87条硬核措施犹如一剂强心针，为这片文化热土注入 澎湃动能。如今，半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产 业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启 幕之际，广东正着力打通文化与金融、科技的对接通道，推动文化产业向融合化、数字化、国 际化方向加速迈进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独 具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的 粤产电影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术 应用，从人才引育到市场拓展，全链条的赋能让我们创作更有底气。"该影片从筹备时省市部 门主动协调拍摄场景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等 地，岭南地域特色为作品注入独特 ...

今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大领域的文化产业高质量发展"政策包"，87条硬核措施犹如一 剂强心针，为这片文化热土注入澎湃动能。如今，半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启幕，广东正着力打通文化与金融、科技的对接通道，推动文化 产业向融合化、数字化、国际化方向加速迈进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的粤产电影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术应用，从人才引育到市场拓展，全链条的赋能让我们创作更有 底气。"该影片从筹备时省市部门主动协调拍摄场景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等地，岭南地域特色为作品注入独 特情感厚度，实现了"在地化创作、全球化表达" ...

Core Insights - The article highlights the rapid growth and innovative strategies of Jason Entertainment, a cultural and entertainment company based in Guangzhou, which has successfully integrated various IPs and product categories to capitalize on the booming Chinese cultural industry [2][6]. Company Overview - Jason Entertainment started in 2019 with a four-person team focusing on collectible cards from the IP "Douluo Dalu" and has since expanded to a comprehensive cultural entertainment group covering cards, trendy toys, and AI products, linking over 500 global IPs [2][6]. - The company achieved over 100 million yuan in sales within a week of launching collectible cards for "Nezha: Birth of the Demon Child," demonstrating significant market demand and effective IP utilization [2][6]. Product and Market Strategy - The company has launched collaborations with major IPs like Disney and has expanded its product categories to include food toys, trendy toys, and AI products, creating immersive experiences for consumers [3][4]. - Jason Entertainment's recent product launch event in Shanghai generated significant engagement, with over 3.02 million exposures and nearly 300,000 yuan in GMV on the first day [3]. Technological Integration - AI technology is being integrated into IP operations, with the company's self-owned IP "Capybara" evolving into an AI companion robot, enhancing user interaction and experience [3][4]. - The company is exploring AR technology to transform static collectibles into interactive experiences, showcasing a forward-thinking approach to product development [5][6]. Growth and Future Outlook - Jason Entertainment has experienced a threefold increase in financing and valuation over the past year, with a compound annual growth rate exceeding 200%, indicating strong market performance [6][7]. - The company aims to expand its physical presence with plans to open 70 stores by next year, targeting annual sales exceeding 1 billion yuan [7][8]. - The company aspires to become "China's Bandai," leveraging its strategic positioning in the cultural industry to tap into new revenue streams through IP and merchandise [7][8].