近年来，微短剧凭借节奏快、冲突强、观剧便捷等特点，迅速出圈。不少广西网友追剧时发现，南宁五象新区的摩天大楼、青秀山的绿树 繁花、亭子码头的复古建筑……这些身边熟悉的景致，时常出现在微短剧中。广西南宁正依托独特的区位优势、丰富的文化资源，加速发展微 短剧产业，"南宁版"场景吸引了越来越多的剧组和观众的目光。 多维优势 厚植短剧发展沃土 山海星辰推出的《绣缘》聚焦广西传统节日"三月三"，以绣球寻根之旅为线索，讲述川桂青年携手推动"西部陆海新通道"建设的成长故事， 展现民族文化的独特魅力。"该剧上线后，带动青秀山景区搜索量增长30%、东盟商务区及亭子码头民宿预订量提升40%。"南宁市文化广电和旅 游局负责人说。 2025年9月17日，第22届中国—东盟博览会在广西南宁举行。李宇安 摄 目前，《广西的味道》《耶！南宁》《东盟翻译官》《底色》等作品入选广西"微短剧+"行动计划扶持名单，这些作品将从不同维度展现广 西的风土人情与发展活力。 气候与场景资源构筑天然优势。南宁四季如春，气候温暖湿润，全年适拍的气候条件搭配丰富景观，成为微短剧拍摄的"天然摄影棚"。这里 既有五象新区、东盟商务区等现代都市风貌，也有"三街两巷"等 ...

Core Insights - The micro-short drama industry in Nanning is rapidly developing, leveraging local cultural resources and geographical advantages to attract production teams and audiences [1][2][3] Group 1: Advantages of Nanning for Micro-Short Dramas - Nanning's climate and diverse scenery provide a natural advantage for year-round filming, with a cost-effective environment compared to first-tier cities [2][3] - The city’s geographical and cultural proximity to ASEAN countries facilitates easier storytelling and audience engagement, enhancing the appeal of local narratives [2][3] - Nanning has become a filming hotspot for over 10 micro-short dramas and web series since 2025, with a notable increase in production activity [2][3] Group 2: Policy Support and Industry Growth - Nanning has implemented supportive policies for the micro-short drama industry, including financial incentives for productions that incorporate local elements [3][4] - As of early November 2025, Nanning has 738 companies holding broadcasting and production licenses, accounting for 90% of the total in Guangxi [3] - The city is home to four national-level cultural industry demonstration bases, indicating a robust growth trajectory for local production companies [3] Group 3: Cultural and Technological Innovation - Local companies are focusing on unique cultural narratives to differentiate themselves in a competitive market, such as the drama "Xiu Yuan," which highlights traditional festivals [4][13] - Nanning is embracing AI technology in production, with companies developing platforms that streamline the video creation process and enhance efficiency [9][12] - The establishment of the "AI+" virtual filming base aims to reduce the need for international location shoots while expanding creative possibilities [12][14] Group 4: Challenges and Talent Development - The industry faces challenges in cultural dissemination beyond local audiences, with a need to leverage widely recognized regional IPs for broader appeal [13] - There is a talent gap in the local industry, with calls for enhanced training and development programs to improve the skills of actors and production teams [13][14] - Initiatives are underway to foster local talent through educational collaborations and practical training opportunities [14][16] Group 5: Future Outlook - Nanning aims to enhance its micro-short drama industry by optimizing spatial layouts and creating thematic production routes to attract diverse projects [16] - The continuous improvement of the industry chain and creative capabilities is expected to position Nanning's micro-short dramas on a larger stage [16]

Core Viewpoint - The article discusses the rise of Nanning as a prominent location for micro-short dramas, highlighting its unique advantages and the city's strategic initiatives to boost its micro-short drama industry and tourism [5][8][12]. Industry Overview - Micro-short dramas have gained immense popularity, with the market size expected to surpass 50.4 billion yuan in 2024, outpacing the film market [12]. - The industry is projected to exceed 100 billion yuan by 2027, indicating significant growth potential [12]. - In 2024, the micro-short drama industry is expected to create approximately 64.7 million jobs, showcasing its impact on employment [12]. Nanning's Strategic Initiatives - Nanning has released two key documents in 2023 to support the micro-short drama industry, offering financial incentives for qualifying productions and encouraging the integration of micro-short dramas with tourism [8][14]. - The city aims to enhance its reputation and tourism appeal through the production of micro-short dramas, leveraging its diverse urban landscape and cultural elements [8][17]. Competitive Advantages - Nanning's micro-short drama industry benefits from lower production costs, including competitive rates for extras and scene rentals, making it an attractive location for filmmakers [10][15]. - The city boasts a rich variety of filming locations, including modern skyscrapers and unique cultural settings, which enhance its appeal as a filming destination [10][15]. - Nanning's geographical advantages, such as its proximity to ASEAN countries and favorable climate conditions, further support its growth in the micro-short drama sector [15][18]. Challenges and Considerations - Despite the growth, the micro-short drama industry faces challenges, including the need for creative originality and the risk of administrative interference in content creation [19]. - Balancing commercial success with artistic integrity remains a critical concern for the industry as it evolves [19].