Core Insights - Gold prices have reached a new historical high, leading to increased purchases of "pain gold" among young consumers [1][3] - "Pain gold" refers to gold jewelry or collectibles that are co-branded with popular anime and gaming IPs, appealing to the younger demographic [3][5] - The market for IP gold products has seen a significant increase, with a reported 294% year-on-year growth in transactions [3] Group 1 - The trend of "pain gold" is characterized by small gold items, often weighing only 1-2 grams, being sold at prices significantly higher than traditional gold jewelry, sometimes up to three times the international gold price [1][3] - Major gold brands like Chow Tai Fook and Lao Feng Xiang are collaborating with anime and gaming franchises to create these products, which are becoming popular on social media as a new form of "social currency" [3][5] - The resale market for these items has seen dramatic price increases, with some products nearly doubling in value since their original sale [5] Group 2 - Despite the popularity, there are concerns that the value of "pain gold" may decline if the associated IPs lose relevance, as the market is highly dependent on the popularity of these franchises [5][7] - The premium pricing of "pain gold" is attributed to IP licensing fees and emotional value, making it a niche market rather than a dominant category in the gold economy [7] - The craftsmanship limitations in representing the intricate details and colors of the IPs may also restrict the appeal and market size of these products [7][9]

Group 1: Market Trends - Gold prices have reached a historical high, with COMEX gold futures hitting $3578.4 per ounce, marking a significant increase in demand among young consumers [1][8] - The rise of "pain gold" and "golden grains" has become popular among younger demographics, particularly those interested in anime and gaming collaborations [2][4] - The pricing logic for gold jewelry is changing, with "pain gold" products often priced significantly higher than traditional gold based on IP rarity and character popularity rather than just weight and international gold prices [4][7] Group 2: Consumer Behavior - Young consumers are increasingly viewing gold not just as an investment but as a collectible item, akin to limited-edition merchandise [2][3] - The emotional connection to IPs drives young consumers to pay premiums for these gold items, despite the lack of traditional pricing standards [6][7] - The trend of "pain gold" has led to a surge in secondary market prices, with some items being resold at nearly double their original prices [4][6] Group 3: Future Outlook - Analysts predict that gold prices may continue to rise, with expectations of further increases due to factors such as central bank purchases and economic uncertainties [8][9] - The global demand for gold as a safe-haven asset remains strong, with central banks continuing to increase their gold reserves [9]

Core Insights - "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the daily gold price [1][3] - The demand for "Pain Gold" products, which incorporate anime elements, is driving a surge in sales for various gold jewelry brands despite an overall weak gold consumption market [5] Group 1: Market Trends - Several "Pain Gold" products have been sold at 2-3 times the daily gold price since 2025, leading to a supply shortage [1] - A notable example includes a collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu," with a complete set selling for approximately 16,600 yuan, translating to about 1509 yuan per gram [3] Group 2: Consumer Behavior - Young consumers are increasingly purchasing "Pain Gold" not just for investment but also for emotional connection to their favorite IPs, indicating a shift in consumer sentiment towards gold products [5] - The emotional and social currency associated with these products encourages young consumers to pay a premium, as seen in the rapid sell-out of collaborations with popular franchises like "Mobile Suit Gundam" and "Saint Seiya" [5]

Group 1 - The term "pain gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, nearly three times the daily gold price since 2025 [1] - "Pain gold" products, which incorporate anime elements, are becoming a growth point for several gold jewelry brands amid an overall weak gold consumption environment [1][5] - A collaboration between Lao Feng Xiang and Bandai Namco released a pure gold series priced at 80,000 yuan, which sold out quickly, indicating strong demand for these themed gold products [5] Group 2 - A gold product set from Lao Miao, in collaboration with "Tian Guan Ci Fu," was listed on a second-hand platform for 16,600 yuan, with an estimated price of 1509 yuan per gram based on its weight of approximately 11 grams [3] - The popularity of these products is reflected in social media engagement, with related posts receiving over 70,000 likes [1] - The collaboration between Chow Tai Fook and "Gigi Kawa" resulted in a gold pendant priced at 2800 yuan per gram, which is 2.76 times the daily gold price, and it quickly sold out in physical stores [5]

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1] - The rise of "pain gold" is attributed to its emotional connection and social currency among young people, who are willing to pay a premium for items linked to their favorite IPs [8] Group 1: Market Trends - The "pain gold" concept, originating from Japanese otaku culture, involves adding anime elements to items, making it a form of expression for fans [7] - The browsing volume for the hashtag 痛金 on Xiaohongshu has surpassed 2.25 million, indicating significant interest [7] - In the past year, transactions for IP gold products on Taobao have increased by 294%, prompting the platform to create a dedicated category for "IP gold" [7] Group 2: Product Pricing and Demand - A gold note product originally priced at 899 yuan per gram is now being resold for nearly 1,600 yuan on second-hand platforms, reflecting a significant markup [3] - A gold jewelry set in collaboration with "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, with an estimated price of 1,509 yuan per gram [3] - The collaboration between Lao Feng Xiang and Bandai Namco for a gold series priced at 80,000 yuan sold out quickly, demonstrating strong demand [7] Group 3: Investment Potential - Some collectors have reported significant appreciation in the value of "pain gold," with one collector noting a potential increase of over 120,000 yuan in value [7] - A limited edition gold collectible from Lao Feng Xiang originally priced at 880,000 yuan is now valued at over 1 million yuan, highlighting the investment potential of these items [7] - The price of gold has risen by approximately 25% since April 2025, further enhancing the value of these collectibles [8]

