黄金"痛包"。图源：受访者 "痛金"一词中的"痛"，指在物品上添加动漫元素以公开表达喜好；如今，"痛金"正被部分年轻人视为"最保值谷子"。 8月18日，上述游戏玩家"米茄全家桶"告诉记者，"当时关注到喜欢的IP《崩坏：星穹铁道》推出了金钞，我就在北京、上海一家家线下门店去找，很多店 都没货售罄了，最后跑了很多家才买到这些。" 上述玩家告诉记者，以前只购买过黄金饰品送给长辈，这次为自己购买金钞主要是出于对IP和角色的喜爱，而且金钞比其他"谷子"更精致，还有保值的附 加属性。 另一款由老庙黄金与《天官赐福》联名的金饰套装，近日也在二手平台被炒至1.66万元，吸引上万人浏览及点击想要；该卖家告诉记者，全套产品克重约 11克。以此估算，单价也达到1509元/克。 单价高达2800元/克！"痛金"正在年轻消费者间流行。2025年以来，多款黄金"谷子"产品单价被炒至当日金价的2~3倍，一时供不应求。 在8月上海的漫展上，一位二次元游戏爱好者携带着身价上万的"金钞痛包"成为众人关注的焦点，在社交平台上，多条相关帖子获得超7万点赞。 在黄金消费整体疲软的行业环境下，这类二次元联名黄金正成为多家金饰品牌的增长点。 此前，老凤祥 ...

单价高达2800元/克！ "痛金"正在年轻消费者间流行 8月18日，上述游戏玩家"米茄全家桶"告诉九派财经记者，"当时关注到喜欢的《崩坏：星穹铁道》推出了金钞，我就在北京、上海一家家线下门店去找， 很多店都没货了，最后跑了很多家才买到这些。" 另一款由老庙黄金与《天官赐福》联名的金饰套装，近日也在二手平台被炒至1.66万元，吸引上万人浏览及点击"想要"，该卖家告诉九派财经记者，全套 产品克重约11克。以此估算，单价也达到1509元/克。 2025年以来 多款黄金"谷子"产品单价 被炒至当日金价的近3倍 一时供不应求 "痛金"一词中的"痛"，源自日本御宅族文化，指在物品上添加动漫元素，以公开表达喜好；"谷子"指的是动漫、游戏、偶像等相关的周边商品。如 今，"痛金"正被部分年轻人视为"最保值谷子"。 在黄金消费整体疲软的行业环境下，这类二次元联名黄金，正成为多家金饰品牌的增长点。 在8月上海的漫展上，一位二次元游戏爱好者携带着身价上万的"金钞痛包"成为众人关注的焦点。在社交平台上，多条相关帖子获得超7万点赞。 此前，老凤祥与万代南梦宫联名发布单价高达8万元的《机动战士高达 SEED》纯黄金系列藏品迅速售罄；与《圣 ...

Group 1 - The term "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to 2-3 times the daily gold price since 2025, leading to a supply shortage [1][3] - A specific gold note, originally priced at 899 yuan per gram, is now being sold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [3][4] - The collaboration between gold brands and popular IPs is becoming a growth point for several jewelry brands amidst an overall weak gold consumption environment [6][8] Group 2 - High-priced collaborations, such as the 80,000 yuan pure gold series from "Mobile Suit Gundam SEED," have sold out quickly, demonstrating strong demand for these products [8] - The price of gold products linked to popular IPs, such as the 2,800 yuan per gram gold pendant from "Chiikawa," has reached 2.76 times the daily gold price, highlighting the premium consumers are willing to pay [8] - The emotional connection and social currency associated with "pain gold" products encourage young consumers to pay a premium, although caution is advised regarding potential price corrections in the secondary market [6][8]

Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices significantly exceeding the daily gold price, indicating a strong demand and emotional connection to the products [1][4][6]. Group 1: Market Trends - "Pain gold" products have seen prices rise to 2-3 times the daily gold price since 2025, leading to a supply shortage [1]. - A specific gold note originally priced at 899 yuan is now being sold for nearly 1600 yuan on second-hand platforms, reflecting a price increase of almost 78% [4]. - The collaboration between gold brands and popular IPs (intellectual properties) is becoming a growth point for several jewelry brands amid an overall weak gold consumption environment [6]. Group 2: Consumer Behavior - Young consumers are increasingly viewing "pain gold" as a valuable collectible, with emotional ties to the IPs driving their willingness to pay a premium [4][6]. - A gold jewelry set associated with the IP "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, attracting significant interest [4]. - The emotional connection and social currency attributes of "pain gold" are leading to higher demand, with consumers actively seeking these products despite potential price corrections in the future [6]. Group 3: Brand Collaborations - Notable collaborations include a high-priced pure gold series with "Mobile Suit Gundam" that sold out quickly, and a gold pendant linked to "Chiikawa" priced at 2800 yuan per gram, which is 2.76 times the daily gold price [6]. - The rising gold prices have contributed to the appreciation of "pain gold," with some products seeing their values increase significantly since their launch [6].