Industry Overview - The year 2025 is described as a "new era" for the ACGN (Animation, Comic, Game, Novel) industry in China, marking significant changes in animation films, series, and AI-driven content [1] - The Chinese animation film "Nezha: Birth of the Demon Child" achieved a record-breaking box office of 15 billion yuan, while "The Wandering Earth" set new records for 2D animation films [1] - The gaming industry continues to grow steadily, with major companies like Tencent and NetEase launching new blockbuster products [1] Animation and Content Trends - 2025 is seen as a transformative year for Chinese animation series, with changes in platform policies and content planning, as well as a focus on female-oriented themes to escape content homogeneity [1] - AI-driven comic series are gaining traction, with platforms like iQIYI and others recognizing the potential of AI technology in the entertainment sector [1] - The rise of AI comic series is reminiscent of the past boom in the comic industry, leading to increased competition and potential market consolidation by 2026 [1] Gaming and E-sports Developments - The gaming industry is experiencing stable growth, with total revenue continuing to increase year-on-year, and new competitive products emerging from major players [1] - 2025 is also noted as a pivotal year for Chinese e-sports projects expanding globally, despite mixed results in international competitions [2] - The first e-sports Olympics is scheduled for 2027, indicating a growing recognition of e-sports on a global stage [7] Financial Performance and Market Dynamics - The report from the Chinese gaming industry indicates a total of 1,771 game licenses were issued in 2025, marking a 25% increase from 2024, with a diverse range of game types being approved [124] - Companies like Reading Group reported a total revenue of 8.12 billion yuan in 2024, a 15.8% increase year-on-year, showcasing the industry's robust growth [19] - Kinsan Software reported a revenue of 10.318 billion yuan in 2024, with a significant increase in gaming-related income [20] Notable Events and Releases - The release of "Nezha 2" and "The Wandering Earth" highlights the success of Chinese animated films in 2025, with both films achieving record box office numbers [5][70] - The launch of various gaming titles and platforms, including the public testing of "Decision Peak" and "Xianjian World," reflects the ongoing innovation in the gaming sector [4][11] - The publication of multiple industry reports, such as the "2025 Trends Report" for domestic animation and GenAI, indicates a focus on understanding and adapting to market changes [6][9]

点击上图▲立即了解 " 最热闹的盛宴背后，往往是最谨慎的策略。 文 /巴九灵（微信公众号：吴晓波频道） 2025年的中国电影院，以一部动画电影始，以一部动画电影终。 群雄并起的春节档，《哪吒2之魔童闹海》首周斩获31.31亿元票房，之后高歌猛进，最终以154.46亿元票房称王，占年度总票房的近1/3。 而在11月底的冷门期，《疯狂动物城2》首周斩获19.24亿票房，一下子成了"全村的希望"，为几乎冰封的电影市场注入暖意。 在电影行业，"冰封"是一个专有名词。业内一般将单日票房4亿元作为"爆发期"，将单日票房2000万元以下视为"冰封日"。3月、4月、10月、11 月，"冰封日"多次出现，与之形成鲜明对比的是，在《疯狂动物城2》上映前，"爆发日"却寥寥无几。 " 图源 ： 灯塔专业版 多方预测，《疯狂动物城2》的最终票房将达到38亿元左右，超过《唐探1900》（36亿）成为年度亚军。 电影院内，是动画角色带来的欢声笑语；电影院外，一场高度理性的商业博弈早已铺开：当市场不确定性加剧，押注超级IP，成为品牌们最优选 择。 疯狂联名 对更多人而言，年初《哪吒2》下映后，主角团在日常的出镜 率反而急速飙 升。 在"小孩 ...