Workflow
《孤单旅行团》
icon
Search documents
追剧追出家乡味,广西南宁凭什么发展微短剧?
Xin Hua Wang· 2026-01-28 03:42
多维优势 厚植短剧发展沃土 气候与场景资源构筑天然优势。南宁四季如春,气候温暖湿润,全年适拍的气候条件搭配丰富景观,成为微短剧拍摄的"天然摄影棚"。这里既有 五象新区、东盟商务区等现代都市风貌,也有"三街两巷"等历史文化街区,还有喀斯特地貌、邕江风光等自然景观。 新华网南宁1月28日电(李宇安)近年来,微短剧凭借节奏快、冲突强、观剧便捷等特点,迅速出圈。不少广西网友追剧时发现,南宁五象新区 的摩天大楼、青秀山的绿树繁花、亭子码头的复古建筑……这些身边熟悉的景致,时常出现在微短剧中。广西南宁正依托独特的区位优势、丰 富的文化资源,加速发展微短剧产业,"南宁版"场景吸引了越来越多的剧组和观众的目光。 据悉,截至2025年11月上旬,南宁持有广播电视节目制作经营等相关许可证的企业共738家,占全广西总数达90%,共有4家国家级文化产业示范 基地,链影影视、晓叶文化、蜂火影视等一批微短剧企业加速发展。 创新发展 挖掘本土文化特色 在微短剧行业同质化竞争加剧的当下,南宁企业深植八桂沃土,挖掘本土文化特色。 山海星辰推出的《绣缘》聚焦广西传统节日"三月三",以绣球寻根之旅为线索,讲述川桂青年携手推动"西部陆海新通道"建设 ...
南宁正在批量制造流量
投资界· 2025-08-20 07:40
Core Viewpoint - The article discusses the rise of Nanning as a prominent location for micro-short dramas, highlighting its unique advantages and the city's strategic initiatives to boost its micro-short drama industry and tourism [5][8][12]. Industry Overview - Micro-short dramas have gained immense popularity, with the market size expected to surpass 50.4 billion yuan in 2024, outpacing the film market [12]. - The industry is projected to exceed 100 billion yuan by 2027, indicating significant growth potential [12]. - In 2024, the micro-short drama industry is expected to create approximately 64.7 million jobs, showcasing its impact on employment [12]. Nanning's Strategic Initiatives - Nanning has released two key documents in 2023 to support the micro-short drama industry, offering financial incentives for qualifying productions and encouraging the integration of micro-short dramas with tourism [8][14]. - The city aims to enhance its reputation and tourism appeal through the production of micro-short dramas, leveraging its diverse urban landscape and cultural elements [8][17]. Competitive Advantages - Nanning's micro-short drama industry benefits from lower production costs, including competitive rates for extras and scene rentals, making it an attractive location for filmmakers [10][15]. - The city boasts a rich variety of filming locations, including modern skyscrapers and unique cultural settings, which enhance its appeal as a filming destination [10][15]. - Nanning's geographical advantages, such as its proximity to ASEAN countries and favorable climate conditions, further support its growth in the micro-short drama sector [15][18]. Challenges and Considerations - Despite the growth, the micro-short drama industry faces challenges, including the need for creative originality and the risk of administrative interference in content creation [19]. - Balancing commercial success with artistic integrity remains a critical concern for the industry as it evolves [19].