扬子晚报网1月6日讯(记者姜天圣)近日，2025年度中国电竞产业年会在北京市石景山区举办。本次年会由中国音像与数字出版协会主办，多部门联合支持 承办，沐瞳科技决胜巅峰中国电竞负责人Mike在会上发表主题分享，详解《决胜巅峰》十年全球化布局成果及国内发展规划，展现这款全球顶级移动电 竞产品的中国落地战略。 沐瞳科技决胜巅峰中国电竞负责人Mike 十年深耕铸就全球电竞标杆 作为沐瞳科技旗下核心产品，《决胜巅峰》自2015年推出以来，始终以全球化为发展核心。截至目前，该产品已积累全球近15亿注册用户，发行覆盖220 多个国家和地区，搭建4000个全球服务器，支持24种语言版本。在47个国家的APP Store和120个国家的Google Play平台上排名领先，成为东南亚等地区的 国民级游戏。 用户数据持续领跑行业，全球月活用户突破1亿，每日有近4000万玩家参与跨区域对战。依托庞大的用户基础，《决胜巅峰》构建了成熟的电竞赛事体 系，2017年首办印尼线下赛事，2019年推出世界总决赛M赛，2024年入驻电竞世界杯，2025年成功入选2026年爱知名古屋亚运会正式比赛项目，实现从区 域赛事到国际顶级赛事的跨越。 在 ...

Core Insights - Shanghai is positioning itself as a global hub for esports, with the 2025 Shanghai Esports Master Tournament scheduled from December 3 to 7, showcasing a blend of top-tier competition and industry integration [1][6] Group 1: Event Highlights - The upcoming tournament features popular games such as "Decision Peak," "Valorant," "Overwatch," and "Identity V," with tickets selling out rapidly [2] - The event will include affordable ticket options starting at 68 yuan, aiming to increase public participation [2] - Live streaming will be available on major platforms like Douyu, Bilibili, WeChat Video, Douyin, and Leisu Sports, enhancing audience reach and brand exposure [2] Group 2: Economic Impact - The Shanghai Master Tournament has been held since 2019, attracting top esports teams and generating significant consumer activity [3] - The event will feature "second venues" in commercial areas to connect live broadcasts with entertainment, promoting a cross-regional consumption network [3] - The integration of esports with urban public spaces aims to create cultural landmarks, enhancing the visibility of the esports industry [3] Group 3: Industry Development - The Jing'an District has attracted over 30 gaming and esports companies, forming a complete industry chain from development to operations and events [4][5] - The "Audio-Visual Jing'an" initiative focuses on AI and high-definition content creation, establishing a core area for the development of the audiovisual industry [4] - The establishment of an OPC community will support entrepreneurs with services like incubation, intellectual property protection, and financing [5] Group 4: Future Prospects - The esports industry is seen as a key driver for Shanghai's digital economy and cultural technology integration, with ongoing developments in the sector [6] - The upcoming tournament is expected to enhance the visibility and engagement of the esports ecosystem, making it accessible to a broader audience [6]

Core Insights - The Chinese esports industry is experiencing a recovery and adjustment phase, with a projected revenue of 293.31 billion yuan in 2025, marking a 6.40% year-on-year increase, the highest growth rate in three years [2][33] - The industry faces structural issues, particularly a heavy reliance on live streaming for revenue, which constitutes 80.81% of total income, while direct revenue from events and clubs only accounts for 15.03% [5][33] - User growth is plateauing, with a projected user base of 495 million in 2025, reflecting a 1.06% increase, indicating future growth will depend more on enhancing existing user engagement rather than acquiring new users [8][33] Industry Overview - The esports industry in China is recovering from a decline in sales revenue experienced in the previous two years, indicating improved monetization capabilities [2] - The dominance of shooting games is evident, comprising 28.3% of esports gameplay types, with mobile platforms leading at 58.6% [9][33] - The number of professional esports events is increasing, with 142 events planned for 2025, a rise of 18 from the previous year, and over half of these events being held offline [14][33] Regional Dynamics - Shanghai maintains its status as the "global esports capital," hosting 19.2% of offline events and having 38 esports clubs, both leading figures nationally [17][33] - Other major cities like Chengdu, Chongqing, Hangzhou, and Beijing form a strong second tier for event hosting, contributing to a significant concentration of esports clubs [22][33] International Expansion and Challenges - The international presence of Chinese esports is growing, with successful events held globally, showcasing the competitive edge of Chinese esports in terms of business models and content operation [25][33] - However, the club ecosystem shows signs of vulnerability, with 54.3% of clubs participating in only one type of event, which raises concerns about their resilience to market changes [29][33] Conclusion - The Chinese esports industry is characterized by stable revenue growth, increased offline events, and significant regional clustering, alongside challenges such as revenue dependency on live streaming and a need for diversified club participation [33]

