作者：樊华 在企业管理与商业研究领域，华为的崛起始终是绕不开的标杆样本。支撑其穿越数十年市场风浪、实现全球化突破的核心内核，正是深入骨髓的奋斗者文 化。财经作家、华为资深研究专家余胜海先生的最新力作《奋发有为：任正非讲给华为人的108个经典故事》，以故事为叙事载体、以文化为解读脉络，精 准解锁了华为奋斗者文化的深层密码。书中关于"奋斗者文化"的故事比比皆是，不仅完整还原了任正非主导企业文化构建的演进历程，更将抽象的文化理念 转化为具象化的商业实践场景，让读者得以在真实的产业语境中，深刻洞悉奋斗精神之于企业生存发展的核心价值。 余胜海的最新力作《奋发有为：任正非讲给华为人的108个经典故事》出版 "奋斗者文化"的持续传承与迭代，离不开良性组织生态的培育，"蓬生麻中，不扶自直"的故事恰好揭示了这一文化延续的核心逻辑。余胜海在书中系统收录 了任正非关于组织氛围构建的故事，并以"方向可以大致正确，组织必须充满活力"和"战略预备队"制度为典型案例展开解读：即便在企业发展的低潮期，华 为仍坚持每年划拨十亿美元专项经费，为一线奋斗功臣提供系统化的学习提升机会，同时明确将艰苦地区任职经历作为核心晋升资质。这一制度设计的本 质 ...

Core Insights - The book "Striving for Excellence: 108 Classic Stories from Ren Zhengfei for Huawei Employees" by Yu Shenghai unlocks Ren Zhengfei's unique leadership wisdom and Huawei's growth secrets through storytelling [1][5] - Unlike traditional biographies or management theories, the book uses stories as a core medium, organized into eight chapters covering themes like "Suffering and Perseverance," "Dreams and Missions," and "Management and Change" [3] Group 1: Leadership and Management Philosophy - Ren Zhengfei's storytelling is closely tied to the survival and development of the company, often using military-themed narratives to convey management wisdom [4] - The book illustrates how Ren's stories, such as the vision of Huawei capturing one-third of the global communication market, serve to unify employees and inspire them during challenging times [3][4] - The "balcony money" story exemplifies the shared vision of win-win outcomes between the company and its employees, contributing to Huawei's reputation as a desirable workplace [4] Group 2: Crisis Management and Resilience - During crises, the power of storytelling becomes even more pronounced, as demonstrated when Ren used the "Il-2 aircraft" story to symbolize Huawei's resilience amid challenges like being placed on the U.S. Entity List [4] - Ren's straightforward response to challenges, encapsulated in the "just do it" philosophy, reflects Huawei's commitment to long-termism and foundational research, which ultimately leads to breakthroughs in technology [4][5] Group 3: Practical Application for Leaders - The book serves as a practical guide for managers, emphasizing the importance of storytelling in empowering employees and conveying corporate values [5] - It highlights that effective leaders are those who can tell compelling stories, which can activate organizations and inspire employee motivation in uncertain times [5]

Core Viewpoint - The book "Striving for Excellence: 108 Classic Stories from Ren Zhengfei for Huawei Employees" by Yu Shenghai is a collection of stories that reflect the journey of Huawei from a grassroots company to a global technology giant, showcasing contemporary Chinese corporate management principles [1][3]. Group 1: Book Structure and Content - The book is divided into eight sections: "Suffering and Perseverance," "Dreams and Missions," "Management and Change," "Common Sense and Truth," "Strategy and Tactics," "Philosophy and Insights," among others, featuring 108 classic stories told by Ren Zhengfei over more than thirty years [3]. - Each story is presented with in-depth analysis, including background, context, and real-life examples, making the content rich and insightful for readers [3]. Group 2: Leadership and Storytelling - Ren Zhengfei's storytelling ability is highlighted as a key aspect of his leadership style, influencing Huawei's corporate culture and management philosophy [4]. - The narrative style used by Ren Zhengfei helps convey the company's values, strategies, and culture, allowing employees to better understand and execute corporate decisions [4]. - The author emphasizes that effective leaders are skilled storytellers, and Ren Zhengfei uses storytelling as a means to empower Huawei employees, enhancing organizational vitality and cohesion [4].