Core Insights - The integration of cultural industries with advanced technology is a new trend driven by the digital economy, with the Wuxi National Digital Film Industry Park emerging as a key representative in Jiangsu's cultural industry landscape [1][2] - The park has established itself as a national-level park co-built by the government and provinces, achieving significant development speed and quality during the 14th Five-Year Plan period [1] - The park has built China's first 5G smart virtual photography joint laboratory and houses over 800 film and related industry enterprises, contributing to the production of over a thousand films [1] Industry Development - The park's annual output value is projected to exceed 8 billion yuan, with 343 film project applications and 315 productions planned for 2024, positioning it as a core engine for the digital film industry in the Yangtze River Delta [1] - The continuous rise in industry strength has led to the creation of critically acclaimed films, showcasing the park's content creation capabilities and the city's dedication to film art [2] - The digital film industry cluster, supported by advanced technology and strong service capabilities, is rapidly emerging, injecting new momentum into Jiangsu's cultural industry for high-quality development [2]

Group 1 - The core issue in the film marketing industry is the lack of creativity and effective strategies, leading to ineffective promotional campaigns that fail to resonate with audiences [1][9][19] - Traditional film marketing companies have faced significant challenges due to talent loss during the pandemic, resulting in a shift towards short video marketing while struggling with limited budgets [4][5][26] - The current marketing landscape is characterized by a decline in the effectiveness of traditional promotional strategies, as they increasingly detach from the film content itself [9][10][27] Group 2 - The rise of short video marketing has created a competitive environment where established companies dominate, while smaller firms struggle due to lower conversion rates from views to box office sales [7][21] - The audience's perception of film marketing has shifted negatively, with many feeling deceived by misleading promotional tactics, leading to a general distrust of marketing efforts [23][24][32] - There is a pressing need for the film marketing industry to return to content-driven strategies, focusing on multi-dimensional promotion to attract the right audience and enhance word-of-mouth [27][32][33]