剥离了这些新闻之后，其实在核心的手游端，字节近期需要重点关注的动作也不少，重点新游《境·界 刀鸣》（《BLEACH Soul Resonance》）全球范围 内上线8天吸金超5340万元（不包含国内安卓端，下同），海外开测休闲SLG新游《ZombieWorks》引发关注。 下文中，点点出海将详细拆解上述两款产品的具体表现，尤其是字节"耗时长久"的《境·界 刀鸣》。 波折多年终公测，8天吸金5340万，《境·界 刀鸣》欲成为《死神》改编头部手游 自去年3月宣布战略定位重大调整后，字节跳动的游戏业务正式重启回归孵化状态，整体非常低调，但近一个月字节游戏似乎重新在行业中活跃了起来， 与之相关的新闻报道明显增多。 先是今年10月底，外媒technode报道称，字节计划在海外推出一个全新的游戏发行平台"GameTop"。该平台大概率为小游戏平台，类似海外的taptap或 hago、weplay，致力于为海外用户提供个性化的游戏内容，同时满足玩家的创作与社交需求；再是11月中下旬曝出，抖音端加码广告小游戏布局，近期主 推小游戏《梦幻数独》（今夏上线抖音），体验用户量已经破550万，相关话题词超1300万次播放；紧接着是上 ...

Core Viewpoint - The 2025 Shanghai Esports Master Tournament will take place from December 4 to 7 at the Jing'an Sports Center, offering an immersive experience for esports enthusiasts both online and offline [1]. Group 1: Event Details - The tournament will feature four competitive games: "Decisive Peak," "Valorant," "Overwatch," and "Identity V," which will be integrated into iconic Shanghai landmarks, showcasing the deep connection with the city [1]. - International representation is highlighted with players from Mongolia participating in "Decisive Peak," and a player from BLG in "Valorant" received enthusiastic applause from the audience [1]. - The event's promotional activities began in late November, with flags featuring the tournament's branding appearing in areas like Nanjing West Road and around the venue [1]. Group 2: Ticket Sales and Broadcasting - Tickets for the most popular events sold out within seconds on the opening day of sales, November 21 [1]. - In addition to live attendance, the tournament will be broadcasted in real-time across multiple platforms, including Douyu, Bilibili, Douyin, WeChat Video, Tencent, and Leisu Sports [1]. Group 3: Organizational Support - The tournament is organized by the Shanghai Sports Bureau and the Jing'an District People's Government, with support from the Shanghai Municipal Culture and Tourism Bureau [2]. - Various organizations, including the Shanghai Sports Technology Management Center and the Shanghai Esports Association, are involved in the event's execution, with NEOTV providing full presentation support [2]. - Sponsors such as Pepsi and TGIF are ensuring comprehensive support for the event [2].