Group 1 - The term "pain gold" is gaining popularity among young consumers, with prices of certain gold products being driven up to nearly double the daily gold price since 2025, indicating a supply-demand imbalance [1] - The first stock of the "Guzi economy," Pop Mart, reported impressive half-year results with revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8%, leading to a market capitalization exceeding 400 billion HKD [3] - The price of "gold banknotes" has doubled, with a specific product originally priced at 899 yuan now being sold for nearly 1600 yuan on second-hand platforms, reflecting a significant appreciation in value [4] Group 2 - Major gold brands are collaborating with popular IPs to launch limited edition products, which are quickly sold out, indicating a shift in consumer preferences towards unique and collectible items [6] - The emergence of IP-linked gold products is revitalizing the traditional gold jewelry market, which has been facing growth challenges, by attracting new consumer demographics [6][7] - The Z generation, comprising 260 million individuals (19% of the total population), is reshaping market dynamics with a focus on emotional and experiential value in their consumption choices [8] Group 3 - The rise of new consumption trends among the Z generation is reflected in the significant market performance of companies like Pop Mart and Lao Feng Xiang, with stock prices soaring and market capitalizations reaching new heights [9] - The shift in consumer behavior from basic survival needs to emotional value is transforming industry standards, as young consumers prioritize self-expression and community recognition [8][9]

Group 1 - The term "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to 2-3 times the daily gold price since 2025, leading to a supply shortage [1][3] - A specific gold note, originally priced at 899 yuan per gram, is now being sold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [3][4] - The collaboration between gold brands and popular IPs is becoming a growth point for several jewelry brands amidst an overall weak gold consumption environment [6][8] Group 2 - High-priced collaborations, such as the 80,000 yuan pure gold series from "Mobile Suit Gundam SEED," have sold out quickly, demonstrating strong demand for these products [8] - The price of gold products linked to popular IPs, such as the 2,800 yuan per gram gold pendant from "Chiikawa," has reached 2.76 times the daily gold price, highlighting the premium consumers are willing to pay [8] - The emotional connection and social currency associated with "pain gold" products encourage young consumers to pay a premium, although caution is advised regarding potential price corrections in the secondary market [6][8]

Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices significantly exceeding the daily gold price, indicating a strong demand and emotional connection to the products [1][4][6]. Group 1: Market Trends - "Pain gold" products have seen prices rise to 2-3 times the daily gold price since 2025, leading to a supply shortage [1]. - A specific gold note originally priced at 899 yuan is now being sold for nearly 1600 yuan on second-hand platforms, reflecting a price increase of almost 78% [4]. - The collaboration between gold brands and popular IPs (intellectual properties) is becoming a growth point for several jewelry brands amid an overall weak gold consumption environment [6]. Group 2: Consumer Behavior - Young consumers are increasingly viewing "pain gold" as a valuable collectible, with emotional ties to the IPs driving their willingness to pay a premium [4][6]. - A gold jewelry set associated with the IP "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, attracting significant interest [4]. - The emotional connection and social currency attributes of "pain gold" are leading to higher demand, with consumers actively seeking these products despite potential price corrections in the future [6]. Group 3: Brand Collaborations - Notable collaborations include a high-priced pure gold series with "Mobile Suit Gundam" that sold out quickly, and a gold pendant linked to "Chiikawa" priced at 2800 yuan per gram, which is 2.76 times the daily gold price [6]. - The rising gold prices have contributed to the appreciation of "pain gold," with some products seeing their values increase significantly since their launch [6].

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices reaching as high as 2800 yuan per gram, nearly double the daily gold price since 2025 [1][8] - Various gold products linked to popular IPs are experiencing significant price increases, with some items being sold at nearly double their original prices on secondary markets [4][7] Industry Trends - The overall gold consumption market is currently weak, but collaborations between gold brands and popular anime or gaming franchises are emerging as growth points for several jewelry brands [7] - Notable collaborations include a high-priced pure gold series from Old Fengxiang and Bandai Namco, which sold out quickly, and a gold pendant from Chow Tai Fook priced at 2800 yuan per gram, 2.76 times the daily gold price [7] Consumer Behavior - Young consumers are increasingly purchasing "pain gold" not only for its aesthetic appeal but also for its perceived value retention, as it combines emotional connection with collectible attributes [6][8] - A collector reported that the value of certain "pain gold" items has appreciated significantly, with one item originally priced at 880,000 yuan now exceeding 1 million yuan due to rising gold prices and limited availability [7][8]

Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the market price since 2025, leading to a supply shortage [1][6]. Group 1: Market Trends - The price of a 1g gold note originally priced at 899 yuan has surged to nearly 1600 yuan on second-hand platforms, reflecting a near doubling of its original price [4]. - The "pain gold" concept, rooted in Japanese otaku culture, is being embraced by young consumers as a valuable collectible, with related topics on social media platforms like Xiaohongshu exceeding 2.25 million views [6]. - The overall market for IP gold products has seen a 294% year-on-year increase in transactions on Taobao, indicating a significant growth area for jewelry brands amidst a generally weak gold consumption environment [6]. Group 2: Product Examples and Pricing - A collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu" has seen a gold jewelry set priced at 16,600 yuan, with an estimated weight of 11g, resulting in a price of approximately 1,509 yuan per gram [4]. - The "pain gold" items are perceived as having both emotional and social currency, with young consumers willing to pay premiums due to the emotional connection to the IPs [7]. - A limited edition 1,000g gold Gundam collectible originally priced at 880,000 yuan is now valued at over 1 million yuan, showcasing the potential for significant appreciation in value [6][7].