Group 1 - The Shanghai Esports Master Tournament will take place from December 3 to 7 at the Jing'an Sports Center, featuring four official competition titles and nearly 100 top players from countries including China, South Korea, and Mongolia [1] - Jing'an District aims to enhance the event's influence and stimulate regional consumption through a series of cultural and commercial activities, leveraging its developed commercial landscape [1] - Multiple "second venues" will be created in collaboration with shopping malls to improve the viewing experience, including a dedicated viewing area at Danning Music Plaza with live broadcasts and interactive entertainment [1] Group 2 - During the tournament, the "Jing'an Digital Coexistence Cultural Market" will be held outside the sports center, showcasing non-heritage culture, gaming industry, and ultra-high-definition audiovisual sectors [2] - Since 2019, Jing'an has been focused on developing the gaming and esports industry, attracting over 30 new gaming and esports companies during the 14th Five-Year Plan period, with more than 100 companies now established [2] - Key gaming and esports companies in Jing'an include Riot Games, Electronic Arts, and EDG, with an expected revenue of nearly 4 billion yuan and tax contributions of around 400 million yuan from key gaming enterprises in 2024 [2]

Group 1: Game Approval and Market Trends - In November, the National Press and Publication Administration approved a total of 184 games, bringing the total number of game licenses issued in 2025 to 1,624, with 1,532 being domestic and 92 being imported [1][4] - The number of domestic game licenses approved each month has consistently exceeded 110 over the past year, indicating a stable growth trend compared to last year [4] - Notable games approved this month include Tencent's "No Man's Land," Bilibili's "Shining! Lume," and Perfect World's "Dream New Zhu Xian: Light Enjoy" [1] Group 2: ByteDance and Savvy Games Group Negotiations - ByteDance is reportedly in talks with Saudi Savvy Games Group to sell its gaming subsidiary, Mouton, with negotiations still ongoing and no final agreement reached [5] - Mouton's flagship game, "Mobile Legends: Bang Bang," has over 1.5 billion downloads globally and is considered a core asset of ByteDance's gaming business [5] - There are concerns regarding Savvy's financial situation, which may impact the negotiations, as the Saudi Public Investment Fund is facing funding shortages [7] Group 3: Tencent's Strategic Investments - Tencent has completed a strategic investment of €11.6 billion (approximately 900 million RMB) in Ubisoft's subsidiary, Vantage Studios, acquiring a 26.32% economic interest while Ubisoft retains control [8][10] - Vantage Studios will focus on major Ubisoft IPs like "Assassin's Creed," "Far Cry," and "Rainbow Six," aiming to develop them into evergreen brands with annual revenues of €1 billion [8] Group 4: Game Releases and Updates - Tencent's Level Infinite has secured global publishing rights for the upcoming cross-platform game "Project Spirits" developed by Shift Up, indicating Tencent's deepening involvement in game development [11][13] - Bilibili's game "Yao Guang Lu: Chaos Princess" will cease online operations on December 8, 2025, after a short lifespan, reflecting challenges in sustaining player engagement [16][18] - NetEase's collectible card game "Onmyoji: The Card Game" will stop new content updates after January 1, 2026, although servers will remain operational [19][21] Group 5: Acquisitions and Market Expansion - Nintendo plans to acquire 80% of Bandai Namco Studios Singapore by April 1, 2026, to enhance its game development capabilities [22][24] - The Chinese Embassy in Belarus praised NetEase's "Yanyun Sixteen Sounds," highlighting the increasing success of Chinese ARPGs in international markets [25][28] - Kaien Network's investment in the AI game "EVE" is set for a second test, with plans for a Q1 2026 launch, showcasing the industry's focus on AI-driven gaming experiences [29][31]

Core Viewpoint - Savvy Games Group from Saudi Arabia is in negotiations to acquire ByteDance's wholly-owned subsidiary, Shanghai Mutong Technology, which has been a key player in the mobile gaming market [1][2]. Group 1: Company Overview - Mutong Technology, established in 2014, is one of the earliest Chinese companies to venture into mobile gaming overseas [2]. - The flagship product, "Mobile Legends: Bang Bang" (domestic version "决胜巅峰"), has maintained strong growth for nearly a decade, ranking among the top ten in revenue for Chinese mobile games overseas [2]. - The game achieved a historical revenue peak in March 2023, with global cumulative revenue surpassing $2 billion (approximately 145 billion RMB) [2]. Group 2: Acquisition Background - ByteDance acquired Mutong Technology in March 2021 for approximately $4 billion (around 289.9 billion RMB) to leverage its overseas distribution capabilities and expand into the heavy gaming market [4]. - Despite the acquisition, ByteDance's gaming business did not perform as expected, with limited success in the European and American markets [4]. - New releases from Mutong, such as "发条总动员," have not replicated the success of "Mobile Legends: Bang Bang" [4]. Group 3: Market Context - The rumors of Mutong's sale are not unfounded, as ByteDance has been undergoing significant restructuring of its gaming business [4]. - In April 2023, there were reports of plans to package Mutong with another company for an independent listing, although ByteDance denied any current plans for an IPO [4]. - Savvy Games Group, established in 2021 by the Saudi Public Investment Fund (PIF), aims to position Saudi Arabia as a hub for the gaming industry and has made substantial investments, including a $55 billion acquisition of EA [5][6]. Group 4: Strategic Implications - If the acquisition is successful, Savvy Games Group could gain valuable operational experience in Southeast Asia and South Asia from Mutong, enhancing its global gaming strategy [6].

Core Viewpoint - ByteDance is reportedly restarting negotiations with Saudi Arabia's Savvy Games Group regarding the acquisition of its subsidiary, Moonton, which indicates a potential revival of a previously shelved acquisition plan [1][4]. Group 1: Acquisition Details - The specifics of the acquisition have not been disclosed, and both ByteDance and the Saudi fund have not provided comments, leaving the latest valuation of Moonton uncertain [3]. - The sale of Moonton was initially considered in 2023 when ByteDance began restructuring its gaming business, with several bidders including the Saudi fund and Tencent. However, high valuation premiums during the initial acquisition led to a stalemate [4][10]. - Following the appointment of Zhang Yunfan in May 2023, ByteDance's gaming strategy shifted towards a more pragmatic approach, focusing on sustainable growth rather than chasing blockbuster hits [4][6]. Group 2: Strategic Shifts - ByteDance's gaming division has adopted a strategy that balances mature products with experimental ones, aiming for both mainstream appeal and niche markets, which has resulted in stable revenue and new growth [6][7]. - The collaboration between ByteDance's subsidiary, Xishiyuan, and Moonton has yielded successful products, such as the domestic version of "Decision Peak," showcasing the effectiveness of their partnership [7]. Group 3: Saudi Fund's Position - The Savvy Games Group, established in 2021 and fully owned by Saudi Arabia's Public Investment Fund (PIF), aims to create a global gaming empire by investing heavily in game development and esports [8][10]. - The Saudi fund's recent acquisition of EA for $55 billion reflects its aggressive investment strategy, and its renewed interest in Moonton may stem from a desire to fill gaps in its gaming portfolio, particularly in the MOBA genre [10][16]. - The failure of the esports Olympics project has prompted the Saudi fund to increase investments in gaming companies, recognizing the need for control over game development and distribution to support its esports ambitions [12][14].

Core Insights - ByteDance's gaming division is experiencing a significant revival, with the launch of the 3D action game "Jing·Jie Dao Ming" based on the "Death God" IP, which has already surpassed 15.55 million pre-registrations and reached the top of the iOS free games chart [1][5][10] - The company has been restructuring its gaming business for the past year and a half, focusing on a diverse range of projects across various genres, including PvE, PvP, and ARPG [1][13][24] - ByteDance is adopting a more cautious approach to game development, emphasizing long-term content production and project management, rather than rushing to create blockbuster titles [4][27] Game Development and Strategy - The gaming division has multiple projects in development, with around 30 teams working on various game types, including action, shooting, SLG, and card games [13][24] - Notable projects include "Jing·Jie Dao Ming," "Dawn of Peak" (Mobile Legends: Bang Bang), and several others from different studios under ByteDance [5][10][12] - The company is tightening its project approval standards and focusing on return on investment (ROI) metrics, reflecting a shift towards more strategic management of game development [3][26] Market Position and Challenges - ByteDance's gaming division benefits from its strong platform capabilities, which provide significant traffic and distribution advantages [25][26] - However, the platform-driven approach may conflict with the creative demands of game development, which often requires a longer-term focus and tolerance for risk [26][27] - The company is working to balance its platform logic with the need for sustained content production, aiming to cultivate its own content vitality in a competitive global market [